Adweek
SEPTEMBER 14, 2022
Take a closer look at the performance marketing industry and you'll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible. We're constantly riding a wave of data--response rates, conversion rates, abandon rates--all in the name of better ROI. Lately, we've seen a shift away from paid.
Marketing Dive
SEPTEMBER 12, 2022
An Immersive Ads format teased during the company’s developer conference helps brands promote their custom worlds to users more seamlessly.
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Martech
SEPTEMBER 16, 2022
It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.
VideoWeek
SEPTEMBER 12, 2022
Gaming company Roblox has unveiled plans to integrate adverts into its virtual environments, starting next year. Roblox is a social gaming platform, similar to Minecraft, except it allows users to develop individual games and invite friends to roam around the virtual worlds they build. As a result, the scope for advertising is more immersive than merely placing ads in gaming menus or loading screens.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 16, 2022
YouTube continues to encourage usage of its YouTube Shorts short-form video option across its platform, and the latest example is the rollout of the option for creators to reply to comments with Shorts. The Google-owned video platform said in a support post, "Creators: We heard that you want to be able to feature comments posted.
Marketing Dive
SEPTEMBER 16, 2022
McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 16, 2022
Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI. And while hugely popular online games like.
Adweek
SEPTEMBER 10, 2022
Welcome to the 2022 National Football League season, when brands begin their slow march through the schedule toward the big payoff at Super Bowl 57. The biggest game in all of sports marketing is just beginning. In 2021, more than 25 million people watched the NFL's Thursday night kickoff game. That made it the seventh.
Marketing Dive
SEPTEMBER 16, 2022
A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking.
Martech
SEPTEMBER 16, 2022
Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, Amazon has been reluctant to allow third-party merchants to directly contact Amazon customers. Merchants will be able to target recent, repeat and high spending shoppers.
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AdExchanger
SEPTEMBER 12, 2022
Jason BierGeneral Counsel and Chief Privacy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. During a time when Democrats and Republicans are far apart on almost every issue, both parties understand the importance of clear privacy rules and regulations.
Adweek
SEPTEMBER 16, 2022
The word "luxury" has many meanings, but the one constant is that it can be attained by anyone at any level in life regardless of age, lifestyle or income level. "For some, luxury can be time alone. For some, it can be dressing up," Darren "Daz" McColl, chief marketing officer of Neiman Marcus, told Adweek.
Marketing Dive
SEPTEMBER 16, 2022
As consumer preferences change due to economic uncertainty and the retreat of pandemic restrictions, loyalty is shifting, according to a Brand Keys survey.
Martech
SEPTEMBER 16, 2022
HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. CRM records improvements. The CRM records received a variety of updates in functionality useful for managers to quickly find the information they need.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
SEPTEMBER 13, 2022
With ATS Singapore 2022 just around the corner, Adele Wieser, regional managing director APAC at Index Exchange, discusses the opportunity CTV provides to strengthen trust and transparency in digital advertising. . The digital media market in Southeast Asia is forecast to be [.]. The post Consumer Trust is Key to Sustaining the Future of Digital Advertising in APAC appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 10, 2022
Like many major industry events, New York Fashion Week is not regularly considered as the forefront of accessibility and inclusive design. However, a new runway show featuring the spinal muscular atrophy (SMA) community is aiming to bring the fashion world--and its standards--into modernity.
Marketing Dive
SEPTEMBER 13, 2022
The spirit of collaboration shines through post pandemic, with 82% of b2b business leaders looking to add new partners this year, per a Channel/Partner Marketing Benchmark Survey.
Martech
SEPTEMBER 13, 2022
Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Earlier this year, they also opened a presence on Decentraland called Samsung 837X, and that place will host virtual events throughout the week. By connecting multiple metaverse touchpoints to other legacy digital channels like Samsung.com, the brand shows how these emerging experiences can bring younger
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
SEPTEMBER 13, 2022
David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone. Next on the agenda is live shopping, which David's Bridal tested in August with its "First Annual NashBlast.". The post Why David’s Bridal Spends Half Its Social Budget On TikTok appeared first on AdExchanger.
Adweek
SEPTEMBER 16, 2022
It's not everyday that a condiment gets its own full-scale musical number--much less one that harkens back to classic animated flicks--but Heinz has just dropped a spot that's positively Disneyesque. The 60-second ad for ketchup is stuffed with tropes of the family-friendly genre, including a catchy theme song with soaring vocals, a cameo by a.
Marketing Dive
SEPTEMBER 16, 2022
Brands can email message directly to shoppers who don’t follow them by using the free Tailored Audiences tool, which is currently in beta.
Martech
SEPTEMBER 14, 2022
Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. Read next: Marketing analytics: What it is and why marketers should care.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
SEPTEMBER 16, 2022
Oracle is big. Huge. It’s one of the largest enterprise software cloud service providers in the world and one of the largest data brokers in the US. It employs around 143,000 people, generated more than $42 billion in revenue during its fiscal year 2022 and has made more than 100 acquisitions over the years, including. Continue reading » The post You Can Accuse Oracle Of A Lot Of Things, But Having Detailed Profiles On ‘5 Billion’ People Isn’t One Of Them appeared first on AdExchanger.
Adweek
SEPTEMBER 14, 2022
A decade ago, Miami was barely a blip on the creative agency map. The OG shop was Crispin Porter + Bogusky, a wildly creative agency that had its HQ in the city starting in 1988 and running through 2001 when it moved to LA and later Boulder. The agency was on top of the world.
Marketing Dive
SEPTEMBER 16, 2022
As the outdoor retailer makes good on its Earth-loving promise in an exceptional way, the bar for value-driven commitments has been elevated.
Martech
SEPTEMBER 16, 2022
Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization and engagement. It does this with new integrations for the company’s CDP and external segmentation tools. . Users can now create and share segments within the CDP , enhance them with additional account attributes for personalization and activate engagement across channels.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
SEPTEMBER 16, 2022
The Qatar World Cup is almost upon us – another disaster waiting to happen surely – and official beer Budweiser is out of the blocks with Lionel Messi, Neymar Jr and Raheem Sterling entering the arena via the tunnel. All three (from different countries) at the same time: have FIFA changed the rules? And someone. The post Budweiser kicks off World Cup bid – with own goal first appeared on More About Advertising.
Adweek
SEPTEMBER 16, 2022
YouTube is experimenting with a new machine learning technology that reformats video shot in landscape mode into square or vertical formats, based on how the viewer is watching YouTube. The Google-owned video platform said its ML model detects key elements in the video--faces, key objects, logos, motion, text--and breaks that video into scenes, ensuring that.
Marketing Dive
SEPTEMBER 16, 2022
As commuters return to the rails, the company is promoting its games offering with QR code-enabled placements and donations to a charitable cause.
Martech
SEPTEMBER 16, 2022
Marketer’s today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But despite increasing efficiency, the proliferation of marketing software applications has created problems with data redundancy, accuracy and integration. Automating customer data accuracy and integration through a Customer Data Platform (CDP) provides important benefits to marketers.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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