Ad Beat
JANUARY 1, 2020
According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.
Digital Turbine
OCTOBER 4, 2022
BRAG Index leader SHEIN has done a magnificent job of tailoring an identity around TikTok influencers and “fast fashion” (low cost trendy attire). Mobile Ads Deliver More Brand Safety and Viewability. Italy had the highest viewability rates for videos on mobile with 92%, but the U.S. falls shortly behind with 90%.
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Single Grain
MAY 16, 2023
In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives.
Martech
MAY 13, 2022
For example, clothing retailer ASOS used augmented reality to digitally fit hundreds of designs onto models during the pandemic, successfully avoiding in-person fashion shows. Mobile is a key component of cross-channel campaigns (TV, OOH, Print) and offers the possibility of precision location marketing for even better personalization.
InMobi
OCTOBER 9, 2018
An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users. What happens to make sure the right mobile ads appears at the right time and for the right person?
InMobi
JANUARY 26, 2017
2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.
PrograMetrix
JULY 7, 2021
Few cannabis business owners and marketers realize that though they cannot advertise on Facebook, Instagram, Google, or Amazon, they absolutely can advertise across a myriad of online websites in a fully compliant fashion. With location services enabled, mobile device IDs are cataloged when the devices enter the defined geofence.
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