AdPulp
JUNE 26, 2016
Editor’s Note: I am excited to introduce Mark St. Amant to our readers. Mark is an accomplished ad guy and author of two books about sports. He lives in Boulder, CO. Human Centipedes And Other Nastiness Right now, more than any other point I can recall in my 25-year (yikes) career, the Advertising industry is […]. The post Why Working In Advertising Sucks And What We Can Do About It appeared first on AdPulp.
Nick Burcher
JULY 1, 2016
The social web is changing again. We've seen the evolution from text to photo to video and now there is a new phase beginning - 'Live.' This isn't about Oreo moments or Red Bull space jumps, this is about anyone broadcasting their life to the world in real time. Anyone with a mobile internet connection or a smart phone can now use Facebook's Live function or Twitter's Periscope app or the soon to rollout YouTube live streaming to address the world.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
More About Advertising
JUNE 27, 2016
To the Cannes Lions then – and apologies to all of you who are fed up with it – but it was a fairly stunning reflection of a dramatically changed industry. The scale of it all now is strange to behold. It’s not just agencies, production companies and a few clients but a huge media.
InMobi
JUNE 30, 2016
Reaching more than a billion mobile users across the globe, InMobi has a unique window into user behavior. Delving into how people shop on their mobile phones in India, the insights found are truly revealing. The data helps us understand when Indian’s like to shop, what their mobile shopping journey looks like and how they make purchasing decisions.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Gods of Advertising
JUNE 28, 2016
“You’re in the great game now…” Adweek published a story asking the big winners at Cannes 2016 what their “secrets to success” were. You could read the article here or just stay with me and I’ll tell you how to win at Cannes. Forget analysis and trendspotting. Don’t be mystified by all the never-ending categories either. Winning at Cannes has more or less relied on the same formula for years.
AdPulp
JUNE 30, 2016
Creative director and industry gadfly, Dave Trott, wants to fix advertising. His fix involves stripping away the false complexities put in the way by egotists and charlatans. It’s a long weekend, push play. His talk is full of notable moments, including his discussion of “form follows function.” Trott says we tend to fundamentally misunderstand this […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
JUNE 29, 2016
Over the years, advertisers have come to rely on InMobi’s performance solutions to unlock new avenues of growth. From gaming developers to large retailers, we work closely with our customers as their trusted partners to acquire quality users and scale their businesses locally and globally. But over the course of our travels in the past year, meeting with customers from San Francisco to Beijing, we’ve observed the conversation shift from focusing on acquiring users to worrying about retaining the
All About Advertising Law
JUNE 30, 2016
Last month, the U.S. District Court for the Southern District of Florida issued an opinion that serves as a powerful reminder of the risks of not taking telemarketing compliance seriously. In August 2014, the FTC sued the Partners in Health Care Association (“PIHC”), its principal Gary Kieper, and others for deceptively telemarketing medical discount cards.
AdPulp
JUNE 29, 2016
Ad people, like most people, love to b h and moan. I can hear the collective groan now: Whoa is me, I have another dumbass client with another idiotic demand that subtracts value from ‘the work.’ Maybe there are many good reasons for this sour-faced condition. Or maybe ad people are choking on self-importance. Ask yourself […]. The post Better Agency/Client Relationships Rely On Open And Honest Dialogue appeared first on AdPulp.
More About Advertising
JUNE 30, 2016
The most interesting person is UK politics isn’t Boris Johnson – still less Jeremy Corbyn – but Michael Gove, the former education secretary and friend of David Cameron who deserted Cameron to support the Brexit cause in the EU Referendum.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Nick Burcher
JUNE 27, 2016
Tonight's Euro 2016 football match between England and Iceland was broadcast live on ITV in the UK. ITV have commercial breaks during Euro 2016 half time so studio discussion and match analysis is limited. ITV and BBC share the live broadcasting rights through the tournament and show alternate matches. Tonight it was ITV's turn to show the match, but while they were running ads on TV, the BBC were using Facebook Live with two of their analysts giving Facebook Live viewers their thoughts.
All About Advertising Law
JUNE 29, 2016
Brexit is likely to cause years of future uncertainty around data protection, including the legal mechanisms for data transfer to countries outside of the United Kingdom (“U.K.”). In the short term, there will be little to no impact on existing data transfer solutions implemented by companies that rely on the U.K. as an entry point into the European Union (“EU”).
AdPulp
JUNE 28, 2016
In certain circles, marketing automation is all the rage. People are genuinely excited by the idea that a machine can be programmed to anticipate a customer’s needs. Mostly this means a customer’s need for another email notification, but the idea behind marketing automation is much bigger than that. In the hospitality industry, for instance, it’s […].
More About Advertising
JUNE 29, 2016
What wouldn’t we give to be young again? To relive the magic and wonder of being a child, when the world was our playground and everything was so unpredictable. Not yet burdened by social expectations, we lived in a world of complete creative freedom. But this free and creative spirit almost completely disappears the moment.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
JUNE 29, 2016
Alexei Orlov, global CEO of Omnicom direct marketing agency Rapp has resigned following allegations of bullying, sexism, racism and harassment, levelled by former Rapp US president Greg Andersen who’s been sacked. Orlov joined Rapp a year ago from Volkswagen where he was China CMO. In an echo of L’affaire Martinez at JWT/WPP, Omnicom is vigorously.
More About Advertising
JUNE 27, 2016
Depending on how you approach the Cannes Lions, you can come away from the festival feeling either incredibly cynical or incredibly inspired. And I’ll admit that I’ve been on both sides of the divide over the years. This time round could have been no different. The cynics this week would be pointing to the same.
More About Advertising
JUNE 26, 2016
The final winners are in from Cannes, here’s the official announcement: CANNES, FRANCE, June 26, 2016 – (ACN Newswire) – 63rd Cannes Lions International Festival of Creativity concluded today (6/25) with a final awards ceremony to announce the winners of the Film, Film Craft, Titanium and Integrated Lions, alongside this year’s remaining special awards.
More About Advertising
JULY 1, 2016
On this week’s #MediaSnack Tom and David review three big stories that will have a significant impact on the global media industry. First off Tom and David look at the UK’s decision to Brexit the EU. Steering clear of the politics, they highlight the opportunities for agile and ambitious companies. They consider how different kinds.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JULY 1, 2016
Once upon a time breakaways were all the rage: Messrs Bartle Bogle and Hegarty broke away from TBWA (which then looked like an agency that would never happen), Frank Lowe and Geoff Howard-Spink departed the great Collett Dickenson Pearce, which rapidly became un-great, to be swallowed by Dentsu I think, and, most famously of all,
More About Advertising
JUNE 30, 2016
Former Grey London supremo Nils Leonard has admitted that he’s forming a new agency; not a great surprise as it’s been on the cards for at least the last two years. But, rather intriguingly, it seems as though former Beattie McGuinness Bungay founder, still high profile, Trevor Beattie might be involved too. Maybe as chairman.
More About Advertising
JUNE 30, 2016
1982 saw the launch of two of the world’s premier creative agencies: Wieden+Kennedy (which remains independent) and Bartle Bogle Hegarty, now owned by Publicis Groupe. Four years later came a third, Forsman & Bodenfors, in the unlikely environs, perhaps, of Gothenburg. Now F&B, which won the Cannes Lions PR Grand Prix this year for Swedish.
More About Advertising
JUNE 30, 2016
Sure Campaign won’t mind us showing one of their videos about Cannes… Here’s adam&eveDDB CEO James Murphy and consiglieri Matthew Goff talking about this year’s Lions haul: two Grand Prix – for Harvey Nichols and John Lewis – placing them once more at the top of the UK heap. It’s amazing that Harvey Nichols has.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JUNE 30, 2016
Sainsbury’s is reviewing its £60m creative account and it seems that Mother, MullenLowe and Wieden+Kennedy are lining up against AMV BBDO, which has held the account since since 1981 with the exception of a brief interregnum at M&C Saatchi. But it isn’t a formal pitch, according to Campaign, although the AAR is involved. Maybe some.
More About Advertising
JUNE 29, 2016
Here’s something to ring alarm bells at Cannes Lions organiser Ascential, WPP boss Sir Martin Sorrell telling Ad Age editor Ken Wheaton that WPP may take a pause with its humungously expensive commitment to Cannes. Sorrell, as ever, reminds us how WPP has ‘won’ Cannes for the past six years and also reminds us, lest.
All About Advertising Law
JUNE 28, 2016
By Okram (Own work) [ CC BY-SA 3.0 ], via Wikimedia Commons A recent NAD decision provided an opportunity for NAD to once again opine on the standard for performance-related “up to” claims – this time related to energy efficiency. As even infrequent readers of the blog are aware, this is a popular topic and one we’re prepared to talk about more often than Disney releases a Star Wars movie.
More About Advertising
JUNE 28, 2016
Havas is launching a new global out of home and geolocation network, Adcity. Adcity has been running for two years in France and will now include operations across 35 offices with 300 local experts across Europe, Asia, North America and Latin America. The global rollout will see new offices opening in Europe, US and Asia.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JUNE 28, 2016
83 per cent of the respondents in a new ID Comms survey by media management consultancy strongly agreed that advertisers who can identify, organise and motivate the right talent will deliver a stronger marketing performance. However the two sides were split on the quality of each other’s talent and who should take the lead in.
More About Advertising
JUNE 27, 2016
Cannes Lions 2016 will be chiefly remembered as the backdrop to the mother of all hangovers, with the Brexit result puncturing the advertising bubble at the week’s end and giving the industry even fewer reasons to be cheerful.
More About Advertising
JUNE 27, 2016
This was my first Cannes trip. And amongst the sheer scale of it all and quality of rosé on offer, what’s impressed me most is the festival’s desire to learn from leading creative lights in other fields. Although, that’s not to say these people necessarily believe they’re creative. Take Anna Wintour. The Condé Nast artistic.
More About Advertising
JUNE 27, 2016
JLL EMEA, part of one of the world’s biggest commercial property and investment management firms, has appointed Maxus UK as its new digital media agency. Maxus won the account following a competitive pitch and will start with JLL in July. Maxus will be responsible for all media planning and buying, SEO, search advertising, social media.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
75 
Let's personalize your content