Single Grain

JUNE 2, 2020

NOW UPDATED! This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects. Unfortunately, the average cost to attend even a small business conference comes in around $1,000 , making it very difficult for startups to get in front of their target audience.

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MAY 30, 2020

Nike has a history of taking a stand on racism, most notably with its controversial Colin Kaepernick ad, so the brand has earned the right to have a voice on the issue, and is speaking up as riots take place across the US in response to the police murder of George Floyd. A Nike spokesperson.

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AdPulp

JUNE 1, 2020

Exceptional brands create culture, but most brands reflect culture. Reflecting the culture since mid-March has been a creative challenge, given that millions of people are stuck at home and fearful for their health and economic well being. To make matters much worse, one week ago today, a Minneapolis cop was caught on video murdering a […]. The post Brands Pause to Acknowledge the American Melee and Register Their Sadness appeared first on Adpulp.

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Lemonads

JUNE 5, 2020

Dozens of different ad formats have been created since the inception of digital marketing, but native and push campaigns have become the golden standard for affiliates. The average smartphone user in the US receives more than 45 push notifications per day, and the CTR of this ad format can be higher than 4%. Meanwhile, native ads register 53% more views and can yield 40x higher engagement than conventional display adverts.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Admixer

JUNE 4, 2020

We are proud to announce that Admixer.SSP partnered with Xiaomi and now offers diverse ad formats across Xiaomi apps and services. This also means that Admixer.DSP clients can now purchase new brand-safe inventory from one of the largest tech providers. Read up to learn more about countless advertising possibilities and audiences you can reach with […].

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MAY 31, 2020

Tango HHCL 1992. I can’t believe it’s almost 30 years since the orange man ran onto TV screens across Britain to slap a Tango drinker’s face. It feels way more contemporary than that. It turned everything on its head. Not because of the ‘look’ but because of the attitude. The ‘guerrilla’ audacity of it. And.

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Lemonads

JUNE 4, 2020

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. The rapid growth of affiliate marketing shows no signs of slowing down, which has inspired many people to take up the mantle and try to succeed in this competitive playing field. Skillful marketers can consistently craft campaigns that yield stellar results, but the only way to make sound decisions is by mastering the basics early on.

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Admixer

JUNE 3, 2020

On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE, which gathered online 673 guests from 284 companies and 38 countries. The audience included adtech specialists, app developers, publishers, brand-side marketers, and representatives of advertising agencies. For 9 hours, top advertising executives were discussing new technological developments, market transformation, and laid out […].

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JUNE 3, 2020

Another day, even in lockdown, brings more awards and this time it’s WARC – donor of the Effies – with “Effective Use of Brand Purpose,” which may be of interest with brands and others competing to do the right things in the George Floyd crisis. Airbnb Creative APAC won the Grand Prix for ‘the Country.

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AdPulp

JUNE 3, 2020

Some people and brands took the day off yesterday. They didn’t fill their social media timelines with promotional material. Instead, many opted to place a black rectangle in their stream as a way to show solidarity with the anti-racist, anti-fascist movement. Of course, many brands had no business wading in these waters. For example: Want […].

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Advertising

Lemonads

JUNE 3, 2020

We have been noticing for the past few years an increasing number of digital nomads around the world, breaking the long established corporate office rules. The pandemic situation made it clear to the 9 to 5 office workers: it is possible to get work done remotely. That being said, a digital nomad sometimes find it difficult to acquire new clients and earn a regular income.

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Bannerwise

JUNE 2, 2020

When you work in recruitment marketing, you’re probably aware of how hard it is to persuade passive job seekers to apply. Even with rock-solid strategies containing job boards, search, social and display advertising, it’s hard to make them click the ‘apply now’ button.

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JUNE 3, 2020

Italy has suffered more than most from Covid-19 (a European field where Britain, alas, leads) but one of its quintessential brands is doing its best to cheer us up. Vespa is running an engaging new ’50s-style global poster campaign through BBH London – ‘Vespizzatevi’ (‘Let’s Vespa’) – as we tiptoe out of lockdown.

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AdPulp

JUNE 4, 2020

Adpulp covers media and marketing—two sides of one coin. As such, it’s important to shine a light on the continued abuse of American journalists by the White House, by the police, and by our fellow Americans. More than 250 violations of the freedom of the press have been lodged since May 26. Minnesota police arrest […]. The post Danger: Front Line Reporters Increasingly Put In Harm’s Way appeared first on Adpulp.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

InMobi

JUNE 1, 2020

When it comes to in-app advertising, creatives are crucial to the overall success of the campaign. Even the best strategy and targeting will all be for naught if the creatives fall flat or just don’t resonate with target consumers. This is especially the case with performance advertising. It’s one thing to get someone to look at your ad in order to generate brand awareness; getting someone to click on that ad or engage with it in any way is another matter entirely.

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Gods of Advertising

JUNE 1, 2020

He is using the abdominal bench as a place to check his email. You’ve seen him before, usually on the treadmill watching TV. As always, he’s wearing a yellow Warriors tee shirt. His potbelly protrudes beneath it like a cantaloupe. You circle the machine, like a pacing lion in the zoo. He is oblivious, tapping on his phone’s screen, slowly and deliberately, the way older people do.

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JUNE 5, 2020

So you can make proper ads in lockdown: WhatsApp has had a pretty good ‘World War C’ even though its owner Facebook has not. Here’s AlmapBBDO in Brazil showing us that you can conduct a lovely affair – all on your own. At least that what I think it is. Most people thought Mark Zuckerberg.

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All About Advertising Law

JUNE 5, 2020

In a victory for plaintiffs bringing Lanham Act claims to protect their trademarks, the Supreme Court held on April 23, 2020, that a plaintiff is not required to show that the defendant “willfully” infringed its trademark in order to recover the defendant’s ill-gotten profits under the Act. The ruling favors Lanham Act false advertising plaintiffs as well.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

illumin

JUNE 4, 2020

I wanted to address the events of the past week regarding the ongoing protests for George Floyd and the Black Lives Matter movement. As a company, Acuity believes in equality and supports diversity. We stand in solidarity with our employees and communities who are voicing their anguish, anger, and deep frustration with systems that oppress […].

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Gods of Advertising

JUNE 5, 2020

“What’s the difference between a sociopath and a psychopath?” You ask Mia, upon sitting down. “Is this a joke?” she replies. “I was wondering the whole ride up,” you say. “On a lark, I even tried asking Siri. She told me where the nearest bike path was.”. You take off your skullcap tossing it beside you on the couch. Rub your shaved head. This is what a psychopath looks like.

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JUNE 3, 2020

WPP’s Mark Read has made arguably the strongest statement of intent among agency big bosses about George Floyd, promising, among other things, an “Inclusion Council” to help make the organisation more diverse. Read said, in a Linkedin post: “the global Inclusion Council will not be a siloed “HR” initiative but the basis for a set.

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AdPulp

JUNE 5, 2020

Don and former Vice President Joe Biden are locked in a very tight race in Texas, with Trump receiving 44 percent of the potential vote and Biden receiving 43 percent in a general election matchup, according to a Quinnipiac (KWIN-uh-pea-ack) University poll released this week. Another way of stating this is Texans have the chance […]. The post When Texas Turns Blue, The Donnies Will Be Made To Take A Knee appeared first on Adpulp.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

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JUNE 3, 2020

Headhunting firm Grace Blue has set up a free-to-use online platform called Transition, designed to help people from the advertising, media and marketing industries who have lost their jobs during the Covid-19 crisis. Transition launches with job listings from Amazon, Snap Inc, and Headspace — the kind of companies that are thriving during the lockdown.

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JUNE 4, 2020

Mother’s Singapore shop, The Secret Little Agency, has jumped into Animal Crossing (11 million players) with its client, Deliveroo, to make in-game food deliveries. The cheerful drivers wear facemasks and make socially distanced drop-offs, and some players will find a promo code hidden in their virtual delivery, which can be used in real life.

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JUNE 4, 2020

Research firm Forrester is predicting that US agencies will lose 52,000 jobs through 2021, 35,167 in 2020 and 16,758 in 2021 to be precise. Creative agencies will be hit hardest (down 14%) with digital and media agencies down seven per cent. Pretty grim but better than some estimates. The numbers are likely to be similar.

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JUNE 4, 2020

Mobile brand Orange (it still exists in France) is much missed in the UK, absorbed into the great blob of EE. But its 1980s launch was an example of WCRS at its best and later it moved its efforts to cinema deals – ‘Orange Wednesdays.’ New agency Mother was charged with, essentially, sales promotion on.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

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JUNE 3, 2020

The easing of the lockdown doesn’t mean that domestic violence is any less of an issue, as this 10-minute drama by McCann Bristol, created for Refuge, demonstrates. There are social media cutdowns, but if you’ve got the time it’s worth watching Maxine Peake all the way through. Her portrayal of an abused woman whose life.

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JUNE 2, 2020

Everybody was swinging in the mini-skirted ’60s it seems, even charity Oxfam. Here’s an ad for Vintage at Oxfam, which seems to have been an early chain of charity shops. A reminder to today’s charity advertisers to think outside the box maybe.

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JUNE 2, 2020

Former BBDO New York CCO Greg Hahn, laid off by the Omnicom-owned giant in its Covid-19 retrenchment, has bounced back quicky – heading a US outpost of “alternative” Canada agency No Fixed Address (NFA.) Hahn’s enterprise is called Mischief@No Fixed Address. Hahn (above) says: “The agency world is in the need of a stir, and.

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JUNE 1, 2020

Leagas Delaney CEO Fergus Hay is leaving the agency suddenly. A statement from the agency reads as follows: Leagas Delaney announces that after three years Fergus Hay, London CEO, is leaving the agency with immediate effect following a Board-level investigation and due process into allegations of misconduct. The senior leadership team will continue to be.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing