Adweek
FEBRUARY 8, 2023
Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual.
The Ad Tech Blog
FEBRUARY 8, 2023
The worst daily standup Probably the worst daily standup meeting I was part of had 30+ people. Imagine 30 people in a room (plus some more remotely ) with 1 minute each to share their updates. It was unproductive, boring, and wasteful. Although this is an extreme example, most of the daily standup meetings fall under this spectrum. As a result, team members don’t want to attend; they look at them as busy work (“why am I keeping JIRA up to date?”)
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AdExchanger
FEBRUARY 5, 2023
AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately. And industry players are increasingly using AI in their day-to-day The post How Ad Industry Experts Are Putting AI To Work appeared first on AdExchanger.
Ad Badger
FEBRUARY 6, 2023
ChatGPT, the newest AI content generator, has taken the marketing world by storm and threatens to take everything we know. Read More Will GPT Change The World Of Amazon Marketing? The post Will GPT Change The World Of Amazon Marketing? appeared first on Ad Badger.
Adweek
FEBRUARY 8, 2023
Few would recommend contacting your ex on Valentine's Day. Topo Chico, however, leads the minority population who thinks that reconnecting with a former love on the romantic day is not only a good idea, but you should come bearing gifts. For instance. a whole scorpion. Starting at 8 a.m. EST Feb.
Bhatnaturally
FEBRUARY 5, 2023
In the archives section of this blog, you will see posts from January 2008. So this is the 15th anniversary of this blog. I am grateful to you, dear reader, for motivating me to write consistently over all these years. In fact, my blogging journey started a year or so before 2008 when I dabbled [.]
AdExchanger
FEBRUARY 6, 2023
S4 Capital’s Sir Martin Sorrell is speaking at AdExchanger’s Industry Preview in New York on February 7. Click here to register. When the economy is good, advertisers spend on branding.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
FEBRUARY 10, 2023
The link between concussions and contact sports is well known, but a traumatic brain injury can happen in many ways, from a car accident to a simple fall.
MNTN
FEBRUARY 10, 2023
Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm.
AdExchanger
FEBRUARY 9, 2023
Businesses should be asking themselves whether their data usage is fair beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger’s The post Privacy Protection Is About More Than Just Getting Permission appeared first on AdExchanger.
Digital Turbine
FEBRUARY 6, 2023
What’s the buzz in mobile this week? Jumpstart your week here: Super Bowl Sunday is coming and it’s time for brands to get in the game. And we’re not just talking about football or even the advertising game. It’s time to get into the game…on mobile!
Adweek
FEBRUARY 8, 2023
Even the House of Mouse isn't immune to the challenging economic climate. After Disney lost $1.5 billion in direct-to-consumer revenue last quarter, former CEO Bob Iger made his return, ousting his successor Bob Chapek.
MNTN
FEBRUARY 7, 2023
Fast Company called it the ‘hype cycle’ , CNET coined it a ‘showcase,’ while Kantar named it one of the “ quickest sell-outs in history.” And that’s just the advertising circuit that makes up the cultural zeitgeist that is the Big Game.
AdExchanger
FEBRUARY 7, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retargeting A Sale Criteo, a stalwart of independent ad tech, is shopping its business to potential buyers, Reuters The post Criteo Is Shopping For A New Owner; Meet The TikTok De-Influencers appeared first on AdExchanger.
Ad Monsters
FEBRUARY 6, 2023
First-party data is one of ad tech’s most valuable and sought-after resources. The data set is consumer-focused, privacy-centric, and a gold mine for publisher revenue.
Adweek
FEBRUARY 7, 2023
Well, Vince Gilligan faithful, it's official: PopCorners are Breaking Bad canon (at least in the Super Bowl universe).
Digiday
FEBRUARY 7, 2023
George Floyd’s murder by police in 2020 was a turning point for brands as they spurred into action to make pledges and promises in response.
AdExchanger
FEBRUARY 8, 2023
Hopefully you aren’t sick of news headlines about generative AI technology in the ad industry just yet.
More About Advertising
FEBRUARY 8, 2023
The UK’s most famous ad account John Lewis Partnership is looking for a new agency after adam&eveDDB, which has handled the business since 2009, declined to repitch in a new process run by Oystercatchers. John Lewis ads have defined Christmas for many over the period, leading to big budget battles among retailers. John Lewis’ Waitrose, The post The end of an era: adam&eveDDB walks away from iconic John Lewis first appeared on More About Advertising.
Adweek
FEBRUARY 7, 2023
Nick Jonas was diagnosed with Type 1 diabetes when he was 13 years old. Since then, the pop star and actor has become a very public face for those managing the chronic health condition. In 2021, he starred in a Super Bowl campaign for a diabetes monitoring device by Dexcom and this year, after the.
Martech
FEBRUARY 7, 2023
AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers.
AdExchanger
FEBRUARY 7, 2023
Disney announced integrations with LiveRamp and Experian, which join The Trade Desk’s UID2 as identifiers that Disney advertisers can use for audience matching and buying. The post Disney Boosts Scale With LiveRamp And Experian Activations appeared first on AdExchanger.
Adweek
FEBRUARY 6, 2023
Acclaimed filmmaker Ridley Scott is famous for sweeping Hollywood sagas, from Blade Runner to Gladiator to House of Gucci. His latest project is an epic on a smaller scale, shot entirely on a Samsung smartphone.
Marketing Dive
FEBRUARY 9, 2023
The brand recruited an eight-person team of influencers to create ongoing exclusive content as part of its push toward younger audiences
AdExchanger
FEBRUARY 10, 2023
TripleLift laid off one-fifth of its workforce on Thursday, which translates to more than 100 employees, AdExchanger has learned. The cuts only affect employees in the US and Canada. TripleLift The post TripleLift Announces Layoffs, The Latest In A Miserable Trend appeared first on AdExchanger.
Digiday
FEBRUARY 5, 2023
Do Not Track is dead, long live Do Not Track. Although Do Not Track failed as an effort to make it easier for people to opt out of being tracked and targeted online, its spirit lives on in the Global Privacy Control.
Adweek
FEBRUARY 7, 2023
If you've ever found yourself hand deep at the bottom of a Pringles tin while trying to scrape out the last few tasty morsels of potato chip dust, then consider yourself seen in the brand's Super Bowl 57 ad. The snack maker is due to pop up during the Big Game for the sixth consecutive.
Marketing Dive
FEBRUARY 10, 2023
While 30% expect higher budgets this year, 54% think resources will remain the same, while the agency outlook is less rosy, per Advertiser Perceptions
AdExchanger
FEBRUARY 7, 2023
Everyone’s got their head in the clouds: ad tech, media and even consumer data brokers. On Tuesday, Acxiom announced a data clean room service built on Snowflake that media and The post Acxiom Takes Its Data Broker Biz To The Cloud With Snowflake’s Help appeared first on AdExchanger.
Digiday
FEBRUARY 6, 2023
It’s an oft-repeated truism that creative types don’t always make the best business leaders. Nowhere is this more apparent than the esports industry, whose former-pro-gamer executives often lack the commercial nous and marketing smarts to transform their hype-fueled brands into sustainable companies.
Adweek
FEBRUARY 10, 2023
It's Super Bowl season--that time of year when everyone with a beer in their hand and guac in their belly is judge, jury and executioner. The one time the public waits with bated breath for advertising they will not skip.
Ad Monsters
FEBRUARY 9, 2023
The announcement of IAB Tech Lab’s new Green Initiative and accompanying working group – focused on sustainability in the programmatic ecosystem – at the IAB’s Annual Leadership Meeting (ALM) shouldn’t come as a surprise.
AdExchanger
FEBRUARY 5, 2023
When agencies pursue proprietary solutions, they ultimately abandon them for a superior market-based one. So, agencies should focus on producing effective campaigns and leave the tech to the technologists. The post Proprietary Agency Tech Isn’t All It’s Cracked Up To Be appeared first on AdExchanger.
Digiday
FEBRUARY 7, 2023
Instead of human social media strategists and creatives, ChatGPT will be the brains behind marketing agency Giant Spoon’s Super Bowl tweets this year.
Adweek
FEBRUARY 10, 2023
A series of teasers has seen Foo Fighters frontman Dave Grohl teasing his Super Bowl spot for Diageo whisky brand Crown Royal. He's apparently also a fan.) In those teasers were hints of the main spot, which will run in the third quarter of the Big Game after halftime.
Martech
FEBRUARY 10, 2023
We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been mostly about the impact on marketing and SEO. But what about the impact on martech?
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