Smarty Ads
JULY 26, 2023
Is it ever possible to imagine a typical day without mobile devices? Absolutely, but not in 2023. Screening news feeds, checking emails, posting on their social media accounts, playing a favorite game, monitoring physical activity, and tracking habits - these are only a few actions users perform with their gadgets.
Adweek
JULY 28, 2023
They've been called "gerbils with birth defects," "Mr. Potato Rats," "hell lemurs" and "the weirdest corporate mascot of all time." Since appearing in ads for Quiznos in 2004, Spongmonkeys have divided customers. While the characters were meme-worthy, there were also reports that they made some children cry. Quiznos' former agency partner The Martin Agency was.
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The Ad Tech Blog
JULY 26, 2023
Have you ever wondered what the future of business decision-making might look like? How about the possibility of having a Chief ChatGPT Officer on board? Yes, you heard it correctly. A position dedicated entirely to liaising with a large language model like ChatGPT, enabling crucial business decisions. ChatGPT: A New Player in the Game of Decision-Making ChatGPT, a tool that has earned its reputation for mastering text-based interactions, is not merely about generating content or facilitating ch
MNTN
JULY 28, 2023
Your feeds have no doubt been painted pink and black as the world is dazzled by the releases of “Barbie” and “Oppenheimer” this past weekend (affectionately named Barbenheimer…oh, how we missed the couple names of the early ‘00s). While theaters reveled in the post-COVID return to blockbuster events, strikes are already affecting their upcoming slate of content.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
JULY 27, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Peacock Comcast is zeroing in on NBCUniversal’s Peacock to buoy revenues while cable declines. Broadband subscriptions The post Peacock Struts Its Stuff; How Hollywood Exerts Influence On Influencers appeared first on AdExchanger.
Adweek
JULY 27, 2023
Earlier this year, crowds of onlookers gathered outside Louis Vuitton stores in Paris, London, New York and Tokyo to catch a glimpse of legendary Japanese artist Yayoi Kusama. From the shop windows, strikingly lifelike robots of Kusama-dressed in her signature polka dots--gazed out at the spectators, occasionally blinking or waving. At the height of Kusama's.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
JULY 27, 2023
Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The protocol will set new standards for programmatic advertising [.] The post Kevel Establishes OpenRTB Protocol for Retail Media appeared first on ExchangeWire.com.
AdExchanger
JULY 26, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Snappy Comeback In 2021, when Apple announced ATT, Snapchat Co-Founder and CEO Evan Spiegel said he was The post Snap Back To Reality; Alt Currencies Or Nielsen’s ONE Ring To Rule Them All appeared first on AdExchanger.
Adweek
JULY 28, 2023
This summer has given the ad industry several reasons to be cheerful. Not only is "out of office" season well underway, but after a cloudy start to 2023, the market's outlook is slightly sunnier, too. The ad revenues of major tech platforms, responsible for driving a downward trend in previous quarters, are sprouting green shoots.
Martech
JULY 28, 2023
The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success.
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Exchange Wire
JULY 28, 2023
With ad spend in the digital audio advertising market projected to reach US$2.23bn (~£1.74bn) this year, the Asia-Pacific region has been witnessing an impressive surge in digital audio consumption over the past few years. With the proliferation of smartphones, faster [.] The post Hearing APAC Out: Key Audio Trends Shaping the Region appeared first on ExchangeWire.com.
AdExchanger
JULY 26, 2023
Folgers used TikTok’s click-to-buy video overlays and Gopuff’s quick delivery platform to deliver Folgers products to Gen Z shoppers. The post To Reach Gen Z, Folgers Brews Up TikTok Ecommerce Campaign appeared first on AdExchanger.
Adweek
JULY 28, 2023
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That's according to Fabrice Beaulieu, who has worked across various roles within the business since 1999. In April 2022, he was appointed to Reckitt's Group Executive Committee, overseeing marketing and sustainability.
Martech
JULY 27, 2023
Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
JULY 23, 2023
In today's ExchangeWire news digest: Netflix pulls its "Basic" plan from several markets; Meta shuns news content on its social platforms; and Alibaba pours millions into Lazada. Netflix cans “Basic” plan Netflix’s cheapest ad-free subscription is no longer available in the UK, [.] The post Netflix Pulls Plug on Cheapest Ad-Free Plan; Meta Snubs News on Instagram, Threads appeared first on ExchangeWire.com.
AdExchanger
JULY 25, 2023
As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations to get conversion information from advertisers. The post Tealium Zeroes In On Conversion APIs As a Solution For Signal Loss appeared first on AdExchanger.
Adweek
JULY 28, 2023
A hot news bombshell has entered the villa. Top line Today, Peacock announced several co-promotional marketing partnerships and integrations for Love Island USA. Partners include Google Pixel, Spotify and Tinder. Between the lines The new partnerships look to enhance fan engagement both on and off the screen for Love Island USA Season 5, which premiered.
Martech
JULY 24, 2023
Overnight, the iconic blue bird icon was removed from the desktop version of Twitter and replaced by a stark, monochromatic letter X. The same change will shortly be made on the mobile version, the company confirmed. The change is also said to signal an evolution for the brand beyond social media. “X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
JULY 27, 2023
What do we get in exchange for our work? There’s pay, of course, and the satisfaction of a job well done. There’s stress and human interaction, learning and physical exertion. We get the drama of what might happen next and the delight of actually pulling it off. And mostly we get the day to day. I haven’t seen any data that says that working in accounting for a candy company is more fun or more satisfying than working in accounting for an insurance company.
AdExchanger
JULY 24, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow Your Intuition, I Guess Intuit, which owns Mailchimp and accounting software like TurboTax and QuickBooks, is launching The post Now That’s What I Call SMB Service; Can Cirque du Soleil Be A Gen Z Thing, Too? appeared first on AdExchanger.
Adweek
JULY 28, 2023
The 2023 Emmy Awards will be pushed back from its September broadcast date as the Writers Guild of America and SAG-AFTRA continue to strike. Top line Sources close to the awards show confirmed to Adweek that the ceremony will be delayed from its original Sept. 18 airdate, set to broadcast on Fox. A new date.
Martech
JULY 26, 2023
In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. When we say contributor Alan K’necht is a long-time web analytics expert, we really mean a long time. He was working on search and analytics before nearly all of today’s tech giants existed. He attended the University of Waterloo in Canada, studying business and economics.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Aronson Ads
JULY 25, 2023
The early days of the horseless carriage, or car as we now call them, and AM radio were times of rapid innovation and experimentation. Battery systems can now power cars for far longer than ever before; electric vehicles (EVs) have gone from being a novelty to the future of the automotive industry, and AM radio, once the dominant form of entertainment in America until the 1950s, has quickly been replaced by other services, such as satellite radio, MP3 players, and Bluetooth® in cars.
AdExchanger
JULY 24, 2023
For Joe & The Juice, the best marketing blend Includes AI, as it learned by partnering with Pixis for mobile app install campaigns. The post Why Joe & The Juice Loves AI ‘A Latte’ appeared first on AdExchanger.
Adweek
JULY 28, 2023
Rapper Drake is incorporating augmented reality into his It's All a Blur tour by overlaying Snapchat's popular Crying Lens on concert attendees. During Drake's performance of "Laugh Now Cry Later," the stage screens will show audience members with the Crying Lens applied to their faces through augmented reality in real time, making it appear as.
Martech
JULY 25, 2023
Salesforce today announced a series of embedded apps and integrations aimed at spreading Commerce Cloud across marketing, sales and service channels. The aim is to allow customers to create purchase experiences anywhere. Customers use an average of nine channels to engage with brands and 76% prefer to match choice of channel to their immediate needs, according to the latest Salesforce State of the Connected Customer report.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Tech News
JULY 24, 2023
Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads. Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more.
AdExchanger
JULY 23, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Overconsumed The 80/20 rule stating that relatively few people or causes create the vast majority of results isn’t The post CPGs Court Customers Who Want MOAR; Local News Can Be Subsidized, Not Saved appeared first on AdExchanger.
Adweek
JULY 28, 2023
F1 is growing in popularity worldwide--especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into that enthusiasm by making Verstappen the face of its new responsible drinking campaign. Created by Publicis Groupe agency Le Pub and directed by.
Martech
JULY 27, 2023
In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Jen Bergren has been breaking down HubSpot releases for us since May 2022. As head of operations at a HubSpot RevOps and WebOps agency and a teacher at the HubSpot Academy, she’s the ideal person to explain HubSpot innovations in a language everyone can understand.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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