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The Creatorverse Exchange Resource Hub

Adweek

Meta and Adweek have partnered to create The Creatorverse Exchange, a community-driven program designed to bring together leading minds in the industry from both the creator and brand marketing sectors.

Marketing 285
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Beyond the DM: The Creatorverse Exchange Unlocked a Wide Breadth of Opportunities

Adweek

Through The Creatorverse Exchange program, brands and creators were able to go beyond the traditional channels and have a direct line straight to each other. Traditionally, creator and brand partnerships are formed via communications through brand comms teams, influencer agencies and/or direct messages on social platforms.

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The Creatorverse Exchange Reel: Calista Tee and Charlotte Watson

Adweek

The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. Created.

Marketing 239
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Guide to Google's Ad Exchange

Playwire

Key Points Google ad exchange, more commonly known as Google AdX, is by invitation only, but smaller publishers can get access through Google partners like Playwire. AdX generates broad demand, making it an essential monetization tool for most publishers' and content creators' revenue strategies.

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Brave Commerce Podcast: Maximizing Value Exchange to Build Trust

Adweek

In this episode of Brave Commerce, Austin Leonard, head of sales at Sam's Club Member Access Platform (MAP), highlights the increasing need to offer value to consumers in exchange for their engagement with your brand, especially as we shift to a post-cookie future. The rise in retail media has resulted in fewer and fewer consumers.

Cookies 241
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Alkimi Exchange launches the world’s first decentralised ad exchange

Exchange Wire

Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The exchange is built on an ultra-fast, scaleable, next-generation Directed Acyclic Graph [.]

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How Crypto Exchange OKX Is Working to Win Back Consumer Trust

Adweek

In the wake of a troubling period for digital currencies, OKX--the second largest crypto exchange by trading volume--has one-upped a recent campaign from rival Coinbase that claimed "it's time to update the system" when it comes to financial services. OKX stated more emphatically that "the system needs a rewrite."

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