Adweek
JUNE 27, 2022
Goodbye to the daily croissants and cappuccinos. To the hot South of France, matched only by the Fortune 500 brands. To the parade of boats on yacht row and the promenade of brand beaches opposite the Croisette. I'm back to reality. There isn't a "chief" in my title, though I was honored to be asked.
Ad Rants
JUNE 29, 2022
SEO is increasingly central to the success of any business in the digital age. And sure, a local SEO strategy is important if your business is trading domestically, but if you're looking to venture into the global market, you'll need an international SEO strategy to ensure you're reaching and connecting with overseas audiences. So, what is international SEO?
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Martech
JUNE 27, 2022
Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.” Customer expectations have never been higher.
AdExchanger
JUNE 28, 2022
In nature, animals migrate. Elephants, birds, turtles – by some combination of memory, instinct and intuition, creatures in the wild know to make the same epic voyage every year. But how did they make the first great migration? If anyone figures that out, let Google know. The company is struggling to get marketers on board. Continue reading » The post Marketers Have One Year To Migrate To The New Google Analytics – But It’s Already A Mess appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 28, 2022
Winter is coming. in July. Ahead of House of the Dragon's Aug. 21 debut, the network is rolling out a new global augmented reality app and a San Diego Comic-Con activation as it ramps up the marketing campaign for its Game of Thrones prequel. Fans can enjoy the interactive House of the Dragon: The.
Ad Rants
JUNE 29, 2022
Every once in a while, there comes an entrepreneur with a great idea regarding a cutting-edge product solution or a service offering. Make no mistake there is no dearth of innovative startup ideas out there. Why then are there so few startups that can call themselves truly successful? The reason is that most startups fail at marketing themselves in the best possible fashion.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 30, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Ignoring The Third-Party Cookie Deadline appeared first on AdExchanger.
Adweek
JUNE 28, 2022
Recently Anheuser-Busch gave us something to sip on: They announced that they'd be ending their 34-year run as the Super Bowl's exclusive alcohol advertiser. This comes just a few short weeks after Pepsi announced they'd be ending their decade-long sponsorship of the Super Bowl Halftime Show. The Super Bowl is, in many ways, as much.
Ad Rants
JUNE 27, 2022
Businesses throughout the world have one thing in common: customers! Businesses either deal with B2B clients or focus on clients from B2C; customers are their lifeblood. Today, competitors in the different industry sectors have grown, whereas customers have remained limited. This has increased the competitiveness of businesses to increase their market shares in their functioning industries.
Marketing Dive
JUNE 30, 2022
Despite not being an official sponsor of the NBA, the chain hid a code in its TV ads during the Finals that loyalty members could text to unlock a special offer.
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AdExchanger
JUNE 27, 2022
Adjust and its parent company AppLovin laid off roughly 12% of their combined staff on Monday. It’s unclear which roles were affected by the cuts. The layoffs come as many tech firms announce hiring freezes, hiring slowdowns and general belt tightening against a backdrop of recession fears, economic uncertainty and public market volatility. Tesla, Netflix, Continue reading » The post Adjust And AppLovin Lay Off 12% Of Their Workforce Amid Economic Downturn appeared first on AdExchanger.
Adweek
JUNE 28, 2022
Amazon Prime Video and Studios chief marketing officer Ukonwa Ojo is out. Ojo is stepping down from the company just months before the debut of two of Prime Video's biggest programs ever: its Lord of the Rings series, Rings of Power, and the exclusive launch of NFL's Thursday Night Football. "For nearly two years, Ukonwa.
Martech
JUNE 28, 2022
Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations.
Marketing Dive
JUNE 30, 2022
Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
VideoWeek
JUNE 29, 2022
Since its acquisition by Apollo last year, Yahoo has expanded its ad offering via a string of partnerships with CTV companies, publishers and even hotels. This is Cannes after all, and the forecast is sunny for Yahoo’s advertising business. “The growth that my team has been involved in has really been advertising-based,” says Elizabeth Herbst-Brady, Head of Global Revenue & Client Solutions at Yahoo.
Adweek
JUNE 27, 2022
Reddit teamed up with R/GA on "Find Your People," its first-ever consumer marketing campaign on television, which debuted in Canada and the U.S.
Martech
JUNE 29, 2022
No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick wins to be had if you aren’t using these yet. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).
Marketing Dive
JUNE 28, 2022
A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JULY 1, 2022
The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. In the past month alone, Walmart-owned Sam’s Club, the hotel chain Marriott and Volta, which manufactures charging stations for electric cars, have all launched or rebranded their advertising and programmatic revenue groups.
Adweek
JUNE 30, 2022
Prudential worked with StrawberryFrog on last year's "Who's Your Rock?" campaign, which revived the insurers iconic Rock of Gibraltar logo first used in 1896. In the campaign, StrawberryFrog positioned Prudential as a supportive force, celebrating parents, teammates and friends set to the Marvin Gay classic, You're All I Need to Get By. But after an.
Martech
JUNE 29, 2022
The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts be
Marketing Dive
JUNE 30, 2022
The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPulp
JUNE 30, 2022
A non-player character (NPC) is a video game character that is controlled by the game’s artificial intelligence rather than by a gamer. The game Train Sim World has scores of such characters and now Pringles is working with Dovetail Games and Xbox to introduce a new NPC who will serve as a Pringles vending machine […]. The post This Promotional Campaign for Potato Chips In A Can Is Bonkers appeared first on Adpulp.
Adweek
JUNE 29, 2022
The FCC has asked Apple and Google to remove TikTok from their app stores. The agency that regulates nearly all communications companies in the U.S., including those that do business with international firms, cited China-related data-security concerns. Brendan Carr, a Republican member of the FCC, via a tweet, shared a letter addressed to Apple CEO.
Martech
JUNE 28, 2022
1 out of 4 people in the U.S. lives with some type of disability. Because consumers are online now more than in previous years, your clients’ websites must be accessible to everyone. It’s not merely a matter of being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG). It’s also good business—because web accessibility can deliver better results and enhance search engine optimization.
Marketing Dive
JUNE 29, 2022
Along with a new spot, the collaboration includes a limited-edition kit featuring a roast beef-patterned sweat suit and two cans of antiperspirant.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Tech Daily
JUNE 30, 2022
World’s top-ranked translation management solution secures new funding, led by global investment firm Carlyle, recruits Edmund Ovington to lead US operations New York, New York — Memsource, the industry’s highest-ranked translation management solution, announced today it secured €15M in fundraising, led by global investment firm, Carlyle (NASDAQ: CG) and its existing investors.
Adweek
JUNE 28, 2022
Facebook's emphasis on groups continued with Tuesday's news that it is testing new ways to access and organize them, as well as a way for people in groups to connect in smaller settings within those communities. A new sidebar being tested on the social network will help people more easily find their favorite groups, see.
Martech
JUNE 30, 2022
Summer’s here and the shoppers are wary. Consumer spending increased in May, but only by 0.2%, according to the Bureau of Economic Analysis. This explains why 76% of U.S. shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. consumers. Also, when they’re in a store 60% are using their phone to look for better prices elsewhere.
Marketing Dive
JUNE 28, 2022
A generational divide is evident in the impact of inflation, with Gen Z favoring Costco.com and millennials preferring Target.com over Walmart.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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