Gods of Advertising
SEPTEMBER 26, 2016
Much to admire in Apple’s new TVC for their latest iPhone 7. The plot is simple as all good commercials are. Despite a hellacious storm brewing, a serious bicyclist suits up to ride, including on his bike the water resistant iPhone, shown depicting his route with mapping technology. That’s essentially it. Yet, the details are what make this 30-second film spectacular.
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SEPTEMBER 29, 2016
Poor Sam Allardyce, he was only trying to wrangle an extra £400,000 as a “keynote speaker” (well they’re valuable – aren’t they?) on top of his modest stipend of £3m as England manager. What’s a chap supposed to live on?
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InMobi
SEPTEMBER 29, 2016
InMobi in partnership with Mindshare and Unilever was recognized at the MMA Indonesia Smarties for its work across Location Targeting, Innovation, and Product & Services Launch categories. Here’s a sneak peek into the winning campaigns: Rexona Streetview Gold Award for Location-Based Campaign Gold Award for Innovation Rexona, Unilever's top deodorant brand was launching a new and improved product, Rexona Antibacterial Defense in Jakarta, Indonesia.
All About Advertising Law
SEPTEMBER 29, 2016
Caribbean Cruise Line Settlement. A Telephone Consumer Protection Act (“TCPA”) class action litigation, Birchmeier et al. v. Caribbean Cruise Line Inc. et al., No. 1:12-cv-04069 (N.D. Ill.), has been winding its way through the court system for four years and finally settled this month. Caribbean Cruise Line and its co-defendants, who were sued for violating the TCPA by allegedly robocalling millions of individuals with offers for free cruise trips, will now pay between $56 million and $76 mill
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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SEPTEMBER 27, 2016
Business Insider has produced its annual list of the 30 most creative people in advertising (or whatever we call it these days). Actually it should be the 30 most most creative on either side of the pond as they’re all US or GB. Reason, perhaps, being that it’s based on nominations (you can nominate yourself.
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SEPTEMBER 26, 2016
One Louise Delage has been captivating much of France on Instagram with thousand following the chic Parisian and her party-loving lifestyle. But now charity Addict Aide and agency BETC Paris have revealed there’s a dark side to all that drink-fuelled partying. She’s an alcoholic, although you have to admit she looks rather well on it.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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SEPTEMBER 30, 2016
Lots of interesting campaigns around at the moment – or about to break. Anomaly won the Freeview TV platform from Leo Burnett late last year and is about to uncork a campaign with a suitably Anomalous twist. In partnership with DBLG, described as a “design-led creative agency” that seems to specialise in idents, it plans.
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SEPTEMBER 29, 2016
Omnicom media agency M2M recently lost founding client Estée Lauder to sister agency Manning Gottlieb OMD (OMD is Omnicom’s biggest media agency in the UK ahead of PHD) and now, maybe, we can see the reason behind this odd move. M2M is closing in the UK as OMG (Omnicom Media Group – all highly confusing.
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SEPTEMBER 29, 2016
Will there still be an Argos as we know it in a year’s time? One agency hoping there will be is CHI which handles the hitherto big-spending hybrid retailer, now owned by Sainsbury’s. Interestingly, while Sainsbury’s sales by value are dropping (even though it says it sold more stuff) Argos had a good summer with.
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SEPTEMBER 25, 2016
On this week’s #MediaSnack, Tom and David highlight the rather sad news that the media transparency concerns are not going away anytime soon. Stories have been emerging this week from Japan where Dentsu, the dominant advertising services group, has admitted that its digital media buying operation has overcharged some clients, with potentially more than 600.
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SEPTEMBER 30, 2016
On this week’s #MediaSnack, Tom and David highlight the many reasons to be cheerful about media. They discuss the year so far – including the ANA report and the over-charging scandal in Japan – and the impact these events are having on client attitudes to media. Tom and David welcome the more strategic approach that.
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SEPTEMBER 29, 2016
The march of Oliver Group continues apace with a deal to set up an in-house ‘content’ agency, U-Studio, for Unilver as the FMCG giant seeks to create more ‘seek out’ content as opposed to the stuff that interrupts, namely ads. There also appears to be an entity called U-Entertainment. Both units are seeking senior managers.
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SEPTEMBER 28, 2016
MullenLowe’s Mediahub has struck a significant blow on behalf of creative agencies trying to win back media duties by winning Western Union’s global media account against Dentsu Aegis’ Vizeum and Publicis Groupe’s Zenith. Western Union is reported to be worth £250m globally. The win is also important for MullenLowe in London which has seen a.
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SEPTEMBER 26, 2016
Here’s the long form version of the new David Beckham and Kevin Hart film for H&M Essentials. They’re off to Las Vegas to try to sell Beckham the Musical, starring the talent-free Hart it seems. It’s the nearest Dave will probably come to acting and he makes a pretty good fist of it. But what’s.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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SEPTEMBER 26, 2016
She may not fancy the soubriquet very much but she is. Saatchi & Saatchi’s esteemed global CCO Kate Stanners (below) is now its new ‘chairwoman’ too, replacing the defenestrated Kevin Roberts, part of a veritable smorgasbord of new titles at Arthur Sadoun’s Publicis Communications. Former chairman Roberts had to resign when the said that some.
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SEPTEMBER 30, 2016
The big winners at the Clio Awards in New York (they’re all here) were: *Branded Content: FRED & FARID, Remy Cointreau/Louis XIII, “#Notcomingsoon” (France) *Branded Entertainment: Leo Burnett Chicago, Art Institute of Chicago, “Van Gogh BnB” (U.S.) *Digital/Mobile: McCann New York, Lockheed Martin, “The Field Trip to Mars” (U.S.) *Direct: INGO, Swedish Tourist Association, “The.
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SEPTEMBER 30, 2016
The Co-op reappointed Leo Burnett to its account following a pitch and here’s the first new campaign, plugging fairtrade products but without lots of shots of gloomy-looking South American farmers. In fact it’s perkier all round than the agency’s previous work. MAA creative scale: 7. Might raise the odd eyebrow at Wieden+Kennedy, now charged with.
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SEPTEMBER 29, 2016
There’s a big debate going on in Marketing Land about the need for content to fill all those proliferating online channels and also who’s the best partner to supply it (see Oliver/Unilever story today). There’s something of a duel going on between rapid fire production-based agencies and rather more stately conventional agencies. So it’s interesting.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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SEPTEMBER 28, 2016
The venerable Beano comic, published by DC Thomson up in Dundee, is going digital with a Beano.com online offering. Never fear, Dennis the Menace and Gnasher are still available in print. Red Brick Road (it seems to have dropped the definite article, as we do these days) has produced an appropriately lively launch campaign, seeming.
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SEPTEMBER 27, 2016
Piecing together the details of Omnicom’s new DDB-based creative agency for McDonald’s is a diverting entertainment and some clues have emerged from an Adweek panel in New York. McDonald’s CMO Deborah Wahl (below right with DDB’s Wendy Clark) said the company had decided to review out of 35-year incumbent Leo Burnett because “the world is.
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SEPTEMBER 27, 2016
There’ve been some very good ads this month – which we’ll round up in due course – but an awful lot of tosh too. Here’s Nat West (part of stricken RBS) telling us, courtesy of M&C Saatchi, that “We are what we do.” Now there’s a thing. But WTF do they do? It’s nicely put.
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SEPTEMBER 30, 2016
Desperados is a tequila-flavoured beer from Heineken (each to their own.) and it’s running an ‘Unleash your inner tequila’ campaign. The latest instalment takes music festivals to new heights by creating what it calls the first zero gravity festival in the skies above Las Vegas and the Nevada desert with neuroscientist Daniel Levitin and DJ.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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SEPTEMBER 28, 2016
Britain’s D&AD has given its first batch of Impact Awards at Advertising Week in New York. The awards are given to companies who benefit society as well as themselves. 87 Impact pencils in shades from wood to black were awarded with the top prizes – black pencils – going to Intermarché and agency Marcel for.
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SEPTEMBER 26, 2016
Does my bum look big in this? What a question – “it ain’t about what’s behind me,” at least if you’re wearing Wrangler Bespoke Jeans. Wrangler says its “trying to change the conversation” about women and their features with a new campaign #MoreThanABum, featuring musician Kimbra creating a new song incorporating various women’s rendition of.
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SEPTEMBER 28, 2016
Apple Music has won the bidding war to make a stand-alone series of Carpool Karaoke, the wildly popular segment of James Corden’s Late Late Show in the US, although Corden won’t be in it. But he’s in just about everything else, most recently Karmarama’s debut campaign for Confused.com. He also carpool karaoke’d for McDonald’s at.
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SEPTEMBER 28, 2016
Departures from BBH have become the norm recently and there are two notable new ones – but this time at BBH New York. North America CEO Pat Lafferty (left) and New York CCO Ari Weiss are both leaving the agency, according to an internal memo obtained by Ad Age. The memo, sent to staff by.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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SEPTEMBER 26, 2016
Flight search and travel deals website Cheapflights, has appointed McCann London as “lead content agency” to accelerate its international growth. McCann has already worked with Cheapflights’ sister brand momondo (both part of Momondo Group) on a series of interactive campaigns including ‘ClickTwo Travel’ and ‘Friend Compass.’ McCann’s first task is Canada where a new campaign.
InMobi
SEPTEMBER 28, 2016
This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. Be it banners or video campaigns, the ability to cherry pick which impressions matter and bid on them has empowered the advertiser ecosystem, delivering better results and greater efficiency.
InMobi
SEPTEMBER 27, 2016
This post first appeared in Modern Marketing Exchange Sports has always evoked passion amongst fans. Whether it’s baseball, tennis or soccer – watching a live sports game brings with it an unparalleled experience, intensified only by the presence of smartphones. There’s no doubt that mobile devices have changed the way we consume sports, and brands have an opportunity to leverage each event to connect and engage with their consumers.
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SEPTEMBER 26, 2016
Much moaning and groaning in the British weekend press about the failure of the Remain campaign in the Brexit vote to allow its agencies to hanmmer Farage, Johnson, Gove and co and, maybe, swing the vote their way. It’s gloves off time in the US presidential election though for Democrat Hillary Clinton, asking voters if.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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