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Connecting with Today’s Super Consumers: Mobile Moms

InMobi

Our study explores mobile media behaviors of Mothers, defined as female with children living at home, to provide advertisers with a deeper understanding of their media habits, purchase behaviors and receptivity towards mobile ads. Moms Are Mobile Ninjas Mobile moms globally spend an average of 6.2

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The Mobile Opportunity for Travel Marketers

InMobi

As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices. billion in 2016 on digital advertising which includes both online and mobile. As per eMarketer forecast travel marketers will spend $4.7

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

To write compelling and engaging ad copy, you will need to consider the following: Remember that the average person has a very short attention span. To account for this, web and mobile ads should be short, crisp and captivating enough to catch users’ attention instantly.