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JANUARY 20, 2017
Adam&eveDDB has been appointed to handle Great Western Railway, the new (old) name for First Group-owned GWR which operates services in the South and South West of England, after a pitch. Great Western Railway goes all the way back to 1833 (its first trains didn’t run until 1838 – nothing much changes on the railways).
Gods of Advertising
JANUARY 18, 2017
Gorgeous yet ugly. The poster says it all. After almost 150 years, the fabled Ringling Brothers Circus is finally shutting down. I say “finally” because for the life of me I don’t know what took so damn long. This creepy institution was antiquated when I was a boy, before distractions like the Internet and smart phones and social media. I loathed the circus back then, preferring to stay home listening to my Rush albums or watching reruns of the Brady Bunch on the Zenith in our living room.
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All About Advertising Law
JANUARY 19, 2017
For those of you not living or working in or near Washington DC, the moving trucks have arrived at the White House, the porta potties, security barriers and bleachers are in place. The transfer of power is about to take place. And we have one more item on our wish list for the new FTC. The FTC creates educational materials that are second to none (and if you’ve ever tried to read an IRS Tax Publication you know what we are talking about.
AdPulp
JANUARY 17, 2017
Everything is political, including which beer you choose to drink at home and at the bar. With Donald Trump in the White House, this is truer than ever. That’s why it makes sense for Corona to take a stand on The Wall. Did you know that Constellation, the largest imported beer company in the U.S., […]. The post Corona Will Not Be Served In The White House appeared first on AdPulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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JANUARY 18, 2017
Over the (mostly) AMV years Sainsbury’s advertising has been noted for its measured, even stately mien. This was invented by the late David Abbott, who also wrote most of the ads in the early days. Sainsbury’s stood for middle class values to which millions of customers aspired. Some things have changed a bit over the.
Gods of Advertising
JANUARY 16, 2017
When I was in college, I took a course on rhetoric and debate in 20th century America. In it, we looked at numerous famous speeches made by famous people: Lincoln, Jefferson, King, etc. Learning from great persuaders how to fashion a rational and emotional argument would later become useful as a copywriter and presenter. During that semester, no document we studied was more powerful than Martin Luther King’s Letter From a Birmingham Jail.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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JANUARY 19, 2017
Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International. There were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014 In Q4 there were 238 marcoms deals worldwide, a slight decrease from the 279 in Q3 but still showing a.
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JANUARY 17, 2017
Google UK has released its 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers. The ranking is determined by number of views and percentage of organic views versus paid views. Key trends include: *Watch time: The top 10 YouTube ads in the UK drove over 200 years of watch time in.
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JANUARY 16, 2017
I see that the staff of WPP media agency Mindshare have been fitted with NeuroSky biosensors to monitor their brainwaves (not those brainwaves) and emotions as they toil selflessly in the identical causes of producing results for their clients and WPP’s bottom line (Sunday Times report this weekend). They also help you to sit up.
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JANUARY 20, 2017
The&Partnership’s Johnny Hornby is a great snapper-up of unconsidered trifles (he rescued Jonathan Stead’s Rapier some years ago)) and now he’s snapped up M2M’s former CEO Alistair MacCallum as the new CEO of T&P’s WPP-backed media agency m/SIX. Jess Burley remains global CEO of m/SIX (both below). Omnicom-owned M2M closed last year following a string.
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JANUARY 20, 2017
On this week’s #MediaSnack Tom and David continue the ID Comms 2017 theme of change, this time addressing the impact on media agencies. As with last week’s edition they seek to address the concerns of people in the business by answering some questions from different perspectives: A network agency CEO, a Media Planner and a.
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JANUARY 20, 2017
Here’s a video, courtesy of The Drum, from the CES show in Las Vegas. As well as the no doubt interesting exhibits it seems awash with agency types trying to bend a client’s ear. I see that WPP’s Xaxis is one of the video’s sponsors and a number of GroupM types are featured. Anyway this.
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JANUARY 19, 2017
Indie London agency Krow bravely took on Jeremy Corbyn’s Labour Party as a client recently and here’s its first effort, hymning the glorious National Health Service and its better prospects under Corbyn/Labour than the Tory’s Jeremy Hunt (or should that be.). I think it was former Tory chancellor Nigel Lawson who described the NHS as.
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JANUARY 19, 2017
It looks as though London indie agency Lucky Generals is, indeed, plotting something with Omnicom’s TBWA but, according to Campaign, it’s likely to be a challenger network along the lines of TBWA’s 180, which has outposts in Amsterdam and Los Angeles. On the face of it looks as though the Generals (below) are rushing their.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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JANUARY 19, 2017
Brexit? What Brexit? The latest IPA Bellwether report into marketers’ spending plans (300 of them) in Q4 2016 shows that 12.9 per cent actually increased budgets despite widespread fears/predictions that the vote to leave the EU and, in all likelihood the Single Market, would derail British business and advertising and marketing with it. Compounding this.
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JANUARY 19, 2017
New Y&R boss David Patton has made his first big move, changing the name of the London agency from RKCR/Y&R to Y&R. Unless you’re a student of the wonderful world of agency nomenclature you may think: so what? But Patton, who now runs Y&R outside the US having moved from fellow WPP agency Grey, is.
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JANUARY 19, 2017
Johnny Hornby’s The&Partnership is adding yet another string to its bow, this time a “brand experience” agency called Muster. WPP-backed T&P has teamed up with Tom Rutter and Alec Braun (below with Hornby, left), formerly of Engine experiential agency Slice. Braun, who will be creative director of the new shop, says Muster will “redefine the.
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JANUARY 18, 2017
Anyone watching Manchester United playing Liverpool on Sunday would have clocked £80m trophy signing Paul Pogba (the world’s most expensive player) playing like a dud note. At defensive corners, despite being a towering six foot something, he seemed to spend more time admiring his new hairstyle (the sixth in as many weeks it seems) than.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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JANUARY 17, 2017
Sainsbury’s marketing director Sarah Warby (left) is leaving the grocer after five years, days before new agency Wieden+Kennedy’s first work is due to break. She’s being replaced, it seems, by a gaggle of people including director of marketing, planning & propositions Mark Given (what, all three?). Warby says she’s been working with CEO Mike Coupe.
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JANUARY 17, 2017
Messaging service Snapchat, limbering up for an IPO this year that could value it at $25bn, is a potential rival to Facebook according to WPP CEO Sir Martin Sorrell. Speaking at Davos Sorrell said that WPP clients spent $90m with Snapchat in 2016, up from earlier estimates of $30m. It spent $5bn with Google and.
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JANUARY 17, 2017
The BBC is trying to boosts its in-house creative output, most recently by hiring a couple of creative refugees from adam&eveDDB. One of its biggest sporting events is Six Nations rugby, starting on February 4. Come on Australia, sorry England… Here’s the launch film all about rugby. Oh but it isn’t, it’s about rugby fans.
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JANUARY 16, 2017
You may have noticed a lack of yer actual ads in these pages in January. The reason being there haven’t been any really good ones, as far as we can see. So here’s the highest-scoring ad on YouTube from December, ‘Best Day Of My Life,’ from JWT London for Shell’s #makethefuture campaign showing all the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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JANUARY 16, 2017
Santander is claiming the first use of user-generated content by a big UK bank in its new campaign from WCRS/Engine. Brand ambassadors Jenson Button and Jessica Ennis-Hill make fleeting appearances although Rory has been left on the golf course to practice his putting. The theme is ‘prosperity’ in its multifarious guises. Santander CMO Keith Moor.
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JANUARY 16, 2017
Independent London agency Lucky Generals is talking to Omnicom about selling a stake in the agency. The agency announced last year it was trying to build a marcoms group with the first investment sports marketing agency Dark Horses). Co-founder Helen Calcraft says:”We have been fortunate enough to have been contacted by a number of potential.
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JANUARY 18, 2017
Here’s YouTube’s list of the top-scoring European ads of 2016. We ran the British top scorers yesterday – here. European Ads Leaderboard 1. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More 2. John Lewis Christmas Advert 2016 – #BusterTheBoxer 3. Sainsbury’s Christmas advert 2016 -The Greatest Gift 4.
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JANUARY 20, 2017
It’s no lie that 2016 was a tough year for all involved. It threw us some real curveballs many in our industry did not see Brexit or the Trump presidency coming and the effects of these decisions are yet to properly hit, or be felt, by our business and clients. Positive or negative.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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JANUARY 17, 2017
Won’t be able to make it to Davos this year (but give my regards to Gretel). You can bet that everyone there will be fretting about Trump and Putin in that order, including our own dear Sir Martin Sorrell of course. Here’s an insight into what really happens in Trump Tower, with maybe a few.
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