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Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

Marketing Dive

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Rather than sell bottles bearing different names, as Coke does, Pepsi is using the concept to promote its positioning around food pairings. You can unsubscribe at anytime.

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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

Monetize More

Viewdeos Viewdeos helps publishers monetize traffic through video advertising. You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Click here to find out more about Viewdeos.

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More than music: How Spotify, Apple & Amazon promote their streaming platforms with display ads

Ad Beat

Let’s dance… Spotify Ad spend and networks We estimate Spotify has shelled out approximately $5.6 million on display advertising in the US over the past six months, with three-quarters of its display ad budget dedicated to video ads. Video Video ads, on the other hand, are clearly a major focus for Spotify.

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Battle of the brewers: How Bud Light, Guinness & Modelo are competing through display ads

Ad Beat

The pop of the bottle opening. Guinness Ad spend and networks Guinness invested an estimated $427,000 in display ads over the last six months — but almost all of that budget has been spent since the start of May: Source: Adbeat The majority of those ad bucks were dedicated to programmatic, while about one-quarter was spent on video ads.

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What Is Digital Out-of-Home Advertising?

Basis

We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. DOOH ad spend is increasing at a greater rate than that of traditional OOH. By 2024, US ad spend on the channel is expected to surpass $1 billion.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Stay tuned to discover your future interstitial ad network partner by going through this post. Huge range of ad formats to choose from.

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What Is Digital Out-of-Home Advertising?

Basis

We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. DOOH ad spend is increasing at a greater rate than that of traditional OOH. By 2024, US ad spend on the channel is expected to surpass $1 billion.