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Traditionally, creator and brand partnerships are formed via communications through brand comms teams, influencer agencies and/or direct messages on social platforms. Through The Creatorverse Exchange program, brands and creators were able to go beyond the traditional channels and have a direct line straight to each other.
Earlier this year, Meta and Adweek partnered together to create the community-driven program, designed to bring together leading minds in the industry from both the creator and brand marketing sectors.
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