Fuel Lines
MAY 16, 2017
. If your agency’s social media participation isn’t developing new business leads, it’s important to know why. . 70% of marketers report that social media marketing delivers poor or average return on investment. From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in.
More About Advertising
MAY 15, 2017
Joe Alexander is chief creative officer of The Martin Agency in Richmond Virginia. Martin has produced numerous award-winning campaigns for clients including GEICO, Google, Donate Life and The JFK Presidential Library. My Top Tips for Cannes Picking winners every year for Cannes is like picking the winners at the Oscars. By the time the show.
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AdPulp
MAY 13, 2017
Paul Burke, a freelance copywriter and novelist, thinks advertising is no longer funny. He knows what of he speaks, and he knows why. “A client erring on the side of caution is like a pope erring on the side of Catholicism,” he argues in Campaign. In other words, you need to take substantial risks to […]. The post What Are You Laughing At?
Gods of Advertising
MAY 16, 2017
In over ten years of keeping this blog, the last two weeks have been the longest time I’ve gone without writing a post. I am not naïve or prideful enough to think that anyone missed me. But to my loyal readers I offer my apologies. I know how annoying it is to arrive at a bookmark and find stale content. I was working on a freelance project, which deserved and received all my attention.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Fuel Lines
MAY 15, 2017
How to speed up the process of developing inbound leads for ad agency new business. I recently had the pleasure of being interviewed by Jake Jorgovan for this episode of his, Working Without Pants Podcast, sponsored by Outbound Creative. I share in-depth tactics to help agencies with their inbound marketing strategies. A lot of agencies have a hard time seeing new business results from inbound marketing, or success is taking a long time.
More About Advertising
MAY 18, 2017
Conor Brady is chief creative officer of experience design agency Critical Mass. My Top Tips for Cannes The Refugee Nation for Amnesty International by Ogilvy/New York Is there a bigger idea than creating a nation for the Olympics? If ever there was a piece of work to make you jealous, here it is.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MediaFuse
MAY 17, 2017
Every day, more people are using mobile devices for consumer purposes. Programmatic mobile advertising is a method advertisers can use to best target these consumers. It utilizes sophisticated consumer tracking systems to ensure that consumers are seeing the right ads in the right places. To sum it up, the ad decisions are determined by data-fueled, automated computers to ensure that they are specific to the consumer viewing them.
InMobi
MAY 16, 2017
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from MAU Vegas 2017, an event organized by Grow.co where over 1,000 leaders from top mobile brands gathered for two full days of learning and networking at the Hard Rock Hotel & Casino in Las Vegas.
More About Advertising
MAY 15, 2017
McDonald’s has run into a wave of flak for this new ad from Leo Burnett, showing a mother and son recalling a deceased father over a Big Mac. You shouldn’t exploit such events to sell burgers is the criticism and, you have to say, the objectors have a point. But Burnett and McDonald’s do try.
AdPulp
MAY 16, 2017
Problem: There are 500,000 people suffering from hearing loss in the United Arab Emirates. Solution: FP7, a McCann agency in Dubai, came up with an ingenious campaign for HearLife Clinic to help address the public health issue. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in […].
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All About Advertising Law
MAY 19, 2017
A circuit split regarding the SEC’s administrative law judges, an internal CFPB playbook and memo on their examination process, and a recent field hearing on small business lending are at the forefront of the May 18 edition of Venable’s Consumer Financial Services Digest. In this issue, we highlight the circuit split between the Tenth Circuit and the D.C.
More About Advertising
MAY 18, 2017
Want an app with your KFC? Groans are audible already but KFC in South Africa and agency Ogilvy Johannesburg have made one that uses technology to bring families together at mealtimes instead of rending them asunder. With limited edition mobile-enabled KFC buckets so people can unlock one of three “suppertime stories” for the kids. Oppressive.
More About Advertising
MAY 16, 2017
On-site agency specialist Oliver Group has hired Proximity London creative director Rob Kavanagh as ECD on a number of key accounts. Kavanagh will report to Oliver UK’s CCO Brian Cooper (both below, Kavanagh left) with a remit to extend the agency’s integrated and CRM expertise across its roster, which sounds like a direct challenge to.
More About Advertising
MAY 18, 2017
Sam Willard is creative director of The&Partnership’s content agency AllTogetherNow. Prior to ATN he worked at Isobar, AKQA and BETC London. ATN clients include Argos, iD Mobile and Virgin Money.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
MAY 14, 2017
Moms today have good reason to swear. Likewise, kids have every reason to prefer Kraft Mac & Cheese. Maybe that’s why the brand enlisted mother, author and swearing expert, Melissa Mohr, Ph.D., to tell it like it is. The post Get Off Your Monkey Flunking Tablet appeared first on AdPulp.
AdPulp
MAY 18, 2017
I love this long copy ad from the Ogilvy & Mather archive. It’s endowed with more attitude per paragraph than I’ve seen in years. Clearly, this ad is from another time. #OgilvyArchive #TBT David Ogilvy and the Ogilvy culture View full print ad: [link] pic.twitter.com/3YxJTpDRo0 — Ogilvy & Mather (@Ogilvy) May 18, 2017 While dated, […].
More About Advertising
MAY 18, 2017
Ogilvy New York’s ‘The Refugee Nation’ for Amnesty International – whereby a team of refugees was entered for the 2016 Olympics – is one of our pundits’ Top Tips for Cannes, undeniably a big idea. In terms of athletics (although not politics of course) Nike’s quest for someone to run a two-hour marathon is equally.
All About Advertising Law
MAY 18, 2017
On Friday, an unprecedented cyberattack affected a large number of Microsoft Windows-based computers through a type of malware known as ransomware. Although ransomware has been increasingly prevalent over the last few years, this particular version, called “WannaCry,” spread quickly and widely around the world. Many believe that the cyberattack will continue.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MAY 18, 2017
Gavin Lester (left) is chief creative officer at LA agency Zambezi. A UK expat with roots in North London, he has worked on high-profile campaigns regionally, nationally and globally for Autotrader, Coca-Cola, Sprint, Levis, Lexus, Sony, Netflix and Google. His career has spanned 20 years working in London, New York, San Francisco and Los Angeles.
More About Advertising
MAY 18, 2017
I see that Maxus CEO Lindsay Pattison (below) has been appointed GroupM’s first chief transformation officer, leading change across the WPP-owned media buying giant including supporting WPP CEO Sir Martin Sorrell’s cherished “horizontality” philosophy. Well CTO is better than chief horizontal officer. Pattison remains global boss of Maxus.
AdPulp
MAY 18, 2017
Startup founders think big and act fast. BMW and their ad agency, KBS, understand the mindset, and chose to appeal directly to entrepreneurs with BMW Hot Lap Pitch, a high-speed spin on the classic elevator pitch. An elevator ride can be frightening for some, but these brave entrepreneurs pitched their business ideas to VCs from […]. The post Nine Founders Rock BMW’s Hot Seat appeared first on AdPulp.
More About Advertising
MAY 18, 2017
There’s never a dull moment at Publicis Groupe: now the French marcoms giant is embroiled in a row with French shareholder group Gouvernance en Action, its director Fabrice Remon and French magazine L’Obs over the accounting treatment of €130m in cash and €20m in software credits. This is compensation for an IT contract with German.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
MAY 18, 2017
Will WPP’s Sir Martin Sorrell’s next incarnation be as a Hollywood producer? You never know, his GroupM media buying giant has formed Motion Content Group, described as a “new global content investment and rights management company,” to hold its various investments in film and TV. These include Imagine Entertainment (24, Empire), The Weinstein Company (Django.
More About Advertising
MAY 18, 2017
Creative and media agencies happily eat each other’s lunch (well one of them is happy) and Suzuki’s media agency The7Stars seems to be in the creative driving seat at the moment (Suzuki’s creative agency is Red Brick Road). First off 7Stars engineered a string of broadcast sponsor films with Ant & Dec and now, with.
More About Advertising
MAY 17, 2017
Does this ad from Y&R Sydney featuring food delivery service Menulog’s new “brand ambassador” Jeff Goldblum remind you of anything? This, from AMV BBDO for Currys PC World featuring said actor? Wonder whose sofa Jeff will occupy next?
More About Advertising
MAY 17, 2017
Marketing seems to have taken another powder at Coca-Cola as senior VP of strategic marketing Ivan Pollard is leaving, hard on the heels of global CMO Marcos de Quinto who lost his job in March when new Coke CEO James Quincy abolished the posh in a reorganisation. Francisco Crespo became chief growth officer.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MAY 17, 2017
Every so often we berate charity ads for showing the problem not the solution, which you can’t accuse Y&R of in this new poster and social campaign for Oxfam on the subject of extreme poverty. According to Y&R the end to extreme poverty is nigh (with one last shove of course). Y&R’s creative department seems.
More About Advertising
MAY 17, 2017
Unilver’s Axe/Lynx, which seems to be suffering some sort of identity crisis itself, is still fretting about us guys. So it’s launching a campaign #isitokforguys, from 72andSunny Amsterdam, picking up on the numerous Google searches seemingly made by anxious males. It’s certainly not as embarrassing as some recent iterations from the brand(s) but… Isn’t it.
More About Advertising
MAY 16, 2017
Ever-inventive CHI&Partners has ventured into the brewing business with a stake in craft lager pioneer Freedom Brewery and has produced a new campaign featuring a set of limited edition prints of its D&AD Pencil-winning illustrations by Thomas Dathony, ‘A Taste of Freedom.’ The prints will be offered to pubs selling Freedom. Matthew Willson, Managing Director.
More About Advertising
MAY 16, 2017
Mark Howard and Jo Tanner are the creative founding partners of independent UK agency Duke. Howard (left below) began his career at Y&R and then became head of art at HHCL and St Luke’s. He has also directed commercials and formed creative-only agency Us with Tanner. Copywriter Tanner teamed with Howard at the multi-award winning.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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