Fuel Lines

MARCH 10, 2017

Why is content such a valuable strategy to help agencies drum up new business? I thought I would share a recent interview conducted by content marketer, Andy Baldacci. Andy hosts Hubstaff’s Agency Advantage Podcast where he helps agency owners grow their business. If you’re skeptical of the value of content marketing for your agency or are worried that it will take too long to get results, this is the episode for you.

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MARCH 7, 2017

WPP reported record revenues in 2016 with £14.4bn ($20bn), an increase of 17.6 per cent from the previous year, and a record profit before tax of £2bn ($2.6bn), up 26.7 per cent.

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AdPulp

MARCH 6, 2017

Brand experience is almighty. While prospects experience a brand’s advertising, it’s often more impactful for people to actually experience the brand on a more visceral level. To this end, some prominent retailers are now exploring opportunities new in experiential marketing, brand extensions, and brand partnerships. According to The New York Times, West Elm, a division […].

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Single Grain

MARCH 10, 2017

Today I'm going to be talking about my favorite marketing tools. These are the top 7 that I use on a regular basis and I couldn't live without them. 1) Google Analytics. This is the simplest tool and everyone should know about it, but most people use it wrong and that's what I hate about it. I log in five times a day – and that's on the low end. Ten, fifteen times a day on the high end.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Gods of Advertising

MARCH 6, 2017

Have you noticed news publishers rapidly escalating their reporting of Tweets by anyone and everyone in the public eye? Be it a C-list celebrity or the President of the United States (the same thing by the way) everyone from CNN to your local online paper feverishly love to tell us about Joe Blow’s random Tweets. It’s a new level of scrutiny on a very low type of communication.

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MARCH 9, 2017

Fiat is celebrating the 60th birthday of its iconic Fiat 500 (Cinquino as Fiat calls it) with a 90-second film by surrealist British animator Cyriak for agency Krow. The film debuts at the Geneva Motor Show. There’s a new model out, the Fiat 500-60th Limited Edition. There aren’t many standard cars about that people actually.

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All About Advertising Law

MARCH 10, 2017

Under the Telephone Consumer Protection Act (TCPA), businesses generally may not place an autodialed telemarketing call or a telemarketing call that delivers a pre-recorded message unless the recipient has provided his or her prior express consent to receive such a call. Recently, the Sixth and Ninth Circuits ruled on whether a business may place a telemarketing call or send a telemarketing text message to a prior customer.

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MARCH 10, 2017

WPP CEO Sir Martin Sorrell (below) will receive about £50m this year from the marcoms giant, down from £70m last year. This is because the controversial Leap bonus scheme has fewer shares in it (this is its last year) so his bonus is “just” £40m, despite hitting his targets. The balance comes from salary, pension.

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MARCH 10, 2017

By 2020 an average of 4.3 mobile devices will be owned by every individual. In preparation for this, traditional methods of marketing and advertising have been evolving to include better targeting of cross-device consumers. In the midst of this digital revolution, data is forming the life-blood of marketing and advertising. The early winners in this.

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MARCH 7, 2017

There’s a big new survey released today to coincide with International Women’s Day claiming, yes you’ve guessed it, that UK brands don’t adequately represent/speak to women. The research is from Engine’s Partners Andrews Aldridge. Among the findings are: 1/ 76 per cent of women don’t feel represented in advertising and 86 per cent think brands.

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MARCH 8, 2017

Here come the girls, again – this time the new iteration of Microsoft’s MakeWhatsNext campaign from McCann’s m:united, timed for International Women’s Day. This time what’s on Microsoft’s mind is the small number of women graduating with what it calls STEM degrees (science, technology, engineering and maths) – 16 per cent worldwide but just 6.7.

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AdPulp

MARCH 4, 2017

I am excited to see Elizabeth Moss of Mad Men star in The Handmaid’s Tale, a new production which premieres on Hulu on April 26. The brilliant 1985 novel by Canadian writer Margaret Atwood could not be more timely. The story is set in a dystopia dominated by right-wing religious tyranny and environmental devastation where […]. The post The Handmaid’s Tale: A Hulu Original appeared first on AdPulp.

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MARCH 10, 2017

It’s taken a while (Saatchi’s Zenith was formed in 1988 in what was described as a shed in London’s Paddington) but it looks as though “full service” has finally returned. It has at Yannick Bolloré’s Havas anyway.

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MARCH 9, 2017

SunLife, which offers savings plans and other products to the over 50s, has abandoned long-term spokesman Michael Parkinson (who’s been flogging their savings offers on daytime TV for years) in favour of a big bold brand campaign from Mother. SunLife’s over 50s savings plan is not rated highly by experts – to put it mildly.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

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MARCH 7, 2017

When Agent Provocateur opened its first store in London’s Broadwick Street, Britain was going through something of a renaissance. Britpop ruled the airwaves and Cool Britannia was celebrated on the cover of Vogue. And AP quickly became a brilliant, quintessentially British brand and a true Soho destination. Founded by husband and wife team (now divorced).

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MARCH 7, 2017

The IPA is celebrating its 100th birthday in London tonight at a glittering event (well I’m going) and to mark the occasion has chosen what we might call its British Hall of Fame.

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MARCH 7, 2017

LeoVegas is a Swedish “mobile casino” which claims to have more games and other means of parting you from your money than any other operator. Therefore, according to this new campaign from independent London agency Now, it needs two brand ambassadors, Leo Himself (a lion) and comedian Johnny Vegas (what’s in a name? A big.

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MARCH 6, 2017

Coca-Cola has moved from advertising lots of brands to just one, Coca-Cola, although now it’s using even more agencies than ever to do so. Coke ads have always been polished silliness in essence and this new offering in its ‘Taste the feeling’ campaign – this one from Santo – is no different. It returns to.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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MARCH 6, 2017

TV marketing body Thinkbox has been bigging up 2016 TV revenue figures – £5.28bn, a narrow 0.2 per cent increase over 2016 albeit only just. TV advertising slowed down in the wake of Brexit vote so it’s a pretty creditable performance. TV advertising in the UK has grown every year since 2000 with the exception.

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AdPulp

MARCH 9, 2017

Are you a mansplainer? Prepare to be disrupted. In honor of International Women’s Day, BETC São Paulo has launched the Woman Interupted App to combat gender inequality. In 2014, a study by researchers at George Washington University pointed out that women are significantly more interrupted than men. Last summer, during the first “debate” between Don […].

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MARCH 10, 2017

In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk about discussions around media pitches, the impact of P&G’s Marc Pritchard’s presentation and the wider changes that it is driving. First, Tom was part of a panel that discussed media reviews. Also featured were Kathleen.

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MARCH 10, 2017

AB InBev is launching its best-selling US brand Bud Light in the UK with an out of home and digital campaign from agency Wieden+Kennedy, breaking next week. W+K handles the ever-controversial brand in the US. Why controversial? Some say it’s not a real beer, others just hate the un-beer-like packaging, others the taste. But it.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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MARCH 10, 2017

When did you last seen an original car ad? Well Droga5 London has produced one, for Seat’s Leon Cupra 300HP which shares 60 per cent of its technology with its prize-winning racing big brother (which you can also buy if you want). Unlike big brother though, confined to drive around the same monotonous racetrack every.

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MARCH 9, 2017

A new YSL fashion campaign in France to mark Paris Fashion Week has caused a worlwide storm by showing rather underweight models showing their knickers. It is the week of International Women’s Day after all – tsk, tsk. The ads are by Dutch duo Inez and Vinoodh. Actually they are a bit much. But an.

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MARCH 9, 2017

Grey has hired former BBH deputy ECD Caroline Pay to join Vicky Maguire in the newly-created roles of joint CCO, London’s first such all-female team at the top of a big agency. Grey creative was headed by Nils Leonard who’s believed to be starting his own new agency when contracts allow. The two worked together.

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MARCH 8, 2017

It’s the IPA’s 100th birthday this week (which you may have noticed here – they should be paying us for this) so we’re digging out a few ads that, if not actually forgotten, are worth remembering. Back in the day Alan Parker (below with producer Alan Marshall) toiled in creative department at CDP and, at.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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MARCH 8, 2017

Anomaly is finally motoring in the UK (it’s Ad Age’s current Agency of the Year in the US too) and now it’s landed £8m bank of Scotland to add to a string of new business wins including Diageo, Virgin Trains and Cancer Research UK. Bank of Scotland is owned by Lloyds Banking Group (it was.

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MARCH 7, 2017

One of the more interesting UK pitches grinding through the gears is KFC which has been at BBH for 15 years. BBH is repitching. Up against it are Wieden+Kennedy, which handles KFC in the US, which is apparently pleased by Wieden’s efforts which feature a seemingly never-ending stream of different Colonel Sanders, and FCB inferno.

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MARCH 6, 2017

The UK agency trade body the IPA is celebrating 100 years of existence this week so it seems fair enough to celebrate some of British adland’s finer works. We all know the usual suspects of course – Cadbury’s Smash (although the brand flopped), Heineken, Benson & Hedges, Charles Saatchi’s pregnant man for the Health Education.

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MARCH 6, 2017

Smoke & Mirrors, the post-production and effects company owned by Williams Lea Tag, is launching in Amsterdam, its seventh office across the world. Smoke & Mirrors already operates in London, New York, Bangkok, Chennai, Shanghai and Sao Paulo with further international expansion planned for 2017. The studio will be led by executive producer David Michaels.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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