Fuel Lines
MARCH 16, 2017
Stop selling your services, that’s not what prospects are buying. Agency business development programs are too often sales focused. They’re built around outbound, interruptive sales tactics designed to start engagements with prospective clients. The prospects have little, if any, awareness of the agency or how they’re different from their competitors.
AdPulp
MARCH 17, 2017
Do you get tired of reading about how the ad agency business sucks, and how no one wants to work in advertising any longer due to the long hours, low pay and lack of prestige? Personally, I see many of these sour takes on the industry as little more than ill-informed attempts to fill space. […]. The post Nay Say All Day To Keep Ad People At Bay appeared first on AdPulp.
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More About Advertising
MARCH 16, 2017
Wanna know why there’s a shortage of female creative directors? Well FCB Chicago (enjoying an upturn it has to be noted) put together an all-female creative and account team for this new campaign for AB InBev’s Lime-A-Rita. Showing what women do when left to their own devices apparently. Er, back to the drawing board girls.
All About Advertising Law
MARCH 16, 2017
Perhaps some readers once (or still do!) enjoyed some Natty Light while listening to the Beastie Boys. Some time ago, we blogged about the ongoing Beastie Boys litigation against Monster Energy over copyright and right of publicity issues for a video Monster Energy posted on its website. The next case to watch is Kraft v. Anheuser-Busch, LLC where individual Kayla Kraft sued Anheuser-Busch for copyright infringement, invasion of privacy, and violation of her right of publicity for using her imag
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Advertising to Baby Boomers
MARCH 15, 2017
Actually, everything in this post is old and borrowed. Has wearable tech had its day? By Zoe Kleinman Technology reporter, BBC News This time last year analysts were making multi-billion dollar forecasts for the developers of health trackers and smartwatches … But by November 2016 Smartwatch shipments declined by 51.6% year-on-year … … Jawbone, once a popular fitness tracker brand, confirmed to TechCrunch that it is leaving the consumer market and focusing on healthcare providers … Microsoft has
AdPulp
MARCH 14, 2017
Listicles are ridiculous. Lists, on the other hand, are often helpful and handy. Grocery lists, for example, keep one on task. Twitter lists can also be put to good use. Here’s a new list I made that’s comprised of 30 agency leaders who regularly drop knowledge on Twitter. These 30 members of The Adverati like […]. The post Adverati Only appeared first on AdPulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
MARCH 15, 2017
I have spent much of last week, when International Women’s Day was held, pondering how I can #BeBoldForChange in a time when working for a more inclusive, gender-equal world has never been more important, at home or abroad. Forgive me as this is not the usual blog on legal developments, but since I have this little blog soapbox, I thought I would exercise it just a bit.
Gods of Advertising
MARCH 17, 2017
One of my all-time favorite episodes of the Simpson’s is about St. Patrick’s Day. The whole town of Springfield gets drunk and stupid. More so than usual. Everyone is stumbling, puking and fighting. Even the police. Especially the police. And all of them are wearing that dumbass shade of green. Only when Bart accidentally gets drunk does Springfield’s citizenry show any concern.
AdPulp
MARCH 12, 2017
Ireland’s west coast, also known as the “Wild Atlantic Way” is a romantic tourist destination and a beautiful setting for lifestyle videography of the highest order. Let’s take a look… Ireland is easy on the eyes, that’s for sure. Thanks to the pace of these videos from Fáilte Ireland, the National Tourism Development Authority, the […].
More About Advertising
MARCH 14, 2017
in may ways Mad Men, with its confidence and bravado, makes a refreshing change from the hand-wringing supposed humility of agencies today but what hasn’t changed are the politics of the pitch. A Mad Men theme was Sterling Cooper’s efforts to hang on to the Heinz account which eventually walked, to long-suffering copywriter Peggy Olson’s.
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All About Advertising Law
MARCH 14, 2017
Which foods deserve to be labeled as “healthy?” The FDA considered this question at a public meeting on March 9th. This public meeting was the latest stop on the FDA’s journey to redefine the term “healthy” in food labeling. The journey started almost 2 years ago in March 2015 when KIND received a warning letter from the FDA stating that many of its products labeled “healthy” were misbranded.
More About Advertising
MARCH 16, 2017
Nielsen has produced its computation of creative and media agency billings for Campaign, published alongside Campaign’s diverting “school reports.” The latter can be hilarious with agencies looking resolutely on the bright side with their own self-assessments – marking their own homework – overlooking catastrophic business losses and “losing” half the staff to focus on a.
More About Advertising
MARCH 15, 2017
Here’s Yannick Bolloré talking in a Campaign video about the new Havas – which is merging creative and media – at the launch of his spanking new Havas Village HQ in London’s Kings Cross last week. There appears to be an elephant in the room though: what Havas is doing is restoring full service (here.
More About Advertising
MARCH 17, 2017
Who needs an advertising agency? Revenues rose by 26 per cent to £225m last year at M&C Saatchi group as it capitalised on higher digital spending and direct marketing even as its flagship ad agency – also M&C Saatchi – dropped out of the UK top 20 with a 37 per cent fall in billings.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
MARCH 15, 2017
The&Partnership, m/SIX media and fraud detection specialists Adloox have published a report laying out the steps they believe the ad industry should take to reverse the rising tide of advertising fraud as new figures from Adloox suggest advertisers could be defrauded of $16.4bn in 2017. The ‘What Happens Next: How to Reverse the Rising Tide.
More About Advertising
MARCH 14, 2017
Adobe’s B2B marketing is streets ahead of everyone’s else’s – with a template from Goodby Silverstein in San Francisco – although that noisy ‘Mr Handsome’ thing that pops up on websites that are already irritating enough is super-irritating. Stock pictures are the last refuge of the scoundrel in many ways as they prevent people making.
More About Advertising
MARCH 14, 2017
French supermarket Intermarché won a pile of gongs back in 2014 with its ‘Inglorious fruits and vegetables’ campaign, hymning the role in life of lumpy carrots and the like. It seems to have another hit on its hands with this campaign from agency Romance which could scarcely be more different. As they put it, Intermarché.
More About Advertising
MARCH 14, 2017
The Football Association, forever castigated as a collection of useless men in blazers, is trying to modernise things a little with a new strategy “For All” pushing, yes you’ve guessed it, inclusivity. But agency VCCP, involved in creating the strategy, brings it to life with a number of case histories, most notably this one featuring.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MARCH 17, 2017
In this episode of #MediaSnack Tom and David look into the changes taking place within the agency landscape. First, they discuss the recent news that Havas has merged its media and creative companies into a single P&L and ask if is this a move back to full-service management. Other holding groups have gathered their divisions.
More About Advertising
MARCH 17, 2017
Google’s YouTube is facing a full-on ad crisis as a raft of important advertisers – including the UK government’s Cabinet Office, TfL, the Guardian and L’Oreal – have pulled their ads from the online channel following a further investigation by The Times into YouTube ads unwittingly funding so-called “hate preachers” and the like.
More About Advertising
MARCH 17, 2017
MullenLowe has won the Sloggi account and here’s its debut effort, for Sloggi’s ‘Wow’ factor. Noticed the other day that ECD Richard Denney has now left the agency, part of a mass exodus that’s beginning to look like a pogrom. Will IPA president Tom Knox have a home to go to when he finishes his.
More About Advertising
MARCH 17, 2017
Has April 1 arrived early this year? Just read courtesy of the FT that former Chancellor George Osborne (below) is to be the new editor of the London Evening Standard. Current editor Sarah Sands is going off to be a producer on the BBC’s Today programme. Osborne, who mostly messed up the UK economy in.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
MARCH 16, 2017
Heimat in Germany is famous for its Hornbach D-I-Y ads and here’s another winner called “bereue nichts” which, I think, means no regrets. Well maybe a few. Suspenseful even, which is the blue riband for ads. MAA creative scale: 9 (and maybe that’s a bit mean).
More About Advertising
MARCH 16, 2017
Long-serving Wieden+Kennedy London MD Neil Christie has been promoted to COO of the Portland agency’s network, effectively number two in the organisation to president Dave Luhr, COO until 2013. W+K, founded 35 years ago by Dan Wieden and David Kennedy, remains independent with offices in Portland, New York, London, Amsterdam, Sao Paulo, Delhi, Shanghai and.
More About Advertising
MARCH 16, 2017
UK soft drinks leader Britvic is reviewing its agency roster as part of a plan to “streamline” what it calls agency support services. BBH, one of its three creative agencies alongside Iris and 101 is not repitching. Britvic says it wants to cut down its agencies to two, one handling ‘adult’ drinks, the other ‘kids.
More About Advertising
MARCH 15, 2017
Creative agency BMB has appointed Matt Pam and Simon Hipwell as creative directors (below). The duo will report to CCO Jules Chalkley. Both have held senior creative positions in agencies including BBH, M&C Saatchi and CHI & Partners. Most recently they worked at Fallon on Cadbury. Client work includes Samsung, which is handy as BMB.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MARCH 15, 2017
When Clive Pickering and I returned from South Africa in 1997 we did the rounds in London looking for a full time job. We saw everyone, the book was going down well, but still nothing. Then we went to see Jeremy Craigen at BMP DDB. He asked to keep hold of our book to show.
More About Advertising
MARCH 14, 2017
Channel 4 CEO David Abraham is stepping down to launch his own “media enterprise” in 2018. Abraham (below), a founder of the St Luke’s ad agency, was a left field choice to succeed marketing man Andy Duncan as C4 boss (Duncan went off to join the National Lottery) but was a good choice; bringing back.
More About Advertising
MARCH 13, 2017
Mars Petcare is one of the best advertisers around, making clever use of its two Omnicom agencies BBDO and DDB, in the UK AMV BBDO which has produced this artful new campaign for James Wellbeloved dog food (although it tends to be fancier than just dog food these days). Adam&eve DDB handles US brand Temptations.
More About Advertising
MARCH 13, 2017
Ridley Scott is returning to the Alien franchise he instigated with that scary, scary film; this time it’s Fox’s Alien: Covenant featuring Michael Fassbender as android Walter. Surely the ever-dependable Fassbender doesn’t come hurtling out of someone’s innards? The film’s official partner is AI firm AMD and they’ve created Walter using Ryzen and Radeon processors.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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