Adweek
JULY 7, 2022
e.l.f. Cosmetics is bringing makeup and skincare to its Twitch community and gamers in general with its rollout of eight-piece collection Game Up. e.l.f. Beauty vice president of integrated marketing communications Patrick O'Keefe said in a statement, "e.l.f. was an early adopter in beauty on Twitch. We want to uplift and empower all creators in.
AdExchanger
JULY 7, 2022
Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox. It's a significant improvement over FLoC, but it leaks audience information from trustworthy sites and enriches large platforms at the expense of niche or independent sites – especially sites that invest time and skill to cover categories in detail, writes Don Marti, VP of ecosystem innovation at CafeMedia.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Dive
JULY 6, 2022
Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research.
Martech
JULY 8, 2022
Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. July 8. Growth Product Manager @ Quorum (U.S. remote). Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps a
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 7, 2022
As marketers flood the metaverse with new kinds of branded experiences, it can be easy to lose sight of what makes these virtual worlds appealing to the users who spend time in them. That human element is what agency Momentum Worldwide sought to pin down in a recent survey of 4,500 consumers across seven countries.
AdExchanger
JULY 4, 2022
The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth of advertising opportunities video games have to offer. Games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display ads.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 8, 2022
Old-timers (like me!) in web content & experience management (WCM) will remember an early entrant called RedDot. Founded in Germany during the mid-1990’s, the platform originally had the somewhat prosaic label of “InfoOffice CMS.” Yet the plucky upstart boasted an important innovation: an in-context editorial interface showing the published page with the editable blocks marked off by a red dot that you would click to get a pop-up editorial window.
Adweek
JULY 3, 2022
During a week of anxiety for many women in the United States, Victoria's Secret launched its latest campaign devoid of angels, glamour and wings. Instead, it featured us, mere mortals, with a promise of advocacy and commitment for us "real" women to be the ones defining what beauty is. Once aspirational and the standard for.
Exchange Wire
JULY 8, 2022
OOH has always been seen as a playground for advertisers. It’s a place to test new copy, to try out new creatives in front of a wide audience, and allows creatives to ‘think big’,and propose grand scale, eye-catching initiatives. But OOH [.]. The post OOH: the trends of 2022 appeared first on ExchangeWire.com.
Marketing Dive
JULY 8, 2022
A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform.
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Martech
JULY 5, 2022
As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, you’ll find statistics like these: 72% of customers will engage only with personalized messages (Wunderkind Audiences, formerly SmarterHQ ) 70% of consumers say that how well a company understands their individual needs affects their l
Adweek
JULY 7, 2022
When then-Facebook revealed in August 2020 that starting in October of that year, people using Oculus devices for the first time would be required to login with a Facebook account, it was not a popular decision. Meta reversed that decision Thursday. CEO Mark Zuckerberg said in a Facebook post, "You won't need a Facebook account.
VideoWeek
JULY 5, 2022
Amazon’s Prime Video service has already established itself as one of the leaders in the subscription video on-demand (SVOD) space. Now the ecommerce giant’s free ad-supported streaming service Freevee (aka IMDb TV, aka Freedive) is looking to do the same in the ad-supported video on-demand (AVOD) world – and it’s taken a significant step today by rolling out on Android TV devices in the UK.
Marketing Dive
JULY 5, 2022
As the world goes digital and prices continue to skyrocket, two generations have agreed on one thing: less is more.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JULY 5, 2022
Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? Volumetric storytelling is what we are talking about. It’s okay to admit you never it called that before. This involves rendering a 3D world that one can interact with via the computer, but it must be delivered to the user.
Adweek
JULY 8, 2022
Twitter began a limited test of CoTweets, a way for two people to team up on the same tweet. CoTweets are available to select accounts in Canada, South Korea and the U.S., and the social network said the test will run for a limited time.
AdExchanger
JULY 4, 2022
Verve Group, the ad tech subsidiary of German ad software holding company MGI, has struck again with the acquisition of mobile DSP Dataseat. The companies declined to share a price for the deal, which was announced on Tuesday, but all 25 of Dataseat’s employees, including co-founders David Philippson and Paul Hayton, will join Verve Group, Continue reading » The post Verve Group Acquires Mobile DSP Dataseat Because Privacy, Privacy, Privacy appeared first on AdExchanger.
Marketing Dive
JULY 7, 2022
Forrester’s latest report predicts how virtual shopping will be highly immersive 10 years from now.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JULY 7, 2022
Marketing is undergoing a monumental shift as third-party cookies are phased out, and the spicket on mobile data is down to a trickle. For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers look at attribution and measurement. Fortunately, technology companies are investing heavily in alternate identity solutions to be the backbone of future attribution and measurement platforms.
Adweek
JULY 8, 2022
Alphabet Inc's Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U.S antitrust lawsuit. That entity would reportedly remain a part of Alphabet, the Wall Street Journal reports. Top line Even if the tech giant were forced to spin off its ad-tech business, it wouldn't.
Martech Series
JULY 5, 2022
Senior living technology is evolving at lightning speed, and the future of assisted living is all about the small things that make life easier and more enjoyable for residents and team members. Although advanced health care services will always be a top priority, the movement toward an aging population has necessitated design changes in senior care facilities.
Marketing Dive
JULY 5, 2022
The effort with The New York Times’ T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand’s orthopedic focus.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JULY 7, 2022
When being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), it’s important to remember that web accessibility can enhance search engine optimization. Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients.
Adweek
JULY 5, 2022
From food and music to television, Hispanic culture has made an immeasurable impact on brand marketing strategies. Companies continually positioning themselves in this market have proven to gain popularity nationally, with television significantly expanding programming that targets and reflects the Hispanic culture. Luis Izquierdo, avp of product brand management at AT&T, sat down with Adweek.
Ad Tech Daily
JULY 8, 2022
London, UK: ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a series of key appointments as it continues to expand its pioneering business globally and across the EMEA region. The company, which specializes in semantic technologies and developing original content for multi-screen video environments, has unveiled three new […].
Marketing Dive
JULY 7, 2022
The feature rollouts follow the appointment of a new CEO and the acquisition of an AI shopping platform.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
JULY 4, 2022
With Google set to end the use of third-party cookies by 2023, ad tech is bracing itself for a sea change. But what will this mean for the industry? Rather than a crisis, does the shift away from third-party data [.]. The post The cookieless future: a new era for privacy? appeared first on ExchangeWire.com.
Adweek
JULY 8, 2022
The Women's National Basketball Association put Twitter on the roster for WNBA All-Star Weekend. The @WNBA account has been tweeting calls to action in different languages with the hashtag #MoreThanIncredible to get fans set up for the festivities. The league tapped audio feature Twitter Spaces for a pregame preview Thursday with Bleacher Report women's basketball.
AdExchanger
JULY 7, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Camp Data Lake appeared first on AdExchanger.
Marketing Dive
JULY 6, 2022
This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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