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Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Give consumers the information and more than all-or-nothing options on data privacy.

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Psychographic Micro-Segmentation Guide for Marketers

Single Grain

Instead of broad categories like “eco-conscious consumers,” you get precise groups like “eco-conscious urban professionals who purchase sustainable tech products monthly and engage with educational content about environmental impact.”

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Zero-Party Data Email Personalization: Your Strategic Playbook for 2025

Single Grain

Zero-party data collection methods must comply with privacy laws, such as the GDPR and CCPA. For example, if someone indicates they prefer educational content but consistently clicks promotional emails, AI can balance both preferences to maximize engagement while respecting stated choices. Preference accuracy indicators.

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Why smart marketers should front-load spending in 2025

Martech

If we copy GDPR, what does that do to our company practices? Any money earmarked for new programs or technology, acquisition, conferences or educational events if you can, move it into the first half of 2025. As an educated marketer, you should pay attention to the same news your execs are tracking. How do we communicate that?

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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

GDPR, CCPA), is limiting marketers ability to target audiences with precision. Comprehensive content strategies now power not only organic search but also email campaigns, product education, onboarding flows, and customer retention programs.

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Intent Data for ABM: Identify and Win Key Accounts

Single Grain

Intent data transforms your ABM strategy from educated guesswork into precision targeting. Warm accounts : Educational content that addresses their pain points. Privacy regulations : Navigating GDPR, CCPA, and other data privacy laws. Marketers can use quality data to better identify and engage high-potential accounts.

ROI
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3 ways to get more from your paid social ad spend

Martech

YouTube : Ideal for video-driven campaigns, demos and educational content. If youre using personal data, comply with GDPR, CCPA and other privacy regulations. Instagram and TikTok : Strong for visual brands, lifestyle products and short-form video. Facebook : Solid for broad targeting, community engagement and retargeting.