Gods of Advertising

NOVEMBER 25, 2019

Over the years, creative leadership has meant different things to different people in different kinds of agencies. The following is meant to clarify what it could (and probably should) mean to an agency right now and moving forward… The primary purpose of creative leadership is to enhance the creative reputation of the agency, to be a creative advocate for the agency (and its clients), and to help the agency win new business and to grow organically.

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NOVEMBER 29, 2019

Lorie-Jo Trainer Buckingham is ECD of MOFILM, a 10,000 strong community of professional filmmakers and creators from different geographies, backgrounds and cultures. MOFILM is owned by David Jones’ Brand Tech group You & Mr Jones. Desert Island Ads As an artist and ECD working in film I’ve selected campaigns that connect with me emotionally, are.

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Agency Advertising 85

AdPulp

NOVEMBER 27, 2019

One in three women experiences physical or sexual violence in their lifetime. Thus, women are continuously on guard. This is an emotional, physical and economical drain on half of the global population, and a wake-up call for the other half. In order to create a society that is intolerant of violence against women, men and […].

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Advertising to Baby Boomers

NOVEMBER 26, 2019

* The following post is about advertising to baby boomers. A shocking research report featured in a The New York Times article: The Advertising Industry Has a Problem: People Hate Ads By Tiffany Hsu … The advertising industry faces an “existential need for change,” according to a blunt report published on Monday by the research firm Forrester. Now the agencies must “disassemble what remains of their outmoded model” or risk “falling further into irrelevance,” the report concludes.

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Native Advertising Agency Advertising Marketing 64

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

NOVEMBER 26, 2019

To meet their main New Year’s resolutions (and to stay on top of their health and fitness goals overall), many people turn to apps. There are hundreds of apps now available to help you keep track of your runs, access workouts virtually, monitor calories and overall stay on top of every element of your health routines. In fact, in January 2019, some of the top health and fitness apps included MyFitnessPal, among others.

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NOVEMBER 27, 2019

TimeTo and agency Lucky Generals are going in to bat for better behaviour in adland again, this time with a campaign telling people what’s on and what’s not at the Christmas party. Actually it’s what’s not. We’ve attended a few agency Christmas parties in our time but invitations are few and far between these days.

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Agency 83

Smarty Ads

NOVEMBER 26, 2019

Header bidding was created to solve one of the biggest publisher challenges: improving the low yield associated with the inefficient waterfall method of serving ads. In a report, Adzerk found that nearly 79% top publishers use header bidding. Moreover, in a study that we conducted on.

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Header Bidding 52

illumin

NOVEMBER 26, 2019

The holiday season is upon us and we know you’re all gearing up for some peaceful and relaxing time at home. Unfortunately, as digital marketers, those campaigns just don’t run themselves! The holidays can be extremely stressful for media buyers, campaign managers and anyone involved in the digital marketing task. We are all concerned about […].

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NOVEMBER 26, 2019

People have been reading the last rites over TV for years now but the message evidently hasn’t got through to Super Bowl advertisers. It’s Fox’s turn to broadcast the highlight of the NFL season in 2020 and all 77 in-game spots are sold, with a top price of $5.

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AdPulp

NOVEMBER 26, 2019

There are many maddening areas of public life, including “Pay to Play,” which rules American politics. To win a seat in the U.S. Congress, it takes about $3M every two years. We could opt to change the rules, but we’re nowhere near bringing this legislative change to the fore. In politics, as in so many […].

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Advertising 52

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Advertising

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. Automation software helps marketers understand the customer journey, automate repetitive tasks, generate qualified leads, nurture leads and finally convert them into sales. The marketing automation software market is set to grow from $3.3 billion in 2019 to $6.4 billion by 2024 by 2024 and, moreover: 75% of business owners have said

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InMobi

NOVEMBER 25, 2019

Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. But what is its effect in Southeast Asia? To find out, we surveyed more than 50 digital marketers with the responsibility of media buying across leading brands and agencies in the region. The goal was to hear directly from those on the front lines about what they think about in-app programmatic advertising, to see if it’s understood well an

Education 52

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NOVEMBER 25, 2019

Comedian and their comedy roasts are appearing more and more often in ads, sometimes to annoying effect – think Nationwide. They may be funny/diverting once but the same joke over and over again pales somewhat. But Greenpeace and agency Nice and Serious are giving the format another whirl this Christmas, the clincher in this contest.

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Agency Advertising 72

AdPulp

NOVEMBER 23, 2019

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” -John Wanamaker R-E-S-P-E-C-T—it does not come easy for people working in advertising. It never has. In an examination of one of the most intense pressures on agencies, Campaign examines the pitch process today. It’s not a pretty picture. […].

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Agency Advertising 40

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Single Grain

NOVEMBER 27, 2019

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query.

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NOVEMBER 26, 2019

Is the UK’s National Lottery planning a Christmas campaign? Other lotteries seem to have realised that a lottery ticket is a one way out of the Christmas prezzie conundrum; not too much but might just be worth a lot, so shows generosity on the part of the giver. We’ve already had an excellent effort from.

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NOVEMBER 25, 2019

Google’s attempt to break into another business – gaming – has not met with unalloyed praise on either side of the Atlantic: its Stadia ‘cloud gaming platform’ is, so fans say, what everyone wants – you don’t need a console – but depends on a fast, robust internet service. Which, as we all know, may.

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NOVEMBER 25, 2019

It’s a rum old state of affairs when the two of the liveliest characters in adland are well into their eighth decade but 74 year old Sir Martin Sorrell, currently disrupting away at S4Capital, has been joined in the limelight by his old adversary 77 year old Maurice Levy, still chairman of the supervisory board.

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Finance Media Agency Advertising 69

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

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NOVEMBER 29, 2019

1982 was a big year in advertising with the birth of Wieden+Kennedy and Bartle Bogle Hegarty and there was also a rather popular movie, Steven Spielberg’s ET. ET is back in a blockbuster Sky Christmas ad, made by Sky Creative Agency (SCA) and new owner Comcast’s US agency Goodby Silverstein. Henry Thomas, who played ET’s.

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NOVEMBER 28, 2019

What can an ad agency really do for a legacy retail business? Struggling B&Q has put its ad account, currently with Engine, up for review while bed retailer Dreams, now owned by Sun Capital Partners after a pre-pack administration a few years ago, has abandoned M&C Saatchi for the enticing delights of Uncommon Creative Studio.

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NOVEMBER 28, 2019

By Samuel Carpenter Criticism of the Labour Party since Jeremy Corbyn became leader has often focused on his and the party’s widely alleged antisemitism. Following his election, some criticisms could be considered ideological and opportunistic. Their subjectivity was demonstrated by support for Corbyn’s election, as well as legitimate disagreement with his views.

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NOVEMBER 28, 2019

Have you had the “time of your life” on Virgin Trains between 1997 and 2019, the length of its franchise? Richard Branson would like to think so in this vid from social media agency Cubaka featuring some B-listers (and himself) from the period. Virgin has lost the highly lucrative north west franchise in a disagreement.

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Agency Media Advertising 64

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

NOVEMBER 28, 2019

Marketing technology platform Ad-Lib has appointed two heavyweights: former Googlers Adit Abhyankar as CEO and Patrick Collister as creative director. Abhyankar was head of Google Marketing Platform, Continental Europe and Emerging Markets while Collister (left), a former senior agency creative, was head of design at Google Zoo. Abhyankar says: “Personalising creative the way we personalise.

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NOVEMBER 27, 2019

IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s Motion@TheCity network until April 27 2020 inclusive. Produced by Grand Visual, IG’s.

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NOVEMBER 27, 2019

The&Partnership has officially wrested the NatWest banking account from M&C Saatchi following its appointment to handle next year’s campaign. At the time NatWest said M&C remained its agency of record (AOR.) T&P has a longstanding relationship with NatWest owner RBS through its studio at RBS HQ in Edinburgh and was always likely to have its.

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NOVEMBER 27, 2019

WPP is creating another campus to house its multifarious agencies, this time in Detroit, home to Ford which it still describes as its biggest client despite losing the creative slice of the business to BBDO and Wieden+Kennedy. The new campus in the Marquette building will house GTB, VMLY&R, Burrows, Hudson Rouge, Iconmobile, Xaxis and Zubi.

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Agency Finance Media Advertising 64

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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NOVEMBER 27, 2019

OK, hankies at the ready, here’s Apple’s by now traditional tear jerker for Christmas. Inspired by the Pixar film Up, which passed me by, it’s all about cheering up Grandpa who’s now on his own, with a little help from Apple technology. It’s sentimental and manipulative but…could have been the greatest own goal of all.

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NOVEMBER 26, 2019

The Gulf states, as we know, aren’t short of a bob or two and here’s the Dubai Corporation of Tourism and Commerce Marketing (DCTCM) pushing the boat out with a film featuring Gwyneth Paltrow, Kate Hudson and Zoe Saldana exploring the delights of the city in the desert. In return, presumably, for a substantial fee.

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NOVEMBER 26, 2019

More stars, this time of the athletics variety with Usain Bolt racing around Walmart’s Sam’s Club to cram and scan as much as possible in his trolley in thirty seconds. By Mono, to plug Sam’s Club’s self-scanning. There’s a twist when he bumps into US athlete Allyson Fox, who has even more World Championship medals.

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NOVEMBER 25, 2019

UK marketers remain surprisingly optimistic about the prospect of leaving the European Union – Brexit – with 78 per cent believing their ability to reach goals will improve if and when it happens and 57 per cent expecting a budget increase in 2020. This is despite marketing budgets falling to a five year low in.

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MarTech Marketing Ad Tech Finance 64

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.