Adweek

MAY 28, 2025

Disney campaign showcases series such as Hannah Montana, Lizzie McGuire, andThe Golden Girls.

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170

The Ad Tech Blog

MAY 27, 2025

I think it’s time to recalibrate expectations around what AI can do for SaaS companies. As with any emerging technology, I’m seeing two trends: The scared founder : “ I’ve built my entire company around the SaaS model; It feels risky, like too much of a leap to bake AI Agents into the product. It is not my model; it is a distraction.

Conversion 130

Conversion Marketing 130

Martech

MAY 28, 2025

Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated. Providers have taken different approaches, separately defining and capturing attention. Marketers are left to navigate the differences and determine what aligns with their objectives. With so many methodologies in play, the industry has lacked a standard foundation.

Viewability 95

Viewability Impressions Marketing Media 95

Seth Godin

MAY 26, 2025

Data becomes information when at least one of two related things are true: We learn something for next time We make different decisions or take new actions If you’re not getting one of these things, then the data is simply noise. A distraction that wastes our time and confuses us. Breaking news is up to the recipient.

100

100

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 28, 2025

The Publicis agency's appointment marks the end of the coffee brand's almost two-decade relationship with McCann.

Agency 275

Agency Advertising 275

AdPushup

MAY 27, 2025

Programmatic Deals automate ad transactions, helping advertisers reach the right audience efficiently while balancing control, pricing, and exclusivity. In this blog, get an overview of the types of Programmatic Deals (open auction, private auction, preferred deal, and programmatic guaranteed deal). Each impression is unique, then why trade them equally?

Impressions 98

Impressions Audience Advertising 98

Seth Godin

MAY 28, 2025

Pop songs are 200 seconds long because the mechanical properties of 78 and 45 rpm records can deliver one song with decent fidelity of that length. They can’t handle ten minutes, and one minute is too short to charge for. The number of books carried by a local bookstore was the right amount to balance paying the rent and satisfying most customers.

Audience 85

Audience Media 85

Adweek

MAY 28, 2025

HOKA is bringing mountain trails to the heart of New York City.

Retail 272

Retail Marketing 272

Ad Badger

MAY 28, 2025

If youve spent any time running Amazon PPC campaigns lately, youve probably noticed something frustrating: Read More The post Strategies to Manage Defaults In Amazon PPC appeared first on Ad Badger.

Education 85

Education 85

Martech

MAY 28, 2025

At the start of summer 2025, the general public is talking about generative AI as if it has superpowers, as if Skynet is coming online in seconds (that’s a Terminator reference, for those born later than, well, me). Marketers, however, know genAI can’t take us to the moonbut they might create an excellent picture of it. GenAI is still far from perfect.

SEO 93

SEO ROI MarTech Conversion 93

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Advertising

Seth Godin

MAY 27, 2025

We notice the current most when we’re headed against it. It’s easy to take our advantage for granted when we’re headed the other way and it’s helping us. Related: When I’m on my bike, I generally hope that drivers will cut me some slack–a lesson that’s easy to forget when I’m the one who’s driving.

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93

Adweek

MAY 27, 2025

Hesser co-founded Food52 16 years ago alongside Merrill Stubbs, reinventing food media for the digital age.

Food 303

Food Media 303

Digiday

MAY 26, 2025

Subscribe: Apple Podcasts • Spotify Googles traditional search business is transforming for the AI era. Last weeks roll-out of AI Mode in the U.S. enables people to replace the traditional search engine results page with one that more closely resembles an AI chatbot. Its a far cry from the days of 10 blue links. We are certainly far beyond those days, said Dan Taylor, vp of global ads at Google, on the latest Digiday Podcast episode.

Media 72

Media Marketing 72

Martech

MAY 27, 2025

There are two key reasons CTV is likely to be among 2025s fastest-growing advertising channels : Its big-screen storytelling capability. Its digital targeting functionality. CTV isnt yet a stand-alone revenue driver. Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Used strategically, CTV can support and amplify your performance marketing efforts.

Retargeting 95

Retargeting CPA CPM Audience 95

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Rob Campbell

MAY 29, 2025

The Colenso strat team are kinda like busses. None leave for years, and then 2 leave within a month. Add then Lizzie goes off on maternity leave soon so that makes 3. Christ almighty thats more than the total number of strategists who have left in the 4 years Ive been here. But like Martin before her , Augustine is going for all the right reasons.

Conversion 64

Conversion Marketing Advertising 64

Adweek

MAY 28, 2025

WhatsApp users can make video and audio calls with up to 32 people.

Media 241

Media 241

Bhatnaturally

MAY 26, 2025

Every week, I attempt to share a curated list of clutter-breaking creatives. Just being noticed (and not ignored) is the first and most important task of an ad. Unfortunately, a majority of the ads don’t pass this test. Here are a few ads which caught my eye this week: WhatsApp, Toblerone and more. WhatsApp: not [.] The post WhatsApp, Toblerone, Lacoste and more: top creative ads of the week appeared first on Bhatnaturally.

Advertising 69

Advertising 69

Martech

MAY 28, 2025

The May 2025 updates for Adobe Marketo Engage started to roll out on May 23, 2025. Many of the May updates involve the new Email Designer , which was unveiled earlier this year. Here’s a closer look at the May 2025 Adobe Marketo Engage updates: Template compatibility for email designer : If you had email templates from the classic email editor, there’s good news: they will now be compatible with the new Email Designer.

MarTech 70

MarTech Marketing 70

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

PubMatic

MAY 28, 2025

At our recent EMEA Customer Advisory Forum event, I had the opportunity to sit down with media analyst Ian Whittaker for a wide-ranging conversation on the state of advertising, the power of TV and streaming, and the structural shifts reshaping our industry. His central message was both timely and provocative: the biggest threat to premium video isnt YouTube, AI, or measurement gaps – its a loss of confidence among those who create, distribute, and monetise it.

Advertising 59

Advertising Entertainment Conversion Audience 59

Adweek

MAY 29, 2025

CNN was the only network to record gains in either of the measured categories.

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292

Digiday

MAY 25, 2025

The bull case for OpenAI to build an ads business just got a lot more real. The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ives design firm, with plans to ship 100 million units, according to The Wall Street Journal. If it takes off, OpenAI could become as ubiquitous as the smartphone.

Shipping 78

Shipping Media Marketing 78

Martech

MAY 28, 2025

Today, Invoca announced its acquisition of Symbl.ai, an AI-driven human intelligence platform. The combination is aimed at giving marketers better tools for orchestrating AI-powered customer journeys contributing to revenue growth. Terms of the deal were not disclosed. “AI fundamentally changes how brands operate digitally,” Gregg Johnson, CEO of Invoca,” said in a release. “The combination of Symbl.ai’s advanced technology and Invoca’s established leadership

Conversion 70

Conversion ROI MarTech Marketing 70

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

illumin

MAY 29, 2025

Automotive marketing doesnt have to be a drag. Here are a few tips to ensure your automotive ad strategies are driving sales and conversions. In the rapidly evolving automotive retail landscape, digital innovation is transforming how dealerships connect with consumers. From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers.

Advertising 59

Advertising Conversion Conversion Rate Audience 59

Adweek

MAY 26, 2025

Their introduction follows several women speaking out about their experiences of sexual harassment and assault at the 2024 event.

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278

Digiday

MAY 26, 2025

These agents will do everything, if they’re built on Google systems can it tweak them to help Google? Robert Webster, TAU Marketing Solutions Alphabets AI advancements continue to wow Wall Street, but theyre raising eyebrows with regulators in Washington, D.C., and last week’s launches at Google Marketing Live should cause advertisers on Madison Avenue to reserve judgment.

Ad Tech 70

Ad Tech Cookies Marketing Advertising 70

Martech

MAY 28, 2025

Marketing leaders are facing intensifying pressure: do more, prove more, and spend less. In this environment, resilience isnt just a virtueits a mandate. Join us for Marketing Resilience, Powered by Data on Thursday, June 5 at 1:00 p.m. ET / 10:00 a.m. PT to explore how data standards are empowering modern marketing teams to adapt faster and optimize better.

Marketing 109

Marketing MarTech 109

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. Brands are shifting away from overdependence on paid channels, whose performance, cost, and predictability have become increasingly unstable, toward digital properties and assets they can fully control.

Media 59

Media SEO Marketing Healthcare 59

Adweek

MAY 28, 2025

Roth takes over for Bill Jartz, who retired last week after more than four decades with the station.

Affiliates 254

Affiliates 254

Digiday

MAY 29, 2025

This article was first published by Digiday sibling, Modern Retail. As brands recalibrate their marketing budgets amid a tough economy, theyre trying to get the most bang for their buck this summer. While summer might be a slower season, its an important time for brands and retailers to ensure theyve still got customers attention ahead of bigger sales periods like the back-to-school season and Black Friday.

Marketing 65

Marketing Retail Media 65

Martech

MAY 30, 2025

B2B buyers aren’t searching the old way anymore. Google’s AI Overviews , OpenAI’s ChatGPT ,Perplexity and Copilot Search in Bing have changed how we find content. Goodbye, traditional ranked blue links. Hello, generating direct, synthesized answers. That has toppled long-held assumptions in B2BSEOand content strategy.In the next-gen search era, where users rely on summarized results, B2B marketers must adapt how they: Build visibility.

SEO 102

SEO Clickbait Impressions Education 102

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing