Sat.Feb 04, 2023 - Fri.Feb 10, 2023

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3 Super Bowl Advertisers Winning the Digital Content Game

Adweek

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent up to a record-breaking $7 million for 30-second spots this.

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Re-invent your Daily Standup Meeting

The Ad Tech Blog

The worst daily standup Probably the worst daily standup meeting I was part of had 30+ people. Imagine 30 people in a room (plus some more remotely ) with 1 minute each to share their updates. It was unproductive, boring, and wasteful. Although this is an extreme example, most of the daily standup meetings fall under this spectrum. As a result, team members don’t want to attend; they look at them as busy work (“why am I keeping JIRA up to date?

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Alkimi Exchange launches the world’s first decentralised ad exchange

Exchange Wire

Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The exchange is built on an ultra-fast, scaleable, next-generation Directed Acyclic Graph [.] The post <strong>Alkimi Exchange launches the world’s first decentralised ad exchange</strong> appeared first on ExchangeWire.com.

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How Ad Industry Experts Are Putting AI To Work

AdExchanger

AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately. And industry players are increasingly using AI in their day-to-day The post How Ad Industry Experts Are Putting AI To Work appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Rebel Wilson Causes Chaos in Concussion Awareness Now PSA

Adweek

The link between concussions and contact sports is well known, but a traumatic brain injury can happen in many ways, from a car accident to a simple fall. Actor and comedian Rebel Wilson is urging everyone to get their melons checked in a humorous PSA for Concussion Awareness Now directed by Great Guns USA's Oren.

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How to use AI and machine learning to personalize and optimize campaigns

Martech

AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Automation and optimization for personalized messages “[Automation and optimization] are two broad areas that marketers leverage machine learning for,” said Alex Holub, head of machine learning at customer data platform (CDP) company mParticle,

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How Publishers and Advertisers Can Activate Sell-Side Targeting

PubMatic

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. Now, however, the balance is starting to shift as third-party cookies fade away and sellers like publishers and retailers find themselves in a prime position to capitalize with tactics like sell-side targeting.

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Topo Chico Hard Seltzer Will Send Your Ex a Scorpion for Valentine’s Day

Adweek

Few would recommend contacting your ex on Valentine's Day. Topo Chico, however, leads the minority population who thinks that reconnecting with a former love on the romantic day is not only a good idea, but you should come bearing gifts. For instance. a whole scorpion. Starting at 8 a.m. EST Feb. 10, the hard.

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How ChatGPT is set to change marketing technology

Martech

We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been mostly about the impact on marketing and SEO. But what about the impact on martech? Christopher Penn, co-founder and chief data scientist at TrustInsights.ai, says it is already creating big changes and opportunities.

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38% of marketers shift strategy from customer acquisition to loyalty

Marketing Dive

While 30% expect higher budgets this year, 54% think resources will remain the same, while the agency outlook is less rosy, per Advertiser Perceptions.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Celebrating Black Pioneers in Ad Tech — Charles Cantu, Reset Digital 

Ad Monsters

Black professionals occupy just 3.7% of technical roles, according to the Kapor Center’s State of Tech Diversity report compiled last year. While there is room for improvement in diversifying ad tech, we want to celebrate the ones making strides daily. Over the past 20+ years, media vet Charles Cantu worked at companies like Disney, Comcast, and MediaMath.

Ad Tech 101
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Your Website Is Getting Less Traffic From Google Searches Than It Used to

Adweek

As marketing tactics continue to evolve across search and social, marketers are always on the lookout for new ways to reach their audience and tap into new ones. The rise of the zero-click search, where users perform searches but don't click on links that take them outside of the Google ecosystem, is one recent phenomenon.

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Does ChatGPT pose an existential threat to marketers?

Martech

Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position. I call my quandary existent-AI-lism.

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TripleLift Announces Layoffs, The Latest In A Miserable Trend

AdExchanger

TripleLift laid off one-fifth of its workforce on Thursday, which translates to more than 100 employees, AdExchanger has learned. The cuts only affect employees in the US and Canada. TripleLift The post TripleLift Announces Layoffs, The Latest In A Miserable Trend appeared first on AdExchanger.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Canal+, McDonald’s and other top creative ads of the week

Bhatnaturally

In the archives section of this blog, you will see posts from January 2008. So this is the 15th anniversary of this blog. I am grateful to you, dear reader, for motivating me to write consistently over all these years. In fact, my blogging journey started a year or so before 2008 when I dabbled [.] The post Canal+, McDonald’s and other top creative ads of the week appeared first on Bhatnaturally.

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Biden Renews Call for Federal Privacy Law in State of the Union Address

Adweek

President Joe Biden's State of the Union address urged lawmakers to support a federal privacy law and warned against the dominance of Big Tech. To that, Biden sought tougher rules to resolve privacy and competition issues, along with banning ads targeting children. "Pass bipartisan legislation to strengthen antitrust enforcement and prevent big online platforms from.

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4 steps to becoming a more strategic marketer in 2023

Martech

In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What does this mean for marketers? It’s time to be more strategic. By knowing where you’re headed, you can use agile marketing to focus on the work that’s going to perform best. 1. Know where you’re headed So many marketers are working reactively.

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Authena Unlocks Dormant Revenue for Sports Teams With NFTs, Metaverse Portability

Martech Series

Digital channel creates new revenue streams for leagues, new experiences for fans and transports teams into the metaverse and Web3 Authena AG, the premier provider of NFT ownership certificates and “phygital” authentication has a solution for jersey shortages and counterfeiting of coveted team-branded merchandise. Authena Shield authenticates merchandise using end-to-end encrypted blockchain and their newly-launched M3TA , fresh from the Consumer Electronics Show in Las Vegas, allows teams to is

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Arete Research Predicts A Reckoning For Digital Advertising In 2023

AdExchanger

Arete Research’s Richard Kramer and Rocco Strauss predicted a reckoning in the year ahead for companies that depend on digital ad revenue, which they expect to decline by 5% to The post Arete Research Predicts A Reckoning For Digital Advertising In 2023 appeared first on AdExchanger.

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WeatherTech Celebrates the Doubters in a Super Bowl Rejection Compilation

Adweek

Just in case you forgot that WeatherTech manufactures its products in America, the brand is back with a $7 million reminder. The automobile accessories company knows that a line of vehicle floor mats does not elicit innate consumer emotion, but it has found a way to justify a softer presence in an advertising space riddled.

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What is the difference between efficiency and effectiveness marketing measures?

Smart Insights

Efficiency vs effectiveness definition and explanation I think many would think the meaning of efficiency and effectiveness are similar terms for describing the performance of a business process. If so, think again, since whatever the type of process you really … The post What is the difference between efficiency and effectiveness marketing measures?

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MarTech Interview with Andrew Feigenson, CEO at Vivvix

Martech Series

Tweet How can enhanced ad intelligence be used to transform the digital advertising journey? Andrew Feigenson, CEO at Vivvix weighs in: Welcome to this MarTech Series chat, Andrew, tell us about yourself…we’d also love to hear more about Vivvix and how it enables digital advertisers. Thank you for having me. I am Andrew Feigenson, CEO of Vivvix. I’m a serial transformation executive who loves awakening the full potential in existing companies.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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CTV Advertisers Saw 21% Higher Conversion Rate YOY in Q4

MNTN

Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm. In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). In MNTN Research’s “ Q4 Performance TV Report, ” it was revealed that CTV advertisers on the MNTN platform saw their conversion rate improve by 21% on a

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What the Data Tells Us About Making a Great Super Bowl Ad

Adweek

Super Bowl ads are some of the most watched and talked-about marketing in the world. Every year, more than 100 million people tune in to watch athletes in their prime square off on the gridiron--and 43% say they tune in just to see the ads. We all want to see which unique, creative and potentially.

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Is this the dawn of advertising’s generative AI era?

Exchange Wire

This may well be the week that the generative AI phony war ended. The major players have all broken cover, falling over themselves to announce their own AI chatbots and make the first dent in the market. The arms race began [.] The post Is this the dawn of advertising’s generative AI era? appeared first on ExchangeWire.com.

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Mobile Monday: Get in the Game…the Mobile Game

Digital Turbine

What’s the buzz in mobile this week? Jumpstart your week here: Super Bowl Sunday is coming and it’s time for brands to get in the game. And we’re not just talking about football or even the advertising game. It’s time to get into the game…on mobile! As one of the most popular and accessible forms of entertainment, millions of people are playing games on their phones everyday and Super Bowl Sunday is no exception.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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New Year, New TV Advertising: How to Rethink Your TV Advertising Line Up Like a Champ.

MNTN

Fast Company called it the ‘hype cycle’ , CNET coined it a ‘showcase,’ while Kantar named it one of the “ quickest sell-outs in history.” And that’s just the advertising circuit that makes up the cultural zeitgeist that is the Big Game. Think of it as the unofficial start to the TV advertising new year, where brands stretch their creative muscles to debut their biggest commercials of the year.

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Disney to Lay Off 7,000 People Amid Massive Subscriber and Revenue Losses

Adweek

Even the House of Mouse isn't immune to the challenging economic climate. After Disney lost $1.5 billion in direct-to-consumer revenue last quarter, former CEO Bob Iger made his return, ousting his successor Bob Chapek.

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Private Marketplace Deals: Everything Publishers Need to Know

AdPushup

Whether you’re a seasoned publisher or just starting out in programmatic advertising, this guide will help you understand everything you need to know about Private Marketplace. If you are a keen observer of the ad tech industry and are involved in its operations, you may have encountered the concept of a private marketplace (PMP). More [.

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How Gorton’s Seafood is using TikTok for a product launch

Marketing Dive

The brand recruited an eight-person team of influencers to create ongoing exclusive content as part of its push toward younger audiences.

Audience 111
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.