Basis
OCTOBER 25, 2023
Picture this: The weekend is finally here, it’s game time, and you’ve got your homemade nachos all set to go (your secret ingredient: home-pickled jalapenos!). You plop down on the couch, crack open your first beer, turn on the big screen and.shoot. Where’s the game? Didn’t you read something about Amazon securing the rights for this season? No wait, that was Peacock.or was it Apple TV+?
Adweek
OCTOBER 24, 2023
As the dreamy duke from Bridgerton, Reg?-Jean Page worked his smoldering magic to win over his on-screen love interest, along with a massive Netflix audience. In a commercial for Seedlip, the heartthrob exercises his literal sleight of hand to promote the booze-free spirits brand and drop a new tagline, "Choose Different." The spot debuts during.
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AdExchanger
OCTOBER 25, 2023
The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next up: self-serve programmatic. The post Disney Uses Self-Service To Attract New Buyers – With A Focus On Local appeared first on AdExchanger.
Martech
OCTOBER 23, 2023
Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. One that’s giving them more leverage in the workforce. More than half (54%) of marketing leaders say they have more freelancers than ever on their teams, according to a survey by talent agency Fiverr Pro.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
IAB Tech Lab
OCTOBER 23, 2023
In the discourse of ad measurement, plenty has been written about IVT (invalid traffic). As a starting point, IVT is defined generally as traffic or associated media activity (e.g.
Adweek
OCTOBER 25, 2023
Amazon wants viewers to have a steady stream of brands on streaming. At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 23, 2023
This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market.
Seth Godin
OCTOBER 21, 2023
Complicated problems have a solution, and the solution can often be found by breaking the complicated portions into smaller pieces. And complicated problems often have an emotional component, because there are parts of the problem we don’t want to look at closely, or deal with personally. If you’re lucky enough to be handed a complicated problem, know that effort and guts can often get you where you’re going.
Adweek
OCTOBER 27, 2023
The entertainment and culture publisher BuzzFeed Inc. is in advanced discussions to sell Complex Media, which it acquired in January 2021 for $300 million, to the livestream ecommerce platform Ntwrk, according to three people familiar with the transaction.
AdExchanger
OCTOBER 26, 2023
You know the movie trope that involves a makeover scene during which the so-called nerdy girl takes off her glasses for the first time, lets her hair down (or pushes it back from her face) and becomes suddenly beautiful? Tag management is that so-called nerdy girl. Although website tagging doesn’t get much attention, it’s a […] The post Website Tags Are Your New (And Old) Best Friend appeared first on AdExchanger.
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Martech
OCTOBER 27, 2023
Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will be an opt-in feature like Apple’s Ask App Not to Track. The concern is that IP addresses, like cookies, can be used to track online activity and create persistent user profiles. The logic is that, if cookies are a threat to privacy, IP addresses are too.
Seth Godin
OCTOBER 24, 2023
When asked what his favorite composition was, Duke Ellington said, “the next one.” This is the essence of the artistic process. When we’re in the liminal space between now and what is about to come, we’re fully alive.
Adweek
OCTOBER 25, 2023
The generative AI race is well underway, and we're already seeing applications in advertising and marketing for creative ideation and development. This includes one of the key pillars of digital advertising--search. As consumers, we have grown accustomed to being overwhelmed with ads and information in search engines, while being underwhelmed by experiences and results from.
AdExchanger
OCTOBER 26, 2023
AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level data with third-party vendors. The marketplace, which offers functionality similar to that of a clean room, is the most recent addition to AppsFlyer’s Privacy Cloud, the company’s suite of products for privacy-focused measurement, activation and […] The post AppsFlyer Adds To Its Privacy Cloud With A Clean Room-Inspired Marketplace appeared fi
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
OCTOBER 23, 2023
Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed. Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels.
Seth Godin
OCTOBER 22, 2023
Forty years ago, Arlie Russell Hochschild wrote about emotional labor. The work that frontline employees had to do (especially women) in managing and expressing emotions as part of their job. She talked about how exhausting it was for flight attendants to show up with a smile, even when they didn’t feel like it. Emotional labor is the opposite of the industrial economy’s task-based, measured output.
Adweek
OCTOBER 27, 2023
Just over one year ago, Unilever switched out the traditional CMO role for a marketing position that bridged sales and digital. Now the CPG giant, famously one of the world's biggest advertisers, has reinstated the role. Well, almost. On Thursday, the Dove and Ben & Jerry's owner announced that Esi Eggleston Bracey, who currently leads.
AdExchanger
OCTOBER 24, 2023
Ongoing cookie deprecation and signal loss have eliminated access to the IDs that have underpinned targeting and measurement in marketing. Safari and Firefox no longer support third-party cookies for ad targeting, and Apple’s Intelligent Tracking Prevention makes it hard to use mobile IDs. That makes only about 30% of the total online audience addressable and […] The post An Overview Of Post-Cookie Collaboration Tools – And Their Shortcomings appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
OCTOBER 24, 2023
Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Seventy percent say they’re going to directly message a brand, and 63% said they’re more likely to contact a brand on social during the holidays than at other times throughout the year.
Exchange Wire
OCTOBER 25, 2023
Set to be worth USD$470bn (~£385bn) globally before the decade is out, the gaming industry has surged in both value and popularity. In the US alone, 27% of people spend between 1 and 5 hours gaming each week, with the [.] The post Mobile Gaming: Capitalising on the Power of Portable Play appeared first on ExchangeWire.com.
Adweek
OCTOBER 24, 2023
Despite being more than 10 times the size of Switzerland and located in the Nordics, tourists still confuse the two countries. Now, tired of the mix-ups, its tourism body Visit Sweden aims to do something about it--by negotiating a trade deal. To help global travelers, leaders, the New York Stock Exchange and event organizers who.
AdExchanger
OCTOBER 23, 2023
In a post on LinkedIn announcing his departure last week after eight years at IPG-owned UM Worldwide, Joshua Lowcock quoted lyrics by the singer Poppy from a song called “Bloodmoney” to help explain what motivated his decision to leave. “What do you believe when everyone is watching? … When nobody’s watching, what do you believe?” […] The post Why Joshua Lowcock Hopes His Exit From UM Will Spark Actual Change appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
OCTOBER 23, 2023
Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.
Exchange Wire
OCTOBER 25, 2023
Ahead of the ExchangeWire LIVE Attention event, global marketing director at Lumen, Blaise Lucey, sheds light on the evolving landscape of attention, the significance of data-driven advertising metrics, compliance with privacy legislation, and the innovative possibilities that clients are uncovering. How [.] The post Lumen’s Blaise Lucey on the Evolution of the Attention Challenge and the Future of Advertising Metrics appeared first on ExchangeWire.com.
Adweek
OCTOBER 25, 2023
If nostalgia longed only for the good old days, there would be far fewer football fans. The Tampa Bay Buccaneers began their existence in 1976 clad in orange-and-white uniforms with a swashbuckling, dagger-chomping pirate on their helmets. Their roughly two decades in those uniforms began with an 0-14 record and ended with a 100-223-1 record.
AdExchanger
OCTOBER 24, 2023
Despite efforts at consolidation, traditional agency holdcos remain fragmented on the inside and often confusing to marketers on the outside. WPP’s recent agency reorgs are classic examples of this phenomenon. In 2018, WPP merged creative agencies VML and Young & Rubicam to create VMLY&R. Two years later, WPP combined its shopper marketing agency, Geometry, with […] The post Creative And Media’s Much-Needed Merger appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
OCTOBER 27, 2023
HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM.
VideoWeek
OCTOBER 25, 2023
Advances in connected TV enable CTV to compete with other digital channels in its ability to respond to real-time data signals, according to Laura Hicks, Global Head of Marketing Development at GroupM Nexus. Cross-channel campaigns can therefore combine the benefits of TV with the advantages of digital advertising. In this video interview, Hicks speaks on the targeting opportunities of CTV, the ability to plug in commerce and retail data, and the avenues it opens up for clients who previously wo
Adweek
OCTOBER 27, 2023
To kick off the annual Riyadh Season sports and entertainment festival in Saudi Arabia, current World Boxing Council champion Tyson Fury and former Ultimate Fighting Championship star Francis Ngannou will face off in the Battle of the Baddest on Oct. 28 to see which fighter reigns supreme. Ahead of the fight, production company Unit9 created.
AdExchanger
OCTOBER 26, 2023
As supply-path optimization (SPO) becomes the rallying cry of our entire industry, the complexity of the CTV landscape is in the spotlight. Calls are growing louder for publishers to dramatically slash the number of SSPs included in their unified auctions. A more centralized approach with fewer SSPs, these folks argue, will bring clarity and efficiency […] The post Better CTV Auctions: The Argument For Engaging Multiple SSPs appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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