Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign
Marketing Dive
JUNE 12, 2025
Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Rather than sell bottles bearing different names, as Coke does, Pepsi is using the concept to promote its positioning around food pairings. You can unsubscribe at anytime.
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