Fuel Lines

SEPTEMBER 19, 2018

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. But, where were the ad agencies? They were noticeably absent from the largest content marketing event in the world. Content marketing has exploded over the past four years.

Agency 256

Agency Marketing Brand Awareness Audience 256

More About Advertising

OCTOBER 18, 2018

New OnDevice study into the “4th Space” reveals significant impact when Full Motion Digital Out of Home is added to social media campaigns, including a 23 per cent uplift in brand metrics and even greater effect on store footfall. An initiative to combine brand advertising on social media platforms with Full Motion Digital Out of. Advertisers Agencies Creative Finance Media News Partner Content Research featured out of home Talon outdoor

Media 105

Media Finance Agency Advertising 105

Ad Espresso

OCTOBER 2, 2018

Instagram has 1 billion monthly active users. 500 million of those users are engaging daily on the platform. And they’re not just engaging with their very best of friends. They’re engaging with brands, too, 10x more than they do on Facebook.

Marketing 145

Marketing 145

AdPulp

NOVEMBER 18, 2018

When a big consumer brand has an even larger media budget, and the will to use it, viewers hope that the company’s ads do not annoy the living hell out of them. It’s a hope that is often unfulfilled. Did you know that American television viewers are asked to endure approximately three hours of advertisements […]. The post Ads That Try Too Hard Leave A Stain; Why Can’t More Ads Simply Entertain? appeared first on Adpulp. Advertainment Creative Review Taglines TV

Entertainment 89

Entertainment Media Advertising 89

Gods of Advertising

SEPTEMBER 9, 2018

I have news. I am excited to announce my new role as Executive Creative Director for R2integrated, a full service digital marketing agency. R2i has several offices, including Silicon Valley (home base) and their headquarters in Baltimore, where I will also be spending time. As of this writing, I’ve had one official meeting, so I can’t really comment on the agency’s work or philosophy. The people I met during the interviewing process were certainly impressive.

Impressions 81

Impressions Advertising Audience Agency 81

AcuityAds

DECEMBER 14, 2018

We get it. Advertising is hard. Consumers are on pins and needles while binging the lastest season of The Handmaid’s Tale and we are interrupting it to tell them they should really consider switching laundry detergent. As they gleefuly wait for the ‘skip ad’ button to appear, it becomes clear that advertising has to be good and it has to be fast. After the death of Vine and the mad rush to 3-second ads, we are now seeing a flurry of renewed pitches for 6-second ads.

Brand Lift 78

Brand Lift Brand Awareness Video Ads Advertising 78

Advertising to Baby Boomers

DECEMBER 3, 2018

It used to be that old people lived wherever they lived – and that was that. Beginning a century or so ago you could move into a retirement community for as long as you could stand it (or stand up), then would be whisked away to an old age home. Now there are choices. So many choices you could have a multiple strokes just thinking about them. There’s staying put (aka aging in place ) where you don’t go anywhere and you’re taken care of by people or robots.

Fashion 94

Fashion Advertising 94

AdGlow

DECEMBER 20, 2018

Few moments strike fear into the heart of the modern marketer more than Christmas. Marketing online marketing christmas Past digital trends digital advertising marketers

Marketing 52

Marketing Advertising 52

Toronto AdOps

DECEMBER 5, 2018

TAO Networking & Appreciation Event – November 28, 2018 Sponsored by Loblaw Digital. LOCATION: 43°38’23.9″N ″N 79°25’12.0″W. ″W. VENUE: Loblaw Digital. DATE: November 28th, 2018.

Ad Ops 52

Ad Ops Food Conversion Marketing 52

UNI Digital Advertising

OCTOBER 24, 2018

What is the Google Ads daily budget? Google Ads allows you to control your costs by setting a daily budget for your ad campaigns.

Advertising 52

Advertising 52

Fuel Lines

JANUARY 30, 2018

This is a lesson on positioning for ad agency new business. I recently read the most extraordinary story in the Atlanta Journal Constitution about an agency owner that I had to share. Not only because it is such a powerful story, but I know and have worked with the person that was being spotlighted, Tom Matte from Atlanta. “Tom Matte’s story came to me from former AJC reporter Jim Auchmutey.

Agency 256

Agency Marketing Advertising 256

More About Advertising

DECEMBER 21, 2018

Mother is orchestrating another punch in the unmentionables for the “dirty palm oil” industry by asking the UK’s schoolchildren to help keep the companies concerned to their word as some have promised to end their nefarious ways by 2020. Rang-tan, a massive Christmas viral hit for Greenpeace (Mother’s client) and Iceland (which may become Mother’s. Advertisers Agencies Creative News Politics PR

Agency 101

Agency Advertising 101

Ad Espresso

FEBRUARY 27, 2018

Instagram daily hashtags: did you give it a try yet? mondaymorning #tuesdaythoughts #wednesdaywine — hashtags pepper Instagram posts like #sprinkles on #icecream. Tons of businesses rely on hashtags to build brand awareness, create fast-moving conversations across Instagram, Facebook, and Twitter.

Brand Awareness 144

Brand Awareness Conversion Marketing 144

AdPulp

DECEMBER 27, 2018

Marketers love digital because they can track it, and then spend countless hours pouring over the data. Marketers love data because it makes for excellent graphs and great talking points in meetings. What marketers do not love is digital ad fraud, and sadly digital ad fraud is a problem with no solution in sight. Fraudulent, […]. The post Are You Hooked On Your Own Pixel Dust? You’re Not Alone. appeared first on Adpulp. Ad Fraud Content Digital Industry Analysis Resistance

Marketing 86

Marketing 86

Gods of Advertising

OCTOBER 2, 2018

Before I was offered a new job, I visited a lot of agencies. Typically, I met with people representing the management team. It was a gauntlet. But I always expected a positive reception, from both the interviewers and myself. However, that was not always the case. At one agency, a number of the folks I met were down on their company and told me so. There were politics. There was unfairness. Dead weight permeated the company.

Impressions 76

Impressions Agency Advertising 76

AcuityAds

JUNE 15, 2018

Today we announced the closing of our Adman Media acquisition. This exciting addition to our technology family comes at an important time in our company’s history. You might remember that we joined the Portada Council of the Americas, which was launched during Portada Miami back in April.

Video Ads 75

Video Ads Audience Media Advertising 75

Fuel Lines

MARCH 1, 2018

Social media is a primary force that is redefining the role of the men and women who are agency owners. The importance of social media on business has dramatically escalated. We have moved through the “hype phase” of social media when businesses felt compelled to participate because it was a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.

Agency 256

Agency Communications Public Relations Audience 256

All About Advertising Law

JULY 2, 2018

What if the influencer you had been following on Instagram—an influencer whose style choices you admired, and who supported social causes that you believed in—turned out to be…a robot? This is what happened to followers of Lil Miquela, a 19-year old model from California who launched an Instagram account in 2016. For the past two years, she’s been posting photos of herself in designer clothing, eating at trendy restaurants, and pitching beauty products.

Advertising 74

Advertising Food Marketing Media 74

AdGlow

DECEMBER 19, 2018

With 2018 almost coming to its end, and more than 55,000 digital campaigns managed by Adglow this year, it's time to look back, analyze and highlight 4 of our favourite success stories. The digital advertising industry is in a constant evolution: new ad formats, audiences, placements, KPIs and more.

Audience 52

Audience Social Advertising Advertising Marketing 52

Fuel Lines

MARCH 22, 2018

Prospects seek out marketing providers for their expertise. . For over ten years I’ve prescribed creating a niche for agency new business and have helped create a positioning of expertise for over 300 agency principals. Here’s an example of an agency owner who is doing it the right way: Ernie Perich has been the President and Creative Director at Perich Advertising + Design for over 30 years. He started the firm in Ann Arbor, Michigan when he was 28 years old.

Agency 254

Agency Communications Education Audience 254

UNI Digital Advertising

OCTOBER 24, 2018

What is the Google Ads daily budget? Google Ads allows you to control your costs by setting a daily budget for your ad campaigns.

Advertising 52

Advertising 52

Fuel Lines

JUNE 4, 2018

Your website’s key role is to generate business for the firm. Research shows websites influence 97% of clients’ purchasing decisions. . I’ve often said that agencies are in a perpetual state of re-branding and re-designing their websites. Neither should be so difficult. A website is an important online platform to showcase your agency’s credentials, capabilities and case studies. It is the primary platform to display your creative work.

Agency 248

Agency Affiliates Audience Media 248

More About Advertising

NOVEMBER 27, 2018

So what’s next at WPP – Ogilvy Grey or Grey Ogilvy (the former one hopes.) WPP CEO Mark Read (below) has already combined VML and Y&R into VMLY&R and, yesterday, JWT with Wunderman to create Wunderman Thompson. He’s started so he may as well finish. There are other WPP candidates for mergers – one often. Advertisers Agencies Creative Finance News featured Mark Read WPP Wunderman Thompson

Finance 97

Finance Agency Advertising 97

Ad Espresso

JUNE 12, 2018

A picture paints a thousand words, right? Not necessarily. Although Instagram is a visual medium, nailing your Instagram caption is almost as critical as the photo (or video) itself.

Marketing 141

Marketing 141

AdPulp

DECEMBER 16, 2018

I remember loving this Coca-Cola commercial when I was a kid. I just admitted that I am old, at least by advertising industry standards. How do you know when you are over the hill? Will you receive a text with a decoded message? Will a colleague or family member take you aside and kindly point […]. The post Resist (The Ad Industry’s Ageist, Sexist and Racist Behaviors) Harder appeared first on Adpulp. Ad People Ageism Agency Business Industry Analysis

Advertising 86

Advertising Agency 86

Gods of Advertising

DECEMBER 11, 2018

You’re boxed in behind a slow driver. Cars speed by you on either side, making it difficult to pass. You bang your hands on the steering wheel, cussing. You flash your high beams. The driver in front of you continues as he was, probably listening to a favorite song on the radio, or maybe chatting with one of his children on speakerphone. In that moment he is an unfit driver, quickly morphing into your nemesis and all that is wrong with the world.

Food 63

Food Advertising 63

AcuityAds

JULY 9, 2018

At AcuityAds , we pride ourselves on being at the forefront of the digital advertising industry. This isn’t just because of our cutting edge technology solutions and insightful data, it is also because of our interest in learning about the real challenges and priorities of our clients, in an effort to provide them with the best tools and strategies to achieve their goals. One of the topics currently at the forefront for us is cannabis advertising.

Advertising 63

Advertising Education Audience Conversion 63

Fuel Lines

MARCH 29, 2018

Positioning is the foundation for new business but most agencies are fearful of it. All they can think about are missed opportunities. . Without a differentiated position, agency new business is much harder than it needs to be. But, it doesn’t have to be so hard. There is an easier way to solve the pain in positioning by implementing a comprehensive inbound marketing program and will quickly gain a positioning of expertise and have qualified prospects reaching out to you.

Agency 245

Agency Communications Food Audience 245

Fuel Lines

NOVEMBER 8, 2018

Agency owners should be part of a “New Group of Executives” that are using social media to attract clients, generate exposure for their companies and acquire new business. The importance of social media on business has dramatically escalated. It is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. It is also redefining the role of the owners of small to midsize advertising, digital, media and PR firms.

Agency 238

Agency Communications Conversion Audience 238

AdGlow

DECEMBER 17, 2018

What does 2019 have in store for the marketer of the future? In this article, we analyze what we believe are the three phenomena that any professional who works in digital advertising, will have to take into account to improve their strategy for the coming year.

Social Advertising 52

Social Advertising Advertising Marketing 52

Fuel Lines

FEBRUARY 21, 2018

I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies before deciding to start my own consulting firm. This could have easily been one of the worst decisions of my life. My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness.

Agency 238

Agency Audience Manufacturing Communications 238

UNI Digital Advertising

SEPTEMBER 5, 2018

Akismet is a WordPress plugin that protects you from comment spam. This begs the questions: “What is Comment Spam?” ” and “Why do you need protecting from it?” ” What is Comment Spam?

Advertising 52

Advertising 52

Fuel Lines

FEBRUARY 7, 2018

Social media fueled by content marketing has become essential assets for creating bigger new business opportunities. Advertising, digital, media and PR firms are struggling to understand and convert their social media and content marketing efforts into actual new business success. I have probably edited no less than 6,000+ agency articles over the past ten years. It’s always a common problem to move them away from self-promotional type content.

Audience 229

Audience Agency Communications Manufacturing 229

More About Advertising

DECEMBER 3, 2018

Baptiste Clinet is executive creative director at Herezie Group in Paris. The Times UK & Ireland – JFK Unsilenced The best craft idea of the year. Dedication to an idea pushed to the limits. Citroën – Seetroen Automotive is so hard in advertising. We always see the same things. Here, they solved a massive. Advertisers Agencies Analysis Creative best ads of 2018 creative highlights featured Herezie

Agency 97

Agency Advertising 97

Ad Espresso

MAY 1, 2018

Instagram is the best social media platform for you to engage with your audience on a visual level. With over 500 million daily active users and 80% of Instagram accounts following at least one business, you have the opportunity to interact with a huge potential audience.

Audience 137

Audience Media Marketing 137

AdPulp

DECEMBER 13, 2018

How many times have you heard that it’s all about the work? It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. I am curious. Is your success in advertising really all about the work? […]. The post Everyone Wants Better Work; Not Everyone Knows What It Takes To Make It appeared first on Adpulp. Ad People Agency Business Clients From Hell

Advertising 82

Advertising Agency 82

Gods of Advertising

SEPTEMBER 5, 2018

The “science” behind the creative. One of the things I’ve come to disdain about our business is how damn serious we take it. Not the craft itself — creating, curating and choreography — but the extemporaneous crap we built around it. Stuff like process and proprietary tools; the things we fill our slides with to make people think we’re methodical and scientific. Whether we make ads or websites, we have complicated what we do beyond what is necessary to do it well.

Manufacturing 58

Manufacturing Food Communications Agency 58