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When it comes to negotiating contracts and service agreements, agencies are terribly naive, like lambs led to the slaughter. . My friend, Peter Levitan, ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus). Peter has written the most complete ‘how-to-book’ on ad agency pitches I’ve ever read, “The Levitan Pitch.
The high degree of craft demonstrated by the Coen Brothers is obvious in this new “film” for Mercedes AMG. The casting, wardrobe, acting, editing: it’s all first rate. Seeing Fonda at the end is wonderful – the cocky peace sign he flashes. Yet, everyone in the commercial shines, transcending the biker stereotype. You’ve got to love the two brutes getting stuck in the silver chains adorning their leathers.
Adam&eveDDB is making its Super Bowl debut this year – for Mars’ Skittles – and, as with most advertisers, the ad’s been launch before the game. It’s more than timely for A&E (which also handles Mars’ Temptations cat treats in the US – as the Omnicom-owned agency agency is in the process of opening a.
2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. Globally, eMarketer predicts mobile will account for 71% of all digital spend (and 32% of all media) by 2020.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In this topsy-turvy world where upheavals unnerve us after every 5-minute news cycle, it’s comforting to know that there are some things that will always remain the same. Forget the millennials, online travel could be missing the boom time Young, slick, mobile-savvy millennials, if many headlines are to be believed, are the customer segment that many travel startups first target… As it was, almost a dozen years ago… 14 November 2005 My Favorite Cyber-Myth …Hitwise found that visitors to the top
The Canadian Centre for Child Protection has released Project Arachnid, a groundbreaking tool that detects and helps remove images of child sexual abuse on the Internet. The centre, which operates in partnership with police forces across Canada, recently posed questions to 128 adults who had been sexually exploited as children and whose abuse had been […].
Droga5 in London is reported to have won the global Danone brand yogurt business, beating a stellar line-up of adam&eveDDB, Danone’s French agency BETC Paris and Mother. The latter three were the front runners in our Agency of the Year contest last year – Mother won. Droga5 most definitely wasn’t as it has has stuttered.
Droga5 in London is reported to have won the global Danone brand yogurt business, beating a stellar line-up of adam&eveDDB, Danone’s French agency BETC Paris and Mother. The latter three were the front runners in our Agency of the Year contest last year – Mother won. Droga5 most definitely wasn’t as it has has stuttered.
Real-time creative is a technology that automatically targets display ad creative based on user’s geographic location, time of day, weather, first-party data, third-party data and multivariate testing in order to algorithmically optimize and serve personalized ads. The post Real-Time Creative (RTC) appeared first on Adacado.
Advertisers and marketers of consumer financial services have been asking, “What’s next?” As the CFPB works its way through court challenges, and an evolving legal and political landscape unfolds , companies have been waiting for signs from the CFPB, Congress, and the President of what to expect in 2017. Members of Venable’s Consumer Financial Services Practice recently presented “ Consumer Financial Services 2017 Outlook: Post-Inauguration Day Insights ,” a V
What do you do when you’re in the bag on Superbowl Sunday? You dial in an Uber ride, or call a cab. But how do you know if you’re drunk enough to not drive? Breathe into the bag! Created for PepsiCo’s snack brand by Goodby Silverstein & Partners, these limited-edition bags contain a sensor connected […]. The post Breathe Into the Bag on Super Bowl Sunday appeared first on AdPulp.
Speaking at the Advertising Association’s LEAP Summit new culture secretary Karen Bradley says the Government is still looking hard at banning gambling ads on TV before the so-called 9pm ‘watershed,’ when you can air controversial stuff as the kids are supposed to be in bed. Or, more likely, watching the telly on their mobiles. Anyway.
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Today sees the UK Advertising Association’s LEAD ‘Summit” and the big topic on the agenda is Brexit. Here’s The&Partnership’s Johnny discussing the issue with Sky’s Ian King (don’t think Johnny’s on the AA’s panel) but he has some interesting things to say about the UK’s ad exports to Europe (£4bn worth it seems) and, by.
Are clients taking the mickey in creative pitches these days? I only ask because lots of others, mainly in creative agencies, are wondering too. Pitches are coming thick and fast and they’re getting more expensive for the agencies in question. £100,000 seems to be the norm to cover finished creative work, even films. Yet in.
It’s official then, adam&eveDDB is indeed going to be a new international offering within Omnicom following the earn-out by partners James Murphy, Ben Priest and David Golding. The agency has used the award of Ad Age’s International Agency of the Year gong to announce as much although it’s long been the worst kept ‘secret’ in.
Brett Favre isn’t the player he once was. Time is a wicked messenger. Has Favre become a foreign agent in order to restore his arm to its previous state of grace? People do weird things to remain vital. What’s your theory? Buffalo Wild Wings asks that you #HitTheButton and fit the advertising pieces together in […]. The post What the Favre Is Going On?
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies ensure they can truly track their media efforts, efficiency and effectiveness. Accountability is they argue the third pillar of the 2017 change agenda that could push media up the corporate ladder, improve its reputation and.
Mondelez’ Milka seems to have found its way from Wieden+Kennedy Amsterdam to Paris hot shop Buzzman. Earlier today we had some great TV advertising from the great age of TV advertising, courtesy of the late John Webster. This, surely, has some of the qualities John might recognise. Among other things, John recognised the power of.
Arthur Sadoun, boss of Publicis Communications which runs Publicis Groupe’s creative agencies and PR operations, has been confirmed as outgoing boss Maurice Levy’s successor as CEO of the French marcoms empire. He takes over officially in June.
We noted yesterday the incidence of creative account reviews, their increased expense and that many of them didn’t actually seem to lead to much advertising. We’ll they’re at it again: Center Parcs is reviewing its business out of Brothers and Sisters (B&S is repitching) following its purchase 18 months ago by Canadian oufit Brookfield Asset.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Saatchi & Saatchi has bounced back from its loss of the Toyota Europe account to The&Partnership by raiding WPP-owned J. Walter Thompson for HSBC’s $400m global ad account. Saatchi was already on the bank’s roster, handling various asset management brands.
Molson Coors’ Carling has picked Havas to handle its UK account for Carling, once the top selling beer in the UK. Carling is the new sponsor of the UK Premier league, taking over from Barclays. Havas beat Brothers and Sisters, FCB Inferno and Saatchi in the pitch, pretty decent competition. Incumbent Creature was knocked out.
Advertisers and marketers of consumer financial services have been asking, “What’s next?” As the CFPB works its way through court challenges, and an evolving legal and political landscape unfolds , companies have been waiting for signs from the CFPB, Congress, and the President of what to expect in 2017. Members of Venable’s Consumer Financial Services Practice recently presented “ Consumer Financial Services 2017 Outlook: Post-Inauguration Day Insights ,” a V
Here’s trusty Clive Owen (the ‘driver” in BMW’s short films) turning up in yet another long ad/short film, this time for Campari courtesy of JWT Milan. Does Clive make proper films any more? Suppose there’s less time on set doing these and the money’s probably better. Anyway this round he’s a barman able to foretell.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Mondelez-owned Philadelphia is going on another of its periodic holidays from J. Walter Thompson, choosing Karmarama as its new European agency in a pitch also involving JWT, Anomaly and Havas. Philadelphia moved to BBH in 2013 for just a year and then took the business in-house before re-appointing JWT in 2015. Philadelphia marketing manager Zoe.
As most of you know, when the FTC votes to issue a complaint, the agency can proceed in federal court or through the administrative law process (there are pros and cons to both, but that’s for another day). When the FTC proceeds through the administrative law process (Part 3), staff prosecutes the case in front of an Administrative Law Judge (known affectionately as the ALJ), who at the conclusion of the hearing issues findings of fact and findings of law.
Jon Hamm is a commanding figure in front of the camera. His character “Don Draper” could sell ice to Eskimos. As an actor playing an insurance pitchman, he’s not bad either. There’s drama in his delivery, and that’s what top tier clients pay out the large dinero for—some sizzle to help them stand out in […]. The post From Mad Man To Pitch Man appeared first on AdPulp.
As most of you know, when the FTC votes to issue a complaint, the agency can proceed in federal court or through the administrative law process (there are pros and cons to both, but that’s for another day). When the FTC proceeds through the administrative law process (Part 3), staff prosecutes the case in front of an Administrative Law Judge (known affectionately as the ALJ), who at the conclusion of the hearing issues findings of fact and findings of law.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
I see that Anomaly has been voted Ad Age’s Agency the Year in an ‘A List’ that includes some newbies (for us anyway) as well as better known names including McCann, Wieden+Kennedy, R/GA and BBDO. Anomaly, co-founded in 2004 by Carl Johnson of Simons Palmer Clemmow Denton and Johnson fame (think I’ve got that right.
Toyota-owned Lexus doesn’t do sexy – or does it? New company boss Akio Toyoda wants to make the solid but staid Japanese car brand more “exciting” so it’s launching the undeniably sexy-looking LC range, including a hybrid version, with a global campaign by Los Angeles agency Team One. The dancer is one Lil Bud. But.
The digitisation of London creative agencies continues apace with Lucas Peon (below), one-time CCO at WPP digital network Possible, replacing nine-year Veteran Russell Ramsay as ECD of J. Walter Thompson. Peon joined JWT as digital creative director last year. Ramsay, who previously spent 17 years at BBH, says he’s planning to pursue “other challenges.” Newly.
We’ve all been reminded recently of the hazards that can attend skiing but the slopes will now be busier than ever regardless. So here’s a neat product demo for sportswear outfit Decathlon from French agency Rosapark. Why didn’t someone think of this before – for any kind of helmet? MAA creative scale: 7. This is.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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