2018

How Content Marketing Benefits Ad Agency New Business

Fuel Lines

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. But, where were the ad agencies? They were noticeably absent from the largest content marketing event in the world. Content marketing has exploded over the past four years.

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Talon Outdoor: Better Together – new research shows OOH digital boosts social media campaigns

More About Advertising

New OnDevice study into the “4th Space” reveals significant impact when Full Motion Digital Out of Home is added to social media campaigns, including a 23 per cent uplift in brand metrics and even greater effect on store footfall. An initiative to combine brand advertising on social media platforms with Full Motion Digital Out of. Advertisers Agencies Creative Finance Media News Partner Content Research featured out of home Talon outdoor

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Instagram Sponsored Posts: Everything You Need to Know

Ad Espresso

Instagram has 1 billion monthly active users. 500 million of those users are engaging daily on the platform. And they’re not just engaging with their very best of friends. They’re engaging with brands, too, 10x more than they do on Facebook.

Ads That Try Too Hard Leave A Stain; Why Can’t More Ads Simply Entertain?

AdPulp

When a big consumer brand has an even larger media budget, and the will to use it, viewers hope that the company’s ads do not annoy the living hell out of them. It’s a hope that is often unfulfilled. Did you know that American television viewers are asked to endure approximately three hours of advertisements […]. The post Ads That Try Too Hard Leave A Stain; Why Can’t More Ads Simply Entertain? appeared first on Adpulp. Advertainment Creative Review Taglines TV

A new role…

Gods of Advertising

I have news. I am excited to announce my new role as Executive Creative Director for R2integrated, a full service digital marketing agency. R2i has several offices, including Silicon Valley (home base) and their headquarters in Baltimore, where I will also be spending time. As of this writing, I’ve had one official meeting, so I can’t really comment on the agency’s work or philosophy. The people I met during the interviewing process were certainly impressive.

Micro-Format Ads are Pitched as Antidotes to Attention Deficit. Are They?

AcuityAds

We get it. Advertising is hard. Consumers are on pins and needles while binging the lastest season of The Handmaid’s Tale and we are interrupting it to tell them they should really consider switching laundry detergent. As they gleefuly wait for the ‘skip ad’ button to appear, it becomes clear that advertising has to be good and it has to be fast. After the death of Vine and the mad rush to 3-second ads, we are now seeing a flurry of renewed pitches for 6-second ads.

Where are old people going to live?

Advertising to Baby Boomers

It used to be that old people lived wherever they lived – and that was that. Beginning a century or so ago you could move into a retirement community for as long as you could stand it (or stand up), then would be whisked away to an old age home. Now there are choices. So many choices you could have a multiple strokes just thinking about them. There’s staying put (aka aging in place ) where you don’t go anywhere and you’re taken care of by people or robots.

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TAO Networking & Appreciation Event – November 28, 2018 Sponsored by Loblaw Digital

Toronto AdOps

TAO Networking & Appreciation Event – November 28, 2018 Sponsored by Loblaw Digital. LOCATION: 43°38’23.9″N ″N 79°25’12.0″W. ″W. VENUE: Loblaw Digital. DATE: November 28th, 2018.

Your Daily Budget In Google Ads

UNI Digital Advertising

What is the Google Ads daily budget? Google Ads allows you to control your costs by setting a daily budget for your ad campaigns.

Ad agency owner broke his brain with drugs. Now he sees things you don’t.

Fuel Lines

This is a lesson on positioning for ad agency new business. I recently read the most extraordinary story in the Atlanta Journal Constitution about an agency owner that I had to share. Not only because it is such a powerful story, but I know and have worked with the person that was being spotlighted, Tom Matte from Atlanta. “Tom Matte’s story came to me from former AJC reporter Jim Auchmutey.

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Owners Need to Be Social for Ad Agency New Business

Fuel Lines

Social media is a primary force that is redefining the role of the men and women who are agency owners. The importance of social media on business has dramatically escalated. We have moved through the “hype phase” of social media when businesses felt compelled to participate because it was a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.

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Now Rang-tan enlists army of schoolchildren against palm oil

More About Advertising

Mother is orchestrating another punch in the unmentionables for the “dirty palm oil” industry by asking the UK’s schoolchildren to help keep the companies concerned to their word as some have promised to end their nefarious ways by 2020. Rang-tan, a massive Christmas viral hit for Greenpeace (Mother’s client) and Iceland (which may become Mother’s. Advertisers Agencies Creative News Politics PR

Instagram Hashtags You Should Use for Every Day of the Week

Ad Espresso

Instagram daily hashtags: did you give it a try yet? mondaymorning #tuesdaythoughts #wednesdaywine — hashtags pepper Instagram posts like #sprinkles on #icecream. Tons of businesses rely on hashtags to build brand awareness, create fast-moving conversations across Instagram, Facebook, and Twitter.

Are You Hooked On Your Own Pixel Dust? You’re Not Alone.

AdPulp

Marketers love digital because they can track it, and then spend countless hours pouring over the data. Marketers love data because it makes for excellent graphs and great talking points in meetings. What marketers do not love is digital ad fraud, and sadly digital ad fraud is a problem with no solution in sight. Fraudulent, […]. The post Are You Hooked On Your Own Pixel Dust? You’re Not Alone. appeared first on Adpulp. Ad Fraud Content Digital Industry Analysis Resistance

A parable for the malcontents in Adland…

Gods of Advertising

Before I was offered a new job, I visited a lot of agencies. Typically, I met with people representing the management team. It was a gauntlet. But I always expected a positive reception, from both the interviewers and myself. However, that was not always the case. At one agency, a number of the folks I met were down on their company and told me so. There were politics. There was unfairness. Dead weight permeated the company.

AcuityAds Acquires ADman Media, aims to Capture a Larger Share of the Hispanic Advertising Market

AcuityAds

Today we announced the closing of our Adman Media acquisition. This exciting addition to our technology family comes at an important time in our company’s history. You might remember that we joined the Portada Council of the Americas, which was launched during Portada Miami back in April.

Example: Creating a Niche for Ad Agency New Business

Fuel Lines

Prospects seek out marketing providers for their expertise. . For over ten years I’ve prescribed creating a niche for agency new business and have helped create a positioning of expertise for over 300 agency principals. Here’s an example of an agency owner who is doing it the right way: Ernie Perich has been the President and Creative Director at Perich Advertising + Design for over 30 years. He started the firm in Ann Arbor, Michigan when he was 28 years old.

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4 of the Most Impactful Social Campaigns of 2018

AdGlow

With 2018 almost coming to its end, and more than 55,000 digital campaigns managed by Adglow this year, it's time to look back, analyze and highlight 4 of our favourite success stories. The digital advertising industry is in a constant evolution: new ad formats, audiences, placements, KPIs and more.

Revise Your Ad Agency’s Website for New Business

Fuel Lines

Your website’s key role is to generate business for the firm. Research shows websites influence 97% of clients’ purchasing decisions. . I’ve often said that agencies are in a perpetual state of re-branding and re-designing their websites. Neither should be so difficult. A website is an important online platform to showcase your agency’s credentials, capabilities and case studies. It is the primary platform to display your creative work.

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Got Comment Spam? Akismet to the Rescue!

UNI Digital Advertising

Akismet is a WordPress plugin that protects you from comment spam. This begs the questions: “What is Comment Spam?” ” and “Why do you need protecting from it?” ” What is Comment Spam?

Painless Positioning for Ad Agency New Business

Fuel Lines

Positioning is the foundation for new business but most agencies are fearful of it. All they can think about are missed opportunities. . Without a differentiated position, agency new business is much harder than it needs to be. But, it doesn’t have to be so hard. There is an easier way to solve the pain in positioning by implementing a comprehensive inbound marketing program and will quickly gain a positioning of expertise and have qualified prospects reaching out to you.

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Best Practices of Highly Social CEOs for Ad Agency New Business

Fuel Lines

Agency owners should be part of a “New Group of Executives” that are using social media to attract clients, generate exposure for their companies and acquire new business. The importance of social media on business has dramatically escalated. It is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. It is also redefining the role of the owners of small to midsize advertising, digital, media and PR firms.

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Will WPP’s next shotgun marriage be Ogilvy and Grey?

More About Advertising

So what’s next at WPP – Ogilvy Grey or Grey Ogilvy (the former one hopes.) WPP CEO Mark Read (below) has already combined VML and Y&R into VMLY&R and, yesterday, JWT with Wunderman to create Wunderman Thompson. He’s started so he may as well finish. There are other WPP candidates for mergers – one often. Advertisers Agencies Creative Finance News featured Mark Read WPP Wunderman Thompson

How to Write The Perfect Instagram Bio For Your Business (with Examples!)

Ad Espresso

Instagram is the best social media platform for you to engage with your audience on a visual level. With over 500 million daily active users and 80% of Instagram accounts following at least one business, you have the opportunity to interact with a huge potential audience.

Resist (The Ad Industry’s Ageist, Sexist and Racist Behaviors) Harder

AdPulp

I remember loving this Coca-Cola commercial when I was a kid. I just admitted that I am old, at least by advertising industry standards. How do you know when you are over the hill? Will you receive a text with a decoded message? Will a colleague or family member take you aside and kindly point […]. The post Resist (The Ad Industry’s Ageist, Sexist and Racist Behaviors) Harder appeared first on Adpulp. Ad People Ageism Agency Business Industry Analysis

Original Sin 2.0: Impatience vs Levitation.

Gods of Advertising

You’re boxed in behind a slow driver. Cars speed by you on either side, making it difficult to pass. You bang your hands on the steering wheel, cussing. You flash your high beams. The driver in front of you continues as he was, probably listening to a favorite song on the radio, or maybe chatting with one of his children on speakerphone. In that moment he is an unfit driver, quickly morphing into your nemesis and all that is wrong with the world.

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Let’s talk about it, Cannabis Advertising

AcuityAds

At AcuityAds , we pride ourselves on being at the forefront of the digital advertising industry. This isn’t just because of our cutting edge technology solutions and insightful data, it is also because of our interest in learning about the real challenges and priorities of our clients, in an effort to provide them with the best tools and strategies to achieve their goals. One of the topics currently at the forefront for us is cannabis advertising.

How to Create Your Personal Brand Story for Ad Agency New Business

Fuel Lines

I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies before deciding to start my own consulting firm. This could have easily been one of the worst decisions of my life. My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness.

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2019 Digital & Social Advertising Predictions

AdGlow

What does 2019 have in store for the marketer of the future? In this article, we analyze what we believe are the three phenomena that any professional who works in digital advertising, will have to take into account to improve their strategy for the coming year.

Build an Online Audience that Builds Ad Agency New Business

Fuel Lines

Social media fueled by content marketing has become essential assets for creating bigger new business opportunities. Advertising, digital, media and PR firms are struggling to understand and convert their social media and content marketing efforts into actual new business success. I have probably edited no less than 6,000+ agency articles over the past ten years. It’s always a common problem to move them away from self-promotional type content.

Preparing, Practicing and Improving Your Next Presentation for Ad Agency New Business

Fuel Lines

Be prepared to capitalize on speaking engagements to win new business. Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.

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Content Marketing World for Ad Agency New Business

Fuel Lines

Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about. . Even though this conference is huge, there are definitely a number of sessions that are specific to agencies to help them understand the content marketing for their own new business plus the strategies and tactics they should be using for their clients.

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Herezie’s Baptiste Clinet: my creative highlights of 2018

More About Advertising

Baptiste Clinet is executive creative director at Herezie Group in Paris. The Times UK & Ireland – JFK Unsilenced The best craft idea of the year. Dedication to an idea pushed to the limits. Citroën – Seetroen Automotive is so hard in advertising. We always see the same things. Here, they solved a massive. Advertisers Agencies Analysis Creative best ads of 2018 creative highlights featured Herezie

Is Audi’s slimmed down Santa from M/H VCCP the best Christmas ad of the year?

More About Advertising

We wondered when Mrs Claus, the heroine of Y&R London’s appealing sign-off ad for M&S a couple of years ago, would make a comeback and here she is rewarding Santa for his fitness drive with a new Audi RS5. It’s by M/H VCCP in San Francisco and might just be the best Christmas ad of. Advertisers Agencies Creative News audi christmas ads featured M/H VCCP

Customer experience is the new marketing battleground says new WARC survey

More About Advertising

The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” ” All of which helps the big consultancies more than agencies as they compete for client budgets in a period. Ad Tech Advertisers Agencies Creative Finance News accenture advertising

Everyone Wants Better Work; Not Everyone Knows What It Takes To Make It

AdPulp

How many times have you heard that it’s all about the work? It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. I am curious. Is your success in advertising really all about the work? […]. The post Everyone Wants Better Work; Not Everyone Knows What It Takes To Make It appeared first on Adpulp. Ad People Agency Business Clients From Hell

Reverse engineering creative so it seems scientific.

Gods of Advertising

The “science” behind the creative. One of the things I’ve come to disdain about our business is how damn serious we take it. Not the craft itself — creating, curating and choreography — but the extemporaneous crap we built around it. Stuff like process and proprietary tools; the things we fill our slides with to make people think we’re methodical and scientific. Whether we make ads or websites, we have complicated what we do beyond what is necessary to do it well.