Venture Beat, Marketing

APRIL 16, 2022

Get active in AR/VR/XR marketing to entertain your audiences and keep your brand top-of-mind creativity revolution in the metaverse. Read More.

Entertainment 145

Entertainment Audience Marketing 145

Martech

APRIL 20, 2022

“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If we’re not going to pivot and change based on the buyer, then our competition will.” Despite the challenges the pandemic introduced, it’s also opened up brands’ eyes to gaps in the buyer exp

MarTech 137

MarTech Marketing 137

Ad Espresso

APRIL 21, 2022

Social media managers are the people in charge of a brand or person’s social media presence. Over the last decade, the role has been growing in popularity and more and more businesses are realizing the value of hiring social media managers to professionally handle their image online. The job of a social media manager requires Read More.

Media 101

Media Marketing 101

Ad Tech Daily

APRIL 18, 2022

McKenna brings rich digital leadership experience from Razorfish, Huge, and Hero Digital to Postclick team and clients Founder Tyson Quick assumes role of chief growth officer Postclick technology combines machine learning with human insights, significantly improving advertising conversion rates SAN FRANCISCO — Postclick, the world’s first Advertising Conversion Cloud™, today announced the appointment of Mark […].

Machine Learning 98

Machine Learning Conversion Rate Ad Tech Conversion 98

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Venture Beat, Marketing

APRIL 16, 2022

When tech giants make people addicted to the metaverse, marketers will do what they do best: exploit data, time and privacy for profit. Read More.

Marketing 124

Marketing Media Advertising 124

Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Also, only 8% say they’re most worried about products or websites they’ve viewed online being tracked.

Advertising 128

Advertising Shipping Retargeting MarTech 128

Ad Tech Daily

APRIL 19, 2022

Paris, France – Andrea Media launches new Intelligent digital advertising formats to increase publisher advertising revenue. Since 2007, Andrea Media has been working in the digital advertising market. Our philosophy is to offer our international publishers the best and most profitable advertising formats in the pure respect of the navigation of their Internet users.

Advertising 98

Advertising Media Ad Tech Header Bidding 98

Venture Beat, Marketing

APRIL 19, 2022

Here's what brands and marketers should learn from thriving NFT communities: NFTs are Web3 access keys to new worlds and franchises. Read More.

Marketing 119

Marketing 119

Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. It’s no surprise, then, that her brand is also “getting many [brand] requests that say they want to be data-driven.”. Most marketers would agree access to more customer data is a good thing for brands.

Marketing 127

Marketing Data Management Platform Demand Side Platform MarTech 127

PubMatic

APRIL 21, 2022

PubMatic joined the trade associations in the Nordics region – IAB Finland and INMA Norway as part of its continued expansion. PubMatic’s strong Nordic team, based in Stockholm, is responsible for supporting regional clients from Sweden, Denmark, Finland, and Norway as well as global clients in developing strategic local marketing campaigns. The team is led by Ekkehardt Schlottbohm, Regional Vice President, Central & Northern Europe.

Education 78

Education Advertising Media Audience 78

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Advertising

Ad Tech Daily

APRIL 18, 2022

Stats Performs’ comprehensive sports data will power ads within Teads’ global platform NEW YORK — Teads, the global media platform, announces a new partnership with Stats Perform, the world’s leading sports data provider. Through this new integration, advertisers and their agencies will be able to harness live sports data and connect it to marketing campaigns in […].

Ad Tech 89

Ad Tech Agency Media Advertising 89

Venture Beat, Marketing

APRIL 17, 2022

SocialFi, where content creators earn tokens on crypto-empowered social networks by creating or engaging with content, might replace risky brand partnerships and ad revenue. Read More.

Marketing 111

Marketing Media 111

Martech

APRIL 21, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Download the ebook (no registration required). Agile marketing only succeeds when leaders like you are on board with the cultural and behavioral changes needed by everyone in the organization. And as a leader, your modeling of these behaviors is going to set the stage for what people feel they can do – especially if it’s vastly different from how they’v

Marketing 122

Marketing Conversion MarTech 122

More About Advertising

APRIL 19, 2022

It’s always good to see a brand and ad campaign with staying power And Greene King’s Old Speckled Hen certainly qualifies, having been around since at least 1994. OSH has done well to fend off the wave of new, often quite excitable, craft beers but it’s aimed at old farts – 35-55 year olds – The post Engine returns for Old Speckled Hen’s trusty fox first appeared on More About Advertising.

Advertising 72

Advertising Agency 72

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Ad Tech Daily

APRIL 19, 2022

Founder and Current CEO Neal Schore Becomes Managing Advisor NEW YORK — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, today announced the elevation of John Rosso, Triton Digital’s President of Market Development, to President and Chief Executive Officer, effective immediately. Neal Schore, the company’s founder and former […].

Ad Tech 80

Ad Tech Marketing Media Advertising 80

Venture Beat, Marketing

APRIL 19, 2022

GamesBeat Summit 2022 returns with its largest event for leaders in gaming on April 26-28th. Reserve your spot here! Tempr has raised $5 million for its prediction and automation platform aimed at rebooting the way user acquisition is done by mobile marketers. The Paris-based company raised the money from Adikteev, an app retargeting and cross-prom… Read More.

Retargeting 98

Retargeting Marketing 98

Martech

APRIL 22, 2022

Good morning, Marketers, and if you think you know what your customers want, you better be sure of it. Last weekend I decided to order a cake. The first bakery I visited was shut down due to a health violation. The associates at the other shops told me to order online. I ordered my cake from the shop with the best experience. Most websites had a handful of tasty-looking high-def images, but I had to keep tapping on my phone to get to important cake specs.

Food 122

Food Retail MarTech Marketing 122

AdPulp

APRIL 22, 2022

“Enjoy Illinois” is the new travel and tourism campaign for the Land of Lincoln. The two words (Enjoy Illinois) rhyme, are easy to recall and suggest good times ahead. I also like the positioning line used in the campaign, “Welcome to the middle of everything.” For the state of Illinois, it’s the perfect tagline. The […].

Marketing 67

Marketing 67

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

IAB Tech Lab

APRIL 20, 2022

IAB Tech Lab’s Transparency Center, launched in summer of 2021, is a centralized resource for metadata about participants in the ad tech ecosystem. This includes data from IAB Tech Lab specifications like Authorized Digital Sellers (ads.txt) and Sellers.json, as well as newly added Audience Segment Metadata from companies that have […].

Ad Tech 64

Ad Tech Ad Audience Audience 64

Venture Beat, Marketing

APRIL 16, 2022

Mobile commerce has grown in popularity and is becoming the standard for online shopping. Here’s how your business can get ahead in m-commerce in 2022. Read More.

Electronics 98

Electronics Marketing 98

Martech

APRIL 21, 2022

Global digital services consultancy Infosys on Thursday announced it will acquire German-based consulting agency oddity. Why? In addition to expanding the reach of Infosys’s client base in Europe and northeast Asia, oddity also strengthens consulting expertise in digital experience (DX) and e-commerce, helping companies to transform their digital footprints and update their retail channels.

Pop-Up 120

Pop-Up Retail Agency MarTech 120

AdPulp

APRIL 20, 2022

VICE Media and Razorfish recently surveyed Gen Z gamers and learned that they spend twice as much time hanging out with friends in the metaverse than they do in real life. Survey respondents spend 12.2 hours per week playing video games versus 6.6 hours hanging out with friends in person. These gamers don’t only view […]. The post Gen Z Gamers Explore the Metaverse, Find It to Their Liking appeared first on Adpulp.

Media 67

Media Marketing 67

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

More About Advertising

APRIL 22, 2022

Actually this could just as easily been a blast from the Past, Engine for Old Speckled Hen, a campaign that’s been running off and on for over 20 years. Engine Creative, to give it its full moniker, was formerly WCRS, an agency that had more of its share of high points. BMW’s ‘Ultimate Driving Machine’ The post MAA Ad of the Week: Old Speckled Hen from Engine first appeared on More About Advertising.

Agency 59

Agency Advertising 59

Single Grain

APRIL 21, 2022

Could a Pinterest marketing agency be just what your brand needs? Pinterest might not be the biggest social media platform on the web today, but it still has significant value. There are 431 million monthly Pinterest users worldwide, and many of them are actively looking for new products to buy. Unfortunately, many brands simply don’t understand the advantage of Pinterest, or don't know how to use it properly.

Agency 59

Agency Marketing Media Audience 59

Martech

APRIL 19, 2022

“What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “In some, a whole piece is completely missing. In others, it exists, but is underperforming.” The single most important challenge growth marketers face, according to Shomrat, is allocating resources across the many marketing activities they engage in.

SEO 120

SEO MarTech Marketing ROI 120

Ad Tech Daily

APRIL 19, 2022

LiveIntent and Xandr’s relationship is expanding from an SSP partner to collaboration across data and identity NEW YORK — Xandr and LiveIntent have announced that the companies are extending their relationship by bringing new data and identity offerings to market. LiveIntent is launching over 15 exclusive data segments built with LiveIntent’s licensed data and its proprietary machine learning […].

Machine Learning 59

Machine Learning Marketing Ad Tech Media 59

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

More About Advertising

APRIL 22, 2022

WPP’s MediaCom has retained the Sky account in the UK plus some European markets for the next three years and added some digital duties, thanks, it seems, to its new “Google Practice” based in Manchester. Which is a pretty clear indication of who calls the shots in media these days. WPP’s Wavemaker also wins some. The post Google deal helps WPP’s MediaCom retain giant Sky account first appeared on More About Advertising.

Media 59

Media Advertising Marketing Finance 59

EGC Group

APRIL 22, 2022

Influencer marketing continues to have a great, well, influence on audiences. While honest and transparent influencers and the brands they represent have had strong relationships—both professionally and financially—recent studies reveal a genuine surge in this type of marketing. Will future generations look back and wonder if 2022 was “The Year of Influencer Marketing”?

Marketing 52

Marketing Audience 52

Martech

APRIL 19, 2022

Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a study by agency Razorfish and VICE Media Group. One third of Gen Z gamers want virtual stores to shop at in the 3D worlds they explore. Gen Z users are also more open to companies making use of their data than older metaverse denizens. 63% say they are concerned about data privacy when gaming, which is a bit lower than Millennials (6

MarTech 120

MarTech Agency Media Marketing 120

Ad Tech Daily

APRIL 19, 2022

CONWAY, Ark. — Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced that Acxiom Real Identity™ is now integrated with Sitecore’s CDP (customer data platform). “This partnership with Sitecore will be crucial in helping our customers operate in this new environment, where leading brands will compete based […].

Ad Tech 59

Ad Tech Media Marketing 59

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing