2018

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How Content Marketing Benefits Ad Agency New Business

Fuel Lines

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. But, where were the ad agencies? They were noticeably absent from the largest content marketing event in the world.

Agency 256
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Instagram Sponsored Posts: Everything You Need to Know

Ad Espresso

Instagram has 1 billion monthly active users. 500 million of those users are engaging daily on the platform. And they’re not just engaging with their very best of friends. They’re engaging with brands, too, 10x more than they do on Facebook. Since 60% of users are discovering new products on Instagram and more than 200 Read more.

Marketing 145
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Talon Outdoor: Better Together – new research shows OOH digital boosts social media campaigns

More About Advertising

New OnDevice study into the “4th Space” reveals significant impact when Full Motion Digital Out of Home is added to social media campaigns, including a 23 per cent uplift in brand metrics and even greater effect on store footfall. An initiative to combine brand advertising on social media platforms with Full Motion Digital Out of.

Media 105
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Where are old people going to live?

Advertising to Baby Boomers

It used to be that old people lived wherever they lived – and that was that. Beginning a century or so ago you could move into a retirement community for as long as you could stand it (or stand up), then would be whisked away to an old age home. Now there are choices. So many choices you could have a multiple strokes just thinking about them. There’s staying put (aka aging in place ) where you don’t go anywhere and you’re taken care of by people or robots.

Fashion 94
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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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A new role…

Gods of Advertising

I have news. I am excited to announce my new role as Executive Creative Director for R2integrated, a full service digital marketing agency. R2i has several offices, including Silicon Valley (home base) and their headquarters in Baltimore, where I will also be spending time. As of this writing, I’ve had one official meeting, so I can’t really comment on the agency’s work or philosophy.

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Un-Belize-Able! FTC Setting New Standards in Sanctuary Belize

All About Advertising Law

On November 8, 2018, the Federal Trade Commission (“FTC”) held a press conference to announce a lawsuit against what it claims is the largest real estate scam the FTC has ever encountered. According to the FTC Complaint , through false claims in its marketing materials and sales pitches, the Sanctuary Belize Enterprise (“SBE”) took in more than $100 million through its sale of lots in what was meant to become a luxury development equipped with amenities similar to America

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Micro-Format Ads are Pitched as Antidotes to Attention Deficit. Are They?

illumin

We get it. Advertising is hard. Consumers are on pins and needles while binging the lastest season of The Handmaid’s Tale and we are interrupting it to tell them they should really consider switching laundry detergent. As they gleefuly wait for the ‘skip ad’ button to appear, it becomes clear that advertising has to be good and it has to be fast. After the death of Vine and the mad rush to 3-second ads, we are now seeing a flurry of renewed pitches for 6-second ads.

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#MobileMonday Throwback 2018: Leading Brands Leveraging Mobile

InMobi

As a marketer, you cannot ignore the power of mobile. But, do you know how to best leverage the myriad possibilities it offers your brand? With #MobileMonday, we bring to you stories of how the biggest global brands are winning customers on mobile. Check out the best of innovations by marketers in our 2018 throwback. Follow InMobi on LinkedIn to receive more updates on #MobileMonday. -- #1 L'Oréal Paris India: Beauty for all - Retail Consumer Experience in your palm!

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4 of the Most Impactful Social Campaigns of 2018

AdGlow

With 2018 almost coming to its end, and more than 55,000 digital campaigns managed by Adglow this year, it's time to look back, analyze and highlight 4 of our favourite success stories. The digital advertising industry is in a constant evolution: new ad formats, audiences, placements, KPIs and more. With that in mind, we hope these examples will inspire your planning for your 2019 digital and social advertising strategy.

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Ad agency owner broke his brain with drugs. Now he sees things you don’t.

Fuel Lines

This is a lesson on positioning for ad agency new business. I recently read the most extraordinary story in the Atlanta Journal Constitution about an agency owner that I had to share. Not only because it is such a powerful story, but I know and have worked with the person that was being spotlighted, Tom Matte from Atlanta. “Tom Matte’s story came to me from former AJC reporter Jim Auchmutey.

Agency 256
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Owners Need to Be Social for Ad Agency New Business

Fuel Lines

Social media is a primary force that is redefining the role of the men and women who are agency owners. The importance of social media on business has dramatically escalated. We have moved through the “hype phase” of social media when businesses felt compelled to participate because it was a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.

Agency 256
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Example: Creating a Niche for Ad Agency New Business

Fuel Lines

Prospects seek out marketing providers for their expertise. . For over ten years I’ve prescribed creating a niche for agency new business and have helped create a positioning of expertise for over 300 agency principals. Here’s an example of an agency owner who is doing it the right way: Ernie Perich has been the President and Creative Director at Perich Advertising + Design for over 30 years.

Agency 254
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Revise Your Ad Agency’s Website for New Business

Fuel Lines

Your website’s key role is to generate business for the firm. Research shows websites influence 97% of clients’ purchasing decisions. . I’ve often said that agencies are in a perpetual state of re-branding and re-designing their websites. Neither should be so difficult. A website is an important online platform to showcase your agency’s credentials, capabilities and case studies.

Agency 248
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Painless Positioning for Ad Agency New Business

Fuel Lines

Positioning is the foundation for new business but most agencies are fearful of it. All they can think about are missed opportunities. . Without a differentiated position, agency new business is much harder than it needs to be. But, it doesn’t have to be so hard. There is an easier way to solve the pain in positioning by implementing a comprehensive inbound marketing program and will quickly gain a positioning of expertise and have qualified prospects reaching out to you.

Agency 245
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Best Practices of Highly Social CEOs for Ad Agency New Business

Fuel Lines

Agency owners should be part of a “New Group of Executives” that are using social media to attract clients, generate exposure for their companies and acquire new business. The importance of social media on business has dramatically escalated. It is a primary force that is redefining the role of the men and women who oversee the world’s largest companies.

Agency 238
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Instagram Hashtags You Should Use for Every Day of the Week

Ad Espresso

Instagram daily hashtags: did you give it a try yet? #mondaymorning #tuesdaythoughts #wednesdaywine — hashtags pepper Instagram posts like #sprinkles on #icecream. Tons of businesses rely on hashtags to build brand awareness, create fast-moving conversations across Instagram, Facebook, and Twitter. Hashtags are proven to help your ads outperform and reduce cost-per-click (i.e., making your overall Read more.

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Instagram Caption: The Secret 7-Ingredients Recipe

Ad Espresso

A picture paints a thousand words, right? Not necessarily. Although Instagram is a visual medium, nailing your Instagram caption is almost as critical as the photo (or video) itself. That’s because those few lines of text not only help to provide context for your image but they also help to showcase your brand’s personality. But Read more.

Marketing 141
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How to Write The Perfect Instagram Bio For Your Business (with Examples!)

Ad Espresso

Instagram is the best social media platform for you to engage with your audience on a visual level. With over 500 million daily active users and 80% of Instagram accounts following at least one business, you have the opportunity to interact with a huge potential audience. With all that reach, every marketer on the platform Read more.

Audience 137
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Now Rang-tan enlists army of schoolchildren against palm oil

More About Advertising

Mother is orchestrating another punch in the unmentionables for the “dirty palm oil” industry by asking the UK’s schoolchildren to help keep the companies concerned to their word as some have promised to end their nefarious ways by 2020. Rang-tan, a massive Christmas viral hit for Greenpeace (Mother’s client) and Iceland (which may become Mother’s.

Agency 101
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Will WPP’s next shotgun marriage be Ogilvy and Grey?

More About Advertising

So what’s next at WPP – Ogilvy Grey or Grey Ogilvy (the former one hopes.) WPP CEO Mark Read (below) has already combined VML and Y&R into VMLY&R and, yesterday, JWT with Wunderman to create Wunderman Thompson. He’s started so he may as well finish. There are other WPP candidates for mergers – one often.

Finance 97
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Herezie’s Baptiste Clinet: my creative highlights of 2018

More About Advertising

Baptiste Clinet is executive creative director at Herezie Group in Paris. The Times UK & Ireland – JFK Unsilenced The best craft idea of the year. Dedication to an idea pushed to the limits. Citroën – Seetroen Automotive is so hard in advertising. We always see the same things. Here, they solved a massive.

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Is Audi’s slimmed down Santa from M/H VCCP the best Christmas ad of the year?

More About Advertising

We wondered when Mrs Claus, the heroine of Y&R London’s appealing sign-off ad for M&S a couple of years ago, would make a comeback and here she is rewarding Santa for his fitness drive with a new Audi RS5. It’s by M/H VCCP in San Francisco and might just be the best Christmas ad of.

Agency 96
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Customer experience is the new marketing battleground says new WARC survey

More About Advertising

The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” All of which helps the big consultancies more than agencies as they compete for client budgets in a period.

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WPP finance boss Richardson outlines changes to come – are agencies now part of the gig economy?

More About Advertising

WPP’s outgoing CFO Paul Richardson (below) has been giving delegates at a conference in Barcelona a peek under the bonnet of the stuttering holding company limo. First off he’s confirmed that WPP plans to sell up to 80 per cent of its research unit Kantar, hoping to keep between 20 and 40 per cent depending.

Finance 94
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And our Agencies of the Year for 2018 are…

More About Advertising

One of the more diverting aspects of choosing our Agencies of the Year in 2018 is wondering if the contenders will still be around next year (one of them certainly won’t be.) So let’s crack on with it. This year we’re choosing a UK Agency of the Year, a US Agency of the Year, a.

Agency 94
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Dawson, Pickering go vintage and French for Vintage French

More About Advertising

Creative team Neil Dawson and Clive Pickering are back in the saddle for upscale furniture business Vintage French, which sources French and French-style pieces for homes, restaurants, hotels and films. And, as it says on the tin, it’s vintage and French, featuring a mime artist in online and print.

Agency 90
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Read bans the word ‘digital’ and ditches nostalgia for new look WPP

More About Advertising

If Mark Read was hoping to bury WPP’s bad news – 3500 redundancies – by announcing it on the day of the Brexit vote, he was disappointed. Theresa May might have ducked out of her big challenge on December 11th, but the WPP CEO did not.

Agency 89
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Is this what it takes to survive in today’s adland?

More About Advertising

Aussie agency Cummins & Partners has invented Grant – whom you may recognise from a big Cannes award winner – for a Melbourne awards show. Grant is designed to cope with the strains and stresses of modern agency life. Like the cornflakes and wine. MAA creative scale: 7.

Agency 89
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Who’s to blame for demise of famous creative agencies?

More About Advertising

We don’t think anyone expected 2018 to turn out quite like this: JWT disappearing into Wunderman, Y&R into VML (not that many people knew what VML was in January) and Sir Martin Sorrell departing WPP in acrimonious circumstances, to do his new thing with a group of Dutch MediaMonks. We did speculate in 2017 that.

Agency 89
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Ageing rock star Apple’s marketing has become iBoring

More About Advertising

By Fred Smith A man named Ken Segall recently branded Apple’s current marketing as “vanilla,” and that is a very big deal. Why? Because, along with Steve Jobs, he is the man credited with creating the iconic “Think Different” marketing campaign during his time as creative director of TBWA, as well naming the ‘iMac.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.