Digital Turbine
AUGUST 1, 2022
66% of consumers in the UK are planning to buy school items (pencil, notebook, eraser), 54% clothing and accessories, 42% electronics, 26% study/office supplies, and 14% sanitary products. When we asked which electronic products they would buy, 62% said computer/laptop, 29% smartphone, 17% tablet, and 6% web conferencing accessories.
InMobi
OCTOBER 13, 2020
This can help to ensure that retailers are reaching their best audiences when running mobile in-app advertising. Overall, 53% said they discover new products through mobile ads, with rates being even higher for those between 36 and 45 years old (59%) and those with adult children at home (58%).
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Basis
AUGUST 26, 2022
Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion and 68.3%
InMobi
SEPTEMBER 23, 2020
When Cadbury aimed to create a product discoverability campaign for their choco-bakery product “Chocobakes” with an interactive mobile video ad campaign, the consumers received it joyfully. The Results Reached 2.2 Million Audiences Recorded a 100% leap in engagement 3.
InMobi
OCTOBER 17, 2013
Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well. According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9
InMobi
JULY 15, 2014
Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. That is the unique power of mobile to deliver the right message to the right person at precisely the right moment.
InMobi
NOVEMBER 11, 2021
Top answers were home electronics (24%) and home goods (23%) followed by apparel (21%), toys (16%), beauty products (16%), sporting goods (13%) and pet products (12%). Mobile ads, among other tactics, are an ideal option here. Among people who plan to use a retailer’s own app to shop this year, this increases to 66%.
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