AdPulp
JUNE 11, 2016
If you work in marketing and you need to sharpen your cognitive skills, this new podcast is for you: The Ad Contrarian Show. Bob Hoffman (the Ad Contrarian) and Sharon Krinsky (the former president and chief creative officer of Hoffman/Lewis) are speaking into the mic. Depending on how entrenched your POV is about “the business,” […].
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JUNE 17, 2016
We’ve had lots of Top Tips For Cannes, interesting, we hope, even if you’re not into awards or Cannes. Three campaigns in particular have popped up regularly: ‘McWhopper’ from Burger King, REI’s ‘Opt Outside’ from the US retailer and Harvey Nichols’ ‘Shoplifters.’ If ‘Shoplifters’ wins big it will be a remarkable triumph for the upscale.
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All About Advertising Law
JUNE 15, 2016
No, that headline wasn’t a typo. The Federal Trade Commission (FTC), or more accurately the Department of Justice (DOJ) acting on behalf of the FTC, recently won a jury verdict in a case challenging a variety of telemarketing activity by three Utah-based firms and their owner. The jury found that the defendants made more than 117 million calls violating different provisions of the Telemarketing Sales Rule (TSR).
Advertising to Baby Boomers
JUNE 13, 2016
Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … Marketing Author and Global Wayfarer Brent Green won’t be lonely. Boomers Will Dominate Travel for 20 Years … We’re inquisitive about the ages of voters, not of the presumptive candidates. Which demo might decide the outcome?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
JUNE 11, 2016
The Interactive Advertising Bureau (IAB) today announced that U.S. internet ad revenues have set a new first quarter high at $15.9 billion in Q1 2016, outpacing last year’s Q1 record-setting $13.2 billion. T he 21 percent year-over-year jump represents the sharpest spike in four years when compared to other first quarter earnings. “These landmark revenues […].
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JUNE 16, 2016
General Motors now has two bespoke agencies in the US: Publicis Groupe’s Leo Burnett and DigitasLBi are merging in Detroit to form new unit Engage M-1 (named after a Detroit highway it seems). The two agencies work on General Motors’ Buick and GMC (trucks and crossovers) brands.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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JUNE 14, 2016
‘F**k’ in ads still has the capacity to shock, especially in a campaign about the European referendum. But it’s here in lights in a new twist in the increasingly fractious campaign, ‘Don’t Let Others F**k With Your Future,’ a collaboration, it seems, between agency adam&eveDDB and certain “high profile individuals.” Who seem to be keeping.
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JUNE 13, 2016
Microsoft has bought LinkedIn, the business social network, for a whopping $26.2bn, about half as much again as any one else thought it was worth. LinkedIn is a jolly useful product in terms of information about individuals – although, in the UK, seemingly populated by CEOs and MDs without a company to their name, who.
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JUNE 13, 2016
PHD, for ages the second brand in Omnicom’s media empire to OMD, is beginning to rival its big brother with some important global wins: it’s now added £2bn Volkswagen planning and buying to Unilever’s global communications planning business that it retained last November. The business moves from WPP’s Mediacom which has held it for nearly.
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JUNE 15, 2016
Brian Coopper is chief creative officer of Oliver Group UK. He has held executive creative director posts at Dare, Ogilvy and Wieden+Kennedy, working on Nokia. He led Apple’s iAd business in Europe and is one of the few creatives to take charge in both traditional and digital agencies. He began his career as a copywriter.
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More About Advertising
JUNE 14, 2016
Leo Burnett has produced its annual Cannes Predictions, claiming a track record of 84 per cent for them. So you don’t need to go! The work was selected by Leo Burnett global CCO Mark Tutssel and is on the agency website. Here’s what Tutssel (left) says: This collection represents the year’s most imaginative and innovative.
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JUNE 14, 2016
Two facts: people love cats nearly as much as kittens online. Most British supermarkets have been serving up un-engaging rubbish for years in their expensive ad campaigns. Which might be one reason why their CEOs don’t seem to last very long these days. So why didn’t they think of cats? Germany’s Jung von Matt did.
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JUNE 13, 2016
On Friday we reviewed Lucky Generals’ latest stunt ad for bookmaker Paddy Power, a truck parked outside the Russian Embassy in London with a rude quote from England football striker Jamie Vardy. The point being to wind up the Russians ahead of Saturday’s Euro 2016 football game between England. and Russia. And encourage people to.
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JUNE 17, 2016
The best bit of propaganda in the public domain regarding next week’s voting on the In or Out EU debate is the latest for the Remain cohort. Looks like an old fashioned 48 sheet poster (hurrah) with the image of Messrs Gove, Johnson and Farage with the line “Don’t let them gamble with your future.”.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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JUNE 17, 2016
Frazer Gibney is CEO of FCB Inferno. He co-founded Inferno in London 14 years ago, building up one of the UK’s most successful integrated agencies before selling to Interpublic’s FCB at the end of 2013. Last year FCB Inferno won 11 Lions at Cannes including the Grand Prix Health and a Glass Lion for Sport.
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JUNE 17, 2016
On this week’s #MediaSnack Tom and David discuss how the ANA’s report into US media rebate practice has played on Wall Street. They ask how analysts view #rebategate and also reflect on the reaction among ID’s clients. Tom and David also announce the creation of the “Post-K2 Manifesto for Media Change,” a simple six-step practical.
AdPulp
JUNE 17, 2016
What role did slavery play in the shaping of modern nations, and how is its legacy impacting contemporary thought and policy? These are important questions for Americans, but also for South Africans, and people from scores of nations who have committed crimes against humanity. They’re the kind of questions that might be answered in a […].
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JUNE 17, 2016
Innocean, the agency that handles Hyundai and Kia globally, is opening a new office in Berlin to act as a hub for its existing outposts in Frankfurt, London, Madrid, Istanbul, Moscow, Paris and Milan. The move follows the appointment of Jeremy Craigen (left), formerly the lead creative on Volkswagen at DDB, as global CCO. Craigen.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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JUNE 17, 2016
Online estate agency HouseSimple has appointed London creative agency Brave to develop TV, press, poster and digital advertising as it sets off in pursuit of UK market leader Purplebricks. The appointment follows an investment of £13m by Carphone Warehouse founder Sir Charles Dunstone and his business partner Roger Taylor. HouseSimple was founded in 2007 by.
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JUNE 17, 2016
GroupM Worldwide chief digital officer Rob Norman (below) has entered the lists following the publication of the US Association of National Advertisers report into media trading practices. Here’s Norman’s blog post. “The changing media environment has raised client expectations of agency technology capability to a level that is unrecognizable from a decade ago.
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JUNE 16, 2016
BT is reported by Campaign to be reviewing its media business following its acquisition of EE. The two accounts are worth a total £160m, £100m BT at Maxus and £60m EE at MEC, both WPP GroupM agencies. Such reviews seem a permanent part of media agency life and it’s pretty certain that BT is looking.
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JUNE 16, 2016
Sainsbury’s is currently reviewing its UK ad account with AMV BBDO, after a 40-year tenure (with a brief interregnum at M&C Saatchi), the first such review for 11 years. It seems to be casting its net quite widely, at least in terms of the getting-to-know-you ‘chemistry’ meetings with indies Lucky Generals and Joint on the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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JUNE 16, 2016
It may be some comfort to WPP boss Sir Martin Sorrell that he’s been replaced as many people’s business baddie – on account of his £70m pay – by Sir Philip Green, boss of Arcadia and, until a year or so ago, BHS which has collapsed into administration. Sorrell no doubt regrets the demise of.
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JUNE 16, 2016
Agencies often moan that clients don’t understand creative advertising but one who most certainly did was Phil Rumbol (below), now a partner at leading London independent agency 101. 101 handles clients including the BBC, Byron, Dunelm, Drench and Scottish Widows. Prior to 101 Rumbol spent more than 20 years at leading advertisers. As marketing director.
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JUNE 15, 2016
The&Partnership’s Johnny Hornby took a fair bit of stick when he rescued Jonathan Stead’s below-the-line business Rapier a couple of years ago (creditors were not so rescued). But Rapier seems to be performing in its new majority-owned guise and just won Adidas’ global CRM Running and Training business.
AdPulp
JUNE 15, 2016
The June 16, 1976 Uprising that began in Soweto and spread countrywide profoundly changed the socio-political landscape in South Africa. Forty years later, Soweto’s first craft brewery is paying tribute to the student rebels of ’76 with Soweto Gold ’76, a limited-edition lager that was matured in Jameson Irish Whiskey casks for 76 days, achieving […].
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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JUNE 15, 2016
MDC-owned KBS has appointed former Grey Canada CCO Patrick Scissons (below) as its new global CCO. At Grey Scissons was heavily involved in the ward-winning ‘Moms Demand Action for Gun Sense in America’ campaign – we can only hope some non-NRA American legislators take a fresh look. Scissons will be based in New York and.
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JUNE 15, 2016
Droga5 in London has finally sprung into action with a Euro 2016 online film – ‘The Realistic Anthem’ – for burger brand Rustlers. Euro 2016 fills you with dread, not the sort instanced here in the form of another England early exit, but fan trouble and wider security issues. All of which was predictable and.
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JUNE 14, 2016
Shopper marketing seems to be a booming area, despite or maybe because of the problems facing ‘offline’ shops, and WPP’s Y&R is expanding its Labstore Europe shopper marketing business.
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JUNE 14, 2016
Most people, in his view, would like Charlie Sheen’s lifestyle – maybe former lifestyle – with one exception. He’s been diagnosed with HIV. So he’s fronting a new campaign for a new “re-engineered” condom from Lelo (which says it’s a designer brand for intimate lifestyle products), the Lelo Hex. Hex is still made from latex.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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