Single Grain
JUNE 20, 2023
Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. In this post, we’ll explore the latest trends, such as voice search optimization, visual search growth and augmented reality shopping, that are shaping the future of mobile marketing.
Adweek
JUNE 21, 2023
CANNES, France--Issa Rae has a knack for turning projects into major opportunities for marginalized talent to work in show business. Among them is her media, entertainment and production business Hoorae Media. Now she's entering the advertising business. The actress, writer, producer and comedian is launching a brand marketing division within Hoorae called F?
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Ad Rants
JUNE 22, 2023
Online dispensaries have risen in popularity due to the widespread legalization of marijuana in various nations and states. Competition in the industry is growing, making it more critical than ever for online dispensaries to set themselves apart and sell their products successfully. Online dispensaries may distinguish them from the competition and increase sales by developing novel and effective marketing strategies.
The Ad Tech Blog
JUNE 21, 2023
Although educating yourself on UX design is crucial, I urge you not to get seduced by the urge to innovate in this realm. It’s all too easy to let the glitter of newness distract you from the true focus of your product. The Allure and Expense of UX Design Innovation We might be drawn toward innovative UX design in our quest to distinguish our products.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
JUNE 20, 2023
Data privacy law is becoming more technically complex, and enforcers are getting increasingly savvy about how online tracking technology works. That’s why being a privacy lawyer today means diving into The post Why Privacy Lawyers Also Need To Be Technologists appeared first on AdExchanger.
Adweek
JUNE 20, 2023
The power of language-based artificial intelligence is understood by anyone who has had writing assistance from ChatGPT or Google's Bard. By constantly analyzing the words used across an unimaginably huge internet data pool, AI has proven remarkably adept at understanding the underlying relationships between language-based concepts and, as a result, the collective wisdom of humanity.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
JUNE 17, 2023
In the pre-media world, we bumped into fables, or news from across the village, but mostly, our role models and experiences were based on reality. Now, when it’s not unusual to spend eight hours a day surrounded by media fueled by greatest hits (worst offender, breaking news, richest investor, evillest husband, funniest line of all the movies ever made) we start to imagine that only hyperbole matters.
AdExchanger
JUNE 18, 2023
ID5 is integrating its ID graph into The Trade Desk’s Identity Alliance. And European publishers partnered with ID5 can apply EUID for logged-in traffic. The post The Trade Desk’s ID5 Integration Makes European Audiences More Addressable appeared first on AdExchanger.
Adweek
JUNE 22, 2023
CANNES, France--The most senior marketer with tech giant Apple shared some of his creative insights at Cannes Lions, including his belief that there will always be advertising agencies and directing them to continue to challenge rather than agree. Tor Myhren, Apple's vp of marketing communications, relayed a number of tips and insights he picked up.
Marketing Dive
JUNE 21, 2023
The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following.
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Martech
JUNE 22, 2023
Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted.
AdExchanger
JUNE 20, 2023
AppsFlyer’s solution allows advertisers and DSPs to create custom first-party segments for reengagement campaigns without needing an SDK integration of their own. The post AppsFlyer Is Working On Tools To Support The Android Privacy Sandbox appeared first on AdExchanger.
Adweek
JUNE 21, 2023
CANNES, France--A tearful Mike White recounted the new ups and many downs of his career, including a nervous breakdown in his 30s, which led to him being institutionalized and finally finding serenity in Hawaii. In a conversation with Ogilvy global chief creative officer Liz Taylor at the Cannes Palais Wednesday, White, 52, said the show.
Marketing Dive
JUNE 19, 2023
Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
JUNE 20, 2023
It’s been almost a year and a half since Russia invaded Ukraine, bringing heartbreaking loss and destruction across the country. We saw immediate reactions from within our industry, with a number of agencies and brands pulling out of Russia. But we’ve also seen pullbacks in ad spending in Ukraine, depriving media companies of ad revenues.
AdExchanger
JUNE 19, 2023
Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future. The post Why Ibotta Is Eyeing Performance Marketing As The Basis For Its Future appeared first on AdExchanger.
Adweek
JUNE 23, 2023
The work that wins at Cannes Lions is often indicative of what the industry sees as its true purpose. This year, the buzz at the festival was that there would be a shift towards awarding more big brands and proper commercial campaigns, to prove the argument that advertising is ultimately about selling products and building.
Marketing Dive
JUNE 20, 2023
Programmatic campaigns tend to have “incomprehensible” scale, with the ANA stating that marketers could save $13 billion by implementing better practices.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JUNE 20, 2023
“There is no sustainable use case for evil AI.” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. He had explained the difference between opaque and transparent algorithms.
AdExchanger
JUNE 20, 2023
Paramount launches a clean room integration with Havas Media Group using LiveRamp’s data collaboration software. The software is cloud-based, so it can plug into other related technology. The post Paramount Wants Its Competitors To Use Its New Clean Room appeared first on AdExchanger.
Adweek
JUNE 23, 2023
A digital solution for a country facing destruction due to climate change just won one of the ad industry's most prestigious honors-the Cannes Lions Titanium Grand Prix. The Titanium jury awarded the Grand Prix to The Government of Tuvalu's "The First Digital Nation," created by Sydney agency The Monkeys, part of Accenture Song. Tuvalu, a.
Marketing Dive
JUNE 20, 2023
As the tech’s buzz grows, concerns around privacy and ethics could prompt advertisers to take pause, says Kelley Drye partner John Villafranco.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
MNTN
JUNE 23, 2023
Surprising exactly no one, Connected TV seems likely to continue its meteoric rise this year—and this time the forecast is global. GroupM’s Mid-Year Forecast predicts that global CTV ad spend will reach a substantial $25.9 billion in 2023, an increase of 13.2% over last year. Linear TV, on the other hand, can expect to see a decline of 1.2% in global spend—ouch.
AdExchanger
JUNE 22, 2023
Disney has its hands full bringing Hulu's ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the The post Disney Says It’s On Track To Move Hulu Ad Targeting To Disney+ appeared first on AdExchanger.
Adweek
JUNE 19, 2023
CANNES, France--It was meant to be an inspirational seminar about how Anheuser-Busch InBev, the only company Cannes Lions has named Creative Marketer of the Year two years in a row, harnessed creativity to help drive business growth. And it was--for the most part. On Monday, Marcel Marcondes, AB InBev's chief marketing officer, explained how AB.
Marketing Dive
JUNE 22, 2023
The brand’s largest media spend to date comes in the wake of backlash over a partnership with a transgender influencer that negatively impacted sales.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
JUNE 21, 2023
In today's ExchangeWire news digest: TikTok plans to broaden its online retail offerings; Gannett sues Google over allegations it monopolised ad tech; and Hong Kong authorities pledge regulation for stablecoins. TikTok to expand its retail offerings TikTok is reportedly developing “Project S”, [.] The post TikTok Readies “Project S” to Tap into Online Shopping; Google Sued for Monopolising Ad Tech appeared first on ExchangeWire.com.
AdExchanger
JUNE 19, 2023
According to the ANA, brands could save at least $20 billion a year by cutting out low-quality programmatic inventory on the open web. The post Advertisers, Here’s One Weird Trick From The ANA That Could Save You $20 Billion appeared first on AdExchanger.
Adweek
JUNE 21, 2023
An inspiring runner with Down syndrome helped Adidas and FCB Canada take the Grand Prix at Cannes for the Direct category. "Runner 321" is a campaign that urged marathons and race organizers to save bib No. 321 for runners with Down syndrome--the number represents trisomy 21, a full copy of chromosome 21, a number that.
Martech
JUNE 22, 2023
Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. As the technology evolves, marketers are using DCRs in an increasing number of use cases. Here are some of the considerations an organization takes when evaluating if they should use a DCR. 3 types of DCRs What kind of DCR might your organization pick from the current field?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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