Basis

FEBRUARY 22, 2023

Marketers in higher education, we feel for you. Many industries are experiencing turbulence, thanks to economic upheaval and the lingering impacts of COVID-19, but higher education is reeling from a host of other issues as well. Now, it’s worth noting that the enrollment cliff will not impact all higher education institutions equally.

Education 52

Education Marketing Audience Machine Learning 52

Agility Ads

MARCH 18, 2022

By having a planned budget and utilizing digital advertising tools like programmatic advertising and geofencing, you can help your practice stand out from the competition. Find out more about how to advertise your medical practice using programmatic advertising and geofencing and how Agility can make it easy to do.

Advertising 52

Advertising Healthcare ROI Audience 52

MNTN

MARCH 18, 2024

It may seem like a business owner’s dream — but with geofencing , it can be a reality. What is geofencing? ” What Is Geofencing? Geofencing is a location-based digital marketing tactic that allows you to send messages or ads to users within a defined geographic area. How Does Geofencing Work? you may ask.

Audience 52

Audience Conversion Rate Advertising Ad Inventory 52

Martech

MARCH 24, 2022

My educational background is in international relations and information science, and Hwang took that argument away from me. In addition to ensuring the technical aspects worked (like how and who dealt with geofencing all those McDonald’s locations?), When Davis asked me, I said no.

Marketing 110

Marketing MarTech Education Impressions 110

Digiday

NOVEMBER 27, 2022

” Earlier this month, Dentsu International partnered with publisher Decrypt Media to establish a Web3 Center of Excellence , with the aim to provide education for employees and clients on all things Web3, a vision for the decentralized internet. Web3 education and research. So that’s what we wanted to do here.”

Media 65

Media Retail Education Marketing 65

InMobi

JUNE 11, 2019

Geofencing, in which a pre-set radius is drawn around a core central point, has long been the default mechanism within billboard advertising. This makes polygons more precise than geofencing, and helps prevent accidental spillover. With billboards, location is a crucial component. In many instances, however, polygons may be preferable.

Advertising 52

Advertising Mobile Ads Audience Media 52

MNTN

MARCH 20, 2024

Geotargeting vs. Geofencing Geotargeting and geofencing might sound pretty similar. By contrast, geofencing involves waiting for consumers to come to you. With geofencing, consumers initiate actions with their behavior, specifically where they travel. Optimize Timing and Frequency Timing your ads matters, too.

Audience 52

Audience Brand Awareness Advertising Education 52