How Crypto Exchange OKX Is Working to Win Back Consumer Trust

CMO Haider Rafique outlines the strategy, beginning with a 'rewrite' of the financial system

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In the wake of a troubling period for digital currencies, OKX—the second largest crypto exchange by trading volume—has one-upped a recent campaign from rival Coinbase that claimed “it’s time to update the system” when it comes to financial services. OKX stated more emphatically that “the system needs a rewrite.”

In a global brand campaign to promote its Web3 services, OKX is challenging the status quo around the use of centralized systems in finance to boost the adoption of Web3 self-managed technology, according to chief

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