Basis

JULY 11, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals? Let’s dig in and find out: New Regulatory Action in Europe and the United States Regulation in the European Union (EU) While the United States has taken its time determining how to handle Big Tech regulation, the European Union has embraced

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Adweek

JULY 10, 2023

Burger King, M&M's and now Pepsi--each dropping the youth-focused identity they adopted in the mid-90s and opting for more definitive, classic identities. Gone are the days of flares, drop shadows, awkward type, faux spritz and claim overloads.

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The Ad Tech Blog

JULY 12, 2023

Confronting the Avalanche of Challenges Throughout my programming career, I realized that opting for an ill-suited programming language could set off a disastrous cascade of obstacles: from obsolete libraries to the quest for engineers proficient in the chosen language. The Common Decision-Making Approach Startups often opt for a programming language based on the tech founders’ or first engineers’ prior experience with a specific framework.

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Shipping 189

Martech

JULY 10, 2023

Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

JULY 10, 2023

“Performance marketing and growth hacking ruined a generation of startups,” according to Rent the Runway co-founder and CEO Jennifer Hyman. The post Can We Un-Hack Growth Marketing? appeared first on AdExchanger.

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Adweek

JULY 12, 2023

French agency network Havas has acquired a majority stake of 51% in U.K. agency Uncommon Creative Studio. The Vivendi-owned business said the move could help the agency, now in its fifth year, reach a value of over $150 million before 2030. Uncommon founders Natalie Graeme, Lucy Jameson and Nils Leonard will retain a material 49%.

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Agency 275

MNTN

JULY 14, 2023

We all know that consumers have been flocking to streaming over the last few years—but how many advertisers actually have plans to follow them there? According to a new survey by Advertiser Perceptions for Premion, the answer is “most of them.” The survey found that 65% of ad executives involved in decision-making for Connected TV plan to increase their spend on the channel this year—and by an average of 23%.

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Marketing Brand Awareness ROI Audience 98

AdExchanger

JULY 11, 2023

The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing The post Can Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH? appeared first on AdExchanger.

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Adweek

JULY 10, 2023

The video opens in a stark white room. A man wearing a blue blazer, black jeans and black sneakers--a variation on the modern Silicon Valley tech executive uniform--walks into frame. He is pushing a large gray industrial dolly bearing only a miniature white box. "Small," he begins. "It's a big word with a bad reputation.".

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Exchange Wire

JULY 12, 2023

Disruptive, yet nostalgic, connected, yet increasingly isolated, Gen Z is the most digitally discerning generation yet. As they increasingly move away from the confines of doom scrolling and visual displays, the vast potential of audio platforms is now front and [.] The post Cracking the Code: Gen Z Engagement through Audio Advertising appeared first on ExchangeWire.com.

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Advertising 98

Advertisement

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Advertising

Martech

JULY 12, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US.

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AdExchanger

JULY 14, 2023

It’s called “Prime Day” because you need a Prime, but the other definition of the word “prime” is rather apt. Amazon’s real superpower is its indivisibility. The post On Prime Day, Amazon Shows What A Content Fortress Can Really Do appeared first on AdExchanger.

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Adweek

JULY 13, 2023

In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the time--digital media and programmatic advertising--to turn startups into household names. Some of her star clients have now included luggage brand Away, Rent the Runway, skin care firm Starface and weight-loss program.

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Seth Godin

JULY 8, 2023

Robert Johnson is known as the king of the Delta blues. One reason is that his small output was brilliant. The other, bigger reason is that the recordings that remain of his short life are among the earliest that sound good… most audio recordings from before 1936 sound antique and scratchy. The Wizard of Oz is one of our great movies, and one of the oldest that people regularly watch today.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech

JULY 13, 2023

There are plenty of articles about what one should do in marketing — best practices , hacks, tips, tricks and so on. However, sometimes it is helpful to think about this in another way. In other words, what one should not do. Here are a few ideas of what not to do in marketing operations. 1. Don’t forget the legal department Legal and marketing departments have a love-hate relationship.

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Marketing MarTech 96

AdExchanger

JULY 12, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GVPeeved Sometimes it feels like there’s no scandal big enough to stop advertisers from spending on Google media. The post Will Google Be Punished For GVP?; The Meta Site Pixel Is Under Fire Again appeared first on AdExchanger.

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Media Advertising Ad Exchange 98

Adweek

JULY 14, 2023

Hannah Waddingham may be more of a rugby fan in real life, but the Emmy-winning actress has been inextricably linked to soccer since her C-suite days in the beloved comedy Ted Lasso. Taking advantage of that place in the public consciousness, Waddingham and Johnnie Walker have partnered for a campaign to rally viewers around the.

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Marketing 246

VideoWeek

JULY 12, 2023

Roku, a streaming hardware and CTV platform provider, has announced a new integration with ecommerce business Shopify which will enable viewers to purchase items sold on Shopify directly through Roku ads. The new ad format, sold through Roku Action Ads, enables businesses which sell items on Shopify to build direct shoppable integrations into their Roku ads.

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Retail eCommerce Media Audience 95

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech

JULY 13, 2023

Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data.

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AdExchanger

JULY 12, 2023

Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new levels because of inventory fragmentation. The post Data Clean Rooms Enter Their Next Phase appeared first on AdExchanger.

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Adweek

JULY 12, 2023

Pernod Ricard's Irish whiskey brand Jameson has selected Ogilvy as its next global creative partner. Ogilvy won the competitive pitch against longtime incumbent TBWA and Publicis New York, according to Brendan Buckley, the global marketing director for Irish Distillers Pernod Ricard. The brand used R3 to run the pitch, which Buckley said ran a process.

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Marketing 246

AdPushup

JULY 14, 2023

Successful entrepreneurs don’t wait for opportunities; they create them. The high-quality videos on your website; the product video, curated video, testimonial video, etc., can generate extra cash. There are several ways to monetize video content. But, the most effective strategy is through serving video ads. Publishing video ads might sound a straightforward task, but it [.

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Video Ads Advertising 95

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Martech

JULY 12, 2023

With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Many are exploring various approaches, with data clean rooms (DCRs) emerging as a prominent option. What are data clean rooms? A data clean room is a collaborative environment where two or sometimes more participants (brands, publishers, advertisers, groups within a company, or other entities) come together to s

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Retail Media Ad network Cookies 92

AdExchanger

JULY 11, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost The Plot The “Barbie” movie doesn’t premiere until next week, but is practically guaranteed to be a The post Hollywood Forgot About Movie (Marketing) Magic; Have You Tried … Hiding From Search? appeared first on AdExchanger.

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Marketing Ad Exchange SEO 98

Adweek

JULY 13, 2023

VaynerMedia has been focused on expanding its global footprint and building linear buying expertise. This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and public relations, culminating in the appointment of VaynerMedia as its global brand agency of record. It's a momentous win for the agency, and one of the largest assignments.

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AdPushup

JULY 12, 2023

Auto ads is an AdSense feature that automatically creates ad placements using machine learning without any input from the publisher. Learn more about it. 15 years after its launch, Google AdSense still remains the primary source of monetization for a majority of web publishers, with over 11.1 million websites using the ad network. AdSense is [.

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Machine Learning Ad network 90

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Martech

JULY 14, 2023

Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are served ads through Roku Action Ads. When they see the ad, the viewer can click OK on their Roku remote to receive more information and make the purchase from their TV screen.

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MarTech Audience Advertising Marketing 90

AdExchanger

JULY 10, 2023

The machines are learning. They’re also generating emails. And publishers that monetize on identity could be in for a rude awakening if they don’t have an “MGE mitigation plan” in The post Lockr Partners With Snowflake, AWS And InfoSum To Help Pubs Root Out Fake Emails appeared first on AdExchanger.

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Media 98

Adweek

JULY 10, 2023

Nine-year-old Ella is like many other children born in an age of social media. Her parents often post about her life on the platforms, sharing birthday parties, play time and silly moments. But neither Ella nor her parents are aware of how these carefree posts could harm her future. The latest campaign from telecommunications company.

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Media 246

Seth Godin

JULY 10, 2023

Thanks to everyone who has read, talked about and taken action around my new book, The Song of Signficance. If you have a chance to post a review, that would be great. And you can find the podcasts here. The first step in making things better is talking about it.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.