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Conductor raises $150M in funding

Martech

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. The company also built a free hyper-advanced Chrome Extension to make all things SEO and content marketing smarter, better and faster directly from your browser.

SEO 108
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Litmus Announces Speakers for Litmus Live 2022

Martech Series

“Litmus Live will equip every marketing professional with the proper training, tools and innovative tactics to maximize email results and ROI,” said Cynthia Price , SVP of Marketing for Litmus. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

ROI 94
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Why Big Brands Are Losing Online Market Share

Martech Series

Put simply, the brands falling behind online typically lack the SEO strategy and long-form content needed to effectively compete in Google. Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media. When building ROI-based marketing strategies, this data can’t be ignored.

Marketing 102
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Not all B2B and B2C categorizations are alike

Martech

While I believe that the B2B and B2C categories have utility, I’m not sure how useful they are for my experience as a martech maestro. An SEO tool that costs only a hundred or so dollars a month is a B2B situation that really doesn’t require many people. Martech maestros keep a strategic view over the entire tech stack.

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Automation, email, CRM among major marketing tools replaced in the past year

Martech

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This is MarTech. This week, we’re sharing some key data on specific platforms from the report.

Marketing 133
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Owned asset optimization: The key to connecting with financial consumers

Martech

This is especially true in the finance industry, where establishing trust with genuinely helpful content is crucial in today’s competitive market. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. Check out this guide to learn more about YouTube SEO. The Complete Guide to YouTube SEO. 9 SEO Areas to Focus On to Boost Your Video’s Visibility. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 145