Though cookie alternatives are out there, agencies have their issues with them all
Digiday
FEBRUARY 4, 2024
“Some UIDs are inferred, using deterministic or probabilistic models that mash together information gleaned from various sources – including first-party cookies, mobile IDs, IP addresses and so on,” Longacre said. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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