Monetize More

DECEMBER 21, 2022

It’s important to join in the merry season by promoting your business online through social media channels and other places where your target audience frequent. Next to ad blocking, ad blindness is also a serious issue especially now that publishers will only get paid for viewable ads. 6 – Have a holiday marketing campaign.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Predicted Viewability Bucket.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Brid.tv

FEBRUARY 9, 2023

Instream video ads are placed within the video content while outstream alongside non-video content (articles, social media feeds, mobile apps, etc.). Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. However, your best bet would be to try to strike a balance between the three methods for the highest fill rates possible.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

FEBRUARY 24, 2023

Though the two are used interchangeably across the digital media industry. Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. Fill rate, on the other hand, measures the percentage of ad requests that are filled with ads.

CPM 52

CPM Fill rate Impressions CPC 52

Automatad Inc.

OCTOBER 26, 2023

You can still add video ads to engage visitors with different types of media. Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads. Viewability Viewability is all about ensuring your ads are seen by your audience.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

APRIL 30, 2019

Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers. Additionally, in April 2019 the IAB released the Secure Interactive Media Interface Definition (SIMID) spec for public comment. Soon enough, issues with VPAID began to crop up.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

APRIL 4, 2019

Different Types of Programmatic Media Buying When it comes to buying and selling programmatically, there are a few ways deals can be structured and managed. Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. However, direct deals never lost their scope and potential in the era of automated media buying with programmatic direct deals. Better viewability : Buyers seek a website or ad unit with viewability over 70%. Try that to increase viewability.

CPM 52

CPM Viewability Ad Server Ad Space 52

Automatad Inc.

DECEMBER 1, 2023

You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate.

Video Ads 40

Video Ads Non-Profit Viewability CPM 40

Brid.tv

AUGUST 23, 2022

Yahoo Ad Tech (Formerly Verizon Media) 5. Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. Google ADX 2.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

NOVEMBER 25, 2022

This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. With this tool, you can track and optimize bidder latency and frequency, CPMs, timeouts, SSP win rates, ad fill rates, and more. Ad Demand. Top 5 Ad Monetization Platforms for Publishers in 2023.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Monetize More

APRIL 13, 2023

Increased ad revenue benefits publishers when their main aim is monetizing more of their premium inventory, Better Yield : Since you are not solely relying on a single SSP, this allows smoother dynamic allocation of ad impressions & increased fill rate. 30-40% revenue boost & increased CPM rates.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. The platform supports various video units, including instream and outstream ads, rich media ads , and in-banner video ads, so you’ll get plenty of options.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

YieldBird

JANUARY 31, 2025

To gain insight into what lies ahead, weve consulted top industry expertsleaders in ad tech, data analytics, and media buyingto share their perspectives on the biggest challenges, trends, fears and strategies that allowed them to thrive in programmatic advertising. Fill Rate effectiveness in selling ad inventory.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

Digiday

MARCH 13, 2023

Media buyers keep insisting that the role of third-party verification firms are critical when assessing everything from brand safety to viewability in the programmatic market. These issues include slowing down page and ad load times, which can impact user experience and ultimately viewability and monetization of ads. “It’s

Viewability 68

Viewability CPM Marketing Fill rate 68

VideoWeek

JANUARY 17, 2025

The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. The agreement is expected to boost T-Mobiles ads business by giving it a foothold in the DOOH market.

Agency 52

Agency Demand Side Platform Media Retail 52