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Native Advertising 101:Can Native Ads Work for News Publishers

InMobi

Advertisers for electronic products like Samsung can be assured that their mobile advertising money is being spent right, if their ad appears amongst the different tiles in the technology page. Each ad placement on these individual pages will carry additional value and relevance when targeted right.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

As the company plans its back-to-school campaign, the brand positioning aspect of their plan would tell them to focus on talking about protecting a student’s lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. Native Advertising. Create Performance Targets.

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Mobile Brings it Home for the Holidays

InMobi

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. If you’re not, you certainly should be.

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Advertisers Going Native May Be Restless for FTC Input but NAD Gives Some Guidance

All About Advertising Law

There is much anticipation for the FTC’s December 4 workshop on native advertising. Others such as AdAge say these forms of advertising look like the web content on sites where they are found but do not really weave the brand and the content – the higher goal of native advertising.

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Connecting with Today’s Super Consumers: Mobile Moms

InMobi

They can purchase anything from to family items like clothing and household products to other products, such as consumer electronics, or services, such scheduling doctor’s appointments. Align your advertising content for moms to consume on their mobile devices. Mobile moms are a more empowered shopping group than ever.

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RevContent Vs Taboola: Which is the best bet?

Lemonads

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. RevContent is often called the top growing native advertising platform since they are improving a lot! It took them about 3.5

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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.