Monetize More

MARCH 3, 2023

When joining Epom, you’ll get access to world-famous brands, algorithms that help maximize your eCPM, a near 100% fill rate, and a personal monetization team. Ad formats supported in their network include native, video, banner, and rich media ads. Click here to find out more about Velis Media 10.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Monetize More

FEBRUARY 24, 2023

Though the two are used interchangeably across the digital media industry. Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. Fill rate, on the other hand, measures the percentage of ad requests that are filled with ads.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

MAY 20, 2023

Mentionable Real Content Network West Seven Media Anyclip Recrue Media Infolinks Viewdeos Epom Velis Media Brightcom Primis Global Sun 1. Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable.

Click Through Rate 115

Click Through Rate Fill rate Banner Viewability 115

Martech Series

JANUARY 9, 2023

Lemma will also aid in boosting fill rates and improving DOOH yields for Phi while infusing the screens with programmatic capabilities of real-time ad sync with weather, traffic, footfalls, and other data variables. ” Continuum Media is Lemma’s local partner, driving demand for Programmatic DOOH in the MENA region.

Advertising 73

Advertising Fill rate ROI Audience 73

Clearcode

JULY 24, 2023

By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis. SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates. Improved fill rates as they sell more ad space.

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Brid.tv

SEPTEMBER 26, 2022

Airnow Media 6. Yahoo Ad Tech (Formerly Verizon Media) 8. Vibrant Media 10. The platform boasts high ad fill rates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats. Airnow Media. Google ADX 2. Marketplace 3.

Ad network 52

Ad network CPC CPM CPA 52

Automatad Inc.

NOVEMBER 8, 2023

This increased demand leads to higher CPMs, fill rate, and ad revenue. This process might seem profitable and has a higher fill rate. But the truth is different: publishers get low CPMs and not a 100% fill rate. Popular publishers such as Times Internet and Lively Media utilize Pubmatic.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

MAY 27, 2022

RevenueHits displays over 2 billion ads every day and offers a 100% fill rate. They are known for their consistent payments offering a range of ad formats like popups, text ads, rich media, app monetization, personalized ad formats, etc. per thousand impressions for rich media banners. High fill rate.

Ad network 52

Ad network Fill rate Pop-Up CPC 52

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue. However, this is starting to change.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Ad Monsters

MARCH 25, 2024

With programmatic advertising, achieving a near-100% fill rate is efficient, but direct campaigns tend to outperform programmatic in terms of yield. LdJ: As digital media and ad tech evolve, how does Aditude plan to differentiate itself? You’ll have to stay tuned for what’s next at Aditude!

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Digiday

MARCH 23, 2023

“Our goal is to increase competition as well as ensure you have a 100% fill rate, meaning every ad opportunity can be filled with an impression,” said Zuta. Hybrid media solutions are helping mobile marketers move toward more effective bidding models. Everything is built around data,” Zuta said.

Mobile Ads 61

Mobile Ads Fill rate Ad network Impressions 61

Martech Series

FEBRUARY 14, 2023

This partnership will enable real-time optimization, maximization of fill rates to prevent inventory shortages, and monetization via a broad range of ad units across mobile apps. Myong is a seasoned media veteran who brings knowledge and expertise to the company with specific focus on APAC.

Fill rate 52

Fill rate MarTech Marketing Advertising 52

Monetize More

JUNE 22, 2022

100% fill rate guarantee for publishers’ mobile inventory. Offers a 100% fill rate with interstitial ad targeting. 100% fill rate of ad inventory with enhanced eCPMs. As one of the largest independent ad networks, Fyber works with publishers, developers, media buyers, and DSPs. Instant setup process

Ad network 52

Ad network Fill rate Banner CPM 52

Automatad Inc.

OCTOBER 26, 2023

You can still add video ads to engage visitors with different types of media. Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads. Suppose you are a publisher with text-based content on your website.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Martech Series

JUNE 14, 2022

300% increase in fill rates and 150% increase in cookieless CPMs. One publisher benefiting directly from 33Across’ identity solution, Lexicon, is The Arena Group, a tech-powered media company that fuses powerful technology and iconic brands including Sports Illustrated.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

Automatad Inc.

MARCH 20, 2024

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. To be said specifically, you can attract premium advertisers.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. To be said specifically, you can attract premium advertisers.

Viewability 52

Viewability CPM Fill rate Impressions 52

Martech Series

NOVEMBER 21, 2022

“As the industry continues to prepare for a cookieless digital landscape, publishers need a solution that enables maximized first-party data, while preserving consumer value and trust,” said Yi-Fang Yen, Senior Vice President, Digital Media at Realtor.com. “As

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

InMobi

MAY 17, 2018

A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue. Inevitably there will be networks that earn you better fill rates, while others provide higher eCPMs. Savvy mobile publishers don’t navigate the ad tech landscape alone.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

Monetize More

JULY 12, 2022

The disadvantage that comes with waterfall mediation is lower eCPMs and poor fill rates. They are not only restricted to apps for monetization but can also access more inventory-type options including rich media, video, gaming, website ad inventory, etc.

Ad Exchange 52

Ad Exchange Ad Inventory Fill rate Ad network 52

Automatad Inc.

DECEMBER 1, 2023

You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) This ad comes in many sizes and shapes, holding text, images, or rich media content around the video experience. for its high engagement and viewability rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

FEBRUARY 9, 2023

Instream video ads are placed within the video content while outstream alongside non-video content (articles, social media feeds, mobile apps, etc.). Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. Related Read : [link].

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

InMobi

SEPTEMBER 14, 2021

One way in which many app publishers are looking to further boost ad revenues and improve fill rates is through in-app header bidding, or in-app bidding as it’s sometimes called. It also often boosts fill rates, since all interested demand sources get to bid on all ad placement opportunities.

Header Bidding 52

Header Bidding Fill rate Banner Ad Exchange 52

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue.

Agency 64

Agency Header Bidding Ad Tech Demand Side Platform 64

InMobi

APRIL 20, 2021

With the platform’s best-in-class platform capabilities and a wide portfolio of top-class global advertisers, the publisher has seen 2X growth in ad revenues in just six months, and 83% fill rates on banner ads and 90% on interstitial ads.

Fill rate 52

Fill rate Rich Media Banner Ad Inventory 52

SODP

JULY 25, 2023

Importantly, SSPs don’t only automate ad sales but also facilitate ad network optimization, which involves managing multiple ad networks and balancing fill rates against ad rates. Some networks might have lower ad rates but higher fill rates, which may become a deciding factor for publishers in future auctions.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Ad Monsters

FEBRUARY 16, 2023

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. Benefits of Header Bidding Before header bidding, publishers and advertisers relied on the ‘Waterfall or Daisy-Chaining’ method to buy and sell media.

Header Bidding 75

Header Bidding Ad Server Ad Inventory Ad Exchange 75

Ad Monsters

AUGUST 22, 2022

Online media sites. Before refreshing ad inventories, measure the engagement and fill rate. This way, they’ll continue gathering impressions while their users remain on the site. Hence, the final answer: Websites that have above-average session duration are ideal for implementing this technology. This includes: Gaming sites.

A/B Testing 78

A/B Testing Header Bidding Ad Server Impressions 78

Monetize More

DECEMBER 21, 2022

It’s important to join in the merry season by promoting your business online through social media channels and other places where your target audience frequent. This means publishers can have access to more demands and increase fill rates. Related Read: Tried and Tested: Best Adsense Placements. #6

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Automatad Inc.

NOVEMBER 28, 2023

You need to invest in SEO and social media strategies, which can be like diving into a rabbit hole. Have a marketing strategy: Social media promotions and emails are the most effective to bring an audience to your news website and boost your ad monetization efforts. And as if troubles were less, getting noticed online is no picnic.

Affiliates 52

Affiliates SEO Audience Banner 52

Clearcode

MARCH 21, 2023

Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising. In order to improve their fill rates, publishers started utilizing multiple ad networks, with some providing premium inventory and others offering remnant inventory.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Monetize More

JUNE 2, 2022

Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon. Since this is an automated media buying process, they rely on AI or machine learning algorithms. Direct Media Buying Benefits. The Future of Programmatic Direct Media Buying.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

InMobi

APRIL 30, 2019

Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers. Additionally, in April 2019 the IAB released the Secure Interactive Media Interface Definition (SIMID) spec for public comment. Soon enough, issues with VPAID began to crop up. So what's next?

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52