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Smarter Supply Starts Here: MFA-Free, Fewer Hops, and the Future of Inventory Quality

PubMatic

Machine learning doesn’t understand nuance; it amplifies patterns. That’s why PubMatic is focused on building a supply chain engineered for machine learning that is built to benefit humans. Real-Time Traffic Shaping with IQ Metadata : We dynamically prioritize route impressions based on quality, recency, and risk.

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What is Artificial Intelligence Generated Content (AIGC)?

AdvertiseMint

Key Takeaways Artificial Intelligence algorithms generate content that mimics human creativity, using techniques like machine learning and deep learning. These machine learning and deep learning techniques analyze extensive datasets to discern patterns, enabling them to generate novel content.

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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

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Loop Media Partners With Hivestack

Martech Series

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Hivestack’s technology uses machine learning and computing capabilities to sell, deliver and measure ads across Loop’s vast network of digital screens.

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Lyft introduces in-app ads as part of an expanded rider experience

Martech

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Lyft’s unique journey takes riders from the app to an in-car experience where they have the customer’s complete attention.

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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

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Agora Announces Speaker Lineup for Annual RTE2022 Conference

Martech Series

RTE2022 – the world’s largest conference exploring real-time engagement (RTE) technologies – will bring together the most influential and innovative leaders in the space to explore the future of interactive live streaming, the Metaverse and XR, social gaming, entertainment and commerce, virtual learning and collaboration, and more.