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Mobile Insights with InMobi: Q&A with Rohit Dosi on Search Advertising and Microsoft in India

InMobi

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.

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Who the Digital Advertising Channels Would Be at a Holiday Cookout

Basis

CTV (as friends call them) is a fantastic storyteller, keeping even the most skeptical cookout guest entertained and engaged. Paid Search Advertising: The One Who’s Going Through a Glow-Up Good ol’ dependable Search has proven their worth time and time again. Sign up for Basis Scout to join in the fun!

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2021 India Mobile Marketing Handbook: Marketing in the Era of Mobile

InMobi

Short Video, loved by all: In an unfamiliar reality, audiences moved to consume short videos, for learning new skills and entertainment. Steering Intent with Search: The handbook showcases the importance of search advertising in various stages of the consumer journey – awareness, interest, consideration, intent, evaluation, and sale.

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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

German Regulator Highlights Google’s Dominance in Non-Search Advertising. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. 1’s Seven.One Entertainment Group. 1 Joint Venture.

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Future of TV Briefing: The 2022 glossary

Digiday

For example, since Google sells search ads on a cost-per-click basis, clicks are the currency for search advertising. How to use it: To refer to measurements strictly when a measurement is the metric dictating how much money is to be exchanged between advertisers and media companies or tech platforms. .

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Programmatic Advertising Conferences – Most valuable events to attend in 2022

NewProgrammatic

The event is not limited to digital advertising but focuses on the whole online entertainment industry, including eCommerce. Last year’s topics included such niches as advertising, crypto, gaming, investment, leadership, sport, social media, and many many more.

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InMobi's Business Leaders in APAC

InMobi

He was also in the Entertainment industry prior to joining InMobi. Positioned as the National Sales Director at Disney+ Hotstar, he handled multiple departments like OEM, Media and Entertainment, Tech, Telco and CD. Rishi’s previous stints include working at Dell and Hewlett Packard.