Oko

NOVEMBER 29, 2023

Ad Refresh enables publishers to increase the size of their ad inventory by creating a new impression after a given delay.

Ad Inventory 90

Ad Inventory Impressions Ad Exchange 90

Adweek

NOVEMBER 29, 2023

The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president Josh Jackson. Paste financed the deal without raising outside capital, although the publisher wouldn't share further financial specifics. Jezebel was not profitable, according to.

Media 348

Media Finance Entertainment 348

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.

Marketing 140

Marketing Conversion Rate Audience MarTech 140

AdExchanger

NOVEMBER 29, 2023

Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping CTV advertisers from fully embracing programmatic, including price and transparency (or the lack thereof). The post Programmatic CTV Is In Its Consolidation Phase appeared first on AdExchanger.

Advertising 130

Advertising Ad Tech 130

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Seth Godin

NOVEMBER 29, 2023

If you’re a freelancer or a contractor of any kind, it’s typical to be asked for an estimate or a quote. And if you’ve been doing business for a while, it’s likely that you’ve heard about price more than just about any other factor in losing an opportunity. So the pressure is on to sharpen your pencil, find the lowest price and do the best work you can under the circumstances.

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Adweek

NOVEMBER 30, 2023

As though there wasn't already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad buyers more reasons to consider stopping their investments on the platform. Musk called out Disney CEO Bob Iger at The New York Times' DealBook Summit on Wednesday, as well as saying that advertisers leaving the.

Advertising 338

Advertising Media 338

AdExchanger

NOVEMBER 28, 2023

Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency report digging into the Google Search Partners (GSP) program, a largely unknown and completely nontransparent search ad network. Adalytics estimates GSP generates roughly $10.5 billion annually, but alleges the program is chockablock with brand unsafe […] The post Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program a

Ad network 124

Ad network Ad Tech Advertising 124

Exchange Wire

DECEMBER 1, 2023

Audio is a powerful medium, and advancements in technology, alongside a deep understanding of your audience are key to standing out from the crowd. We hear from Audiomob's lead copywriter, James V. Moore on how brands can capitalise on the [.] The post The Digital Audio Industry Is Transforming and It’s Time Brands Tuned In appeared first on ExchangeWire.com.

Audience 113

Audience Ad Tech 113

Adweek

NOVEMBER 30, 2023

Elon Musk's "Go f*ck yourselves" statement to advertisers leaving X has been defended by the social media platform's chief executive (CEO) Linda Yaccarino, who said that the owner was stating the position of the company. Writing a post on X that included a video from the now infamous interview, Yaccarino said: "Today, Elon Musk gave.

Advertising 336

Advertising Media 336

Seth Godin

NOVEMBER 28, 2023

If I had to choose one metric that would determine how well someone would do in law school, it wouldn’t be the LSAT or another test. It would be whether or not they formed a study group, and who else was in it. Of course, the same is true for your project, or any sort of adult learning. It’s easier than ever to organize a group like this… in fact, we almost have to work hard to avoid it.

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Advertising

AdExchanger

NOVEMBER 30, 2023

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously. But running so many real-time auctions requires an immense […] The post AdExplainer: Client-Side vs.

Header Bidding 121

Header Bidding Impressions Ad Server Cookies 121

Digital Remedy

NOVEMBER 30, 2023

The consumer packaged goods (CPG) industry is elbowing through a tight market. Between pressing supply chain challenges, shifting shopper preferences, and steadfast competition—more brands than ever are looking to stay top of mind when the average consumer reaches for their wallet, both in stores and online. But how do you cut through the clutter and ensure that you’re #1 in your target audience’s thoughts in such a highly saturated playing field?

Food 105

Food Retail Shipping Audience 105

Adweek

NOVEMBER 30, 2023

HP has rehired former chief marketing and communications officer Antonio Lucio five years after he departed to join Facebook (now Meta) as its chief marketing officer. Lucio will succeed his own successor, Vikrant Batra who will step down as CMO at the end of the year after rising through the ranks of the technology business.

Communications 315

Communications Marketing 315

Seth Godin

NOVEMBER 27, 2023

If you’re trying to reduce risk, do the hard part first. That way, if it fails, you’ll have minimized your time and effort. On the other hand, if you’re looking for buy-in and commitment so you can get through the hard part, do it last. People are terrible at ignoring sunk costs, and the early wins and identity shifts that come from the easy successes at the beginning will give you momentum as you go.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdExchanger

NOVEMBER 26, 2023

The holidays are for family. And for 23andMe, the hope is that all the time spent with family will get people thinking about how genetics influence health. 23andMe is mostly known for its ancestry services, but a new campaign aims to raise awareness about its health services, which can identify potential risks based on genetic […] The post 23andMe Wants To Make CTV Part Of Its DNA appeared first on AdExchanger.

Cookies 121

Cookies 121

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance. GDPR: a quick summary The General Data Protection Regulation or GDPR, articulates stringent directives for any entity that collects, processes or stores per

GDPR 105

GDPR Banner Cookies Pop-Up 105

Adweek

NOVEMBER 27, 2023

Last week rapper and cannabis connoisseur Snoop Dogg whipped the internet up into a frenzy with a social media announcement saying he was "giving up smoke." "Please respect my privacy at this time," the 17-time Grammy nominee told his 83 million Instagram followers. But, plot twist: the post was later revealed to be part of.

Media 314

Media 314

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

AdExchanger

NOVEMBER 26, 2023

Turn around these days and you’ll bump into a retail media network (RMN). In the bustling commerce media space, companies from Lowe’s to Nordstrom to 7-Eleven have developed their own RMNs. Last month, Cars.com – a 25-year-old Chicago-based automotive company that started out in the digital newspaper ads business – entered the RMN fray. Called […] The post Cars.com Revs Its Commerce Engine With Specialized Retail Media Network appeared first on AdExchanger.

Retail 121

Retail Media 121

Martech

NOVEMBER 28, 2023

Questions about consumer reluctance and lackluster discounts were answered by strong Cyber Week numbers this year. Over the five days from Thanksgiving to Cyber Monday online shoppers spent $38 billion total, up 7.8% year-over-year. Cyber Monday itself was a record breaker with U.S. consumers spending $12.4 billion, up 9.6% year-over-year, according to Adobe Analytics ecommerce data.

eCommerce 104

eCommerce Electronics Retail MarTech 104

Adweek

NOVEMBER 27, 2023

Chad "Ochocinco" Johnson was loud and brash when he played in the NFL, someone who made a show of his post-score antics and was definitely hit with a few excessive celebration penalties. As an ex-player, he's still plenty raucous, shouting his opinions over social media whether you like them or not. Now, Johnson is being.

Media 309

Media 309

More About Advertising

NOVEMBER 29, 2023

It’s been a pretty stellar year for Leo Burnett, in the UK at least, but this is what it didn’t need: highly rated global CCO and London creative boss Chaka Sobhani (below) is leaving the Publicis-owned agency to join Omnicom’s DDB Worldwide as president and international CCO. Global CCO Ari Weiss left two weeks ago … The post Leo Burnett’s Chaka Sobhani in surprise switch to top DDB international role first appeared on More About Advertising.

Agency 104

Agency Advertising 104

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdExchanger

DECEMBER 1, 2023

When your lawn needs mowing, sometimes you buy a lawn mower, and sometimes you hire someone to mow it for you. In the media agency world, Pathlabs is that hired hand, according to Mario Schulzke, COO of Pathlabs. Just as some people prefer to farm out their lawn care, many agencies want someone to execute […] The post Pathlabs Wants To Finesse The Details For Media Agencies appeared first on AdExchanger.

Agency 120

Agency Media 120

Exchange Wire

NOVEMBER 28, 2023

The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering through using Permutive’s innovative Audience Platform solution. Reaches 5 million users in activatable social networks Has the capacity to enrich profiles of nine different audience [.] The post WEMASS reaches 100% of targetable audiences with Permutive appeared first on ExchangeWire.com.

Audience 103

Audience Advertising 103

Adweek

NOVEMBER 25, 2023

With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged their credit cards) at a record pace on Black Friday. According to Adobe Analytics, a record $9.8 billion was spent Friday, traditionally the day retailers enter the "black" and a bellwether for holiday sales. That's.

Retail 304

Retail eCommerce 304

Martech

NOVEMBER 27, 2023

Best of the Chatbot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

Pop-Up 102

Pop-Up eCommerce A/B Testing Conversion Rate 102

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

AdExchanger

NOVEMBER 28, 2023

One of the hottest topics in the ad-buying world today is the debate over streaming TV vs. linear TV when it comes to spending a brand’s valuable marketing budget. I get it. Streaming has never been easier for viewers. It represents over 38% of all TV usage, according to the latest Nielsen Gauge Report. And […] The post Streaming vs. Linear: Let Ad Buyers Be Aware appeared first on AdExchanger.

Marketing 119

Marketing 119

MNTN

DECEMBER 1, 2023

The Black Friday buzz may have died down, but for hawkeyed advertisers, the holiday shopping season isn’t just one of the biggest sales opportunities of the year; it also provides valuable insights on overall shopping trends and customer behavior that can guide decisions about how they might need to shift gears in the new year. Take this year, for example: according to Reuters, foot traffic increased by 2% on Black Friday 2023.

Retail 98

Retail Advertising Media MarTech 98

Adweek

NOVEMBER 27, 2023

Elves certainly don't belong on shelves in the first Christmas ad from global travel brand TUI. In a bid to reach travelers before the New Year vacation booking frenzy, the advertiser has unveiled a high-energy spot that shows what really happens when Santa Claus flies off to deliver presents on Christmas Eve. The hero ad.

Advertising 302

Advertising 302

Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? If you can answer that question “Yes!” with 100% confidence, congratulations! You can stop reading here. Go grab a celebratory cup of coffee! But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.

GDPR 100

GDPR Marketing MarTech Advertising 100

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.