More About Advertising
JANUARY 30, 2019
This safe drinking campaign makes a refreshing change. Moderation messages usually lurk unconvincingly in the small print — “drink responsibly” or “stop when the fun stops” — but this Guinness ad by AMV BBDO flat out suggests we drink water instead of booze. It’s not just any water, though, this is Guinness Clear.
AdPulp
JANUARY 31, 2019
Bart Cleveland has a lot of energy and much to teach today’s up and coming advertising professionals. An art director by trade, he has been a partner in three successful ad agencies—Cleveland Clark, and Sawyer Riley Compton, both in Atlanta; and McKee Wallwork Cleveland in Albuquerque. Today, Cleveland is the founder of Job Propulsion Lab […].
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AdGlow
JANUARY 31, 2019
Alongside chilli-dogs, red cups of Bud Lite, endless nachos and takeaway pizzas, there is a new essential item for every Superbowl viewer's coffee table - the mobile phone.
All About Advertising Law
JANUARY 28, 2019
Everyone thinks that when the federal government shuts down, nothing happens in Washington. Not true. Last week, following in the footsteps of other states, the District of Columbia passed a new law regulating automatic renewal offers. The law affects all companies that sell goods or services pursuant to a contract that automatically renews at the end of a definite term.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
FEBRUARY 1, 2019
The energy market seems to be getting genuinely competitive at last, with a few medium sized suppliers limbering up to rival the “big six.” You can’t take on the likes of British Gas and npower without advertising, which is why Bulb has teamed up with Anomoly London, just as Ovo did recently with Uncommon. Bulb’s.
AdPulp
JANUARY 27, 2019
Careful where and what you click. Every keystroke you make is evidence. If you’re not comfortable with being spied on every time you open a window, I highly suggest you spend some time with this brilliant article by John Naughton in The Guardian. I would say that it is an eye-opening exploration of our lost privacy, […]. The post Thanks To “Surveillance Capitalism,” The Googleplex Knows What You’ll Buy Next appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JANUARY 29, 2019
Thank goodness Pepsi has gone back to working with an ad agency. The soft drinks giant may never live down the in-house Kendall Jenner debacle, but thanks to Goodby Silverstein, this year’s Super Bowl ad is really very good. It starts with a woman asking for a Coke. “Is Pepsi OK?” the waiter asks, apologetically.
AdPulp
JANUARY 28, 2019
Advertising like law, journalism, technology, engineering, medicine, and other professions demands countless hours from its workers. This, despite damning evidence that productivity and creativity fall flat after about six hours of concentrated work. According to the Bureau of Labor Statistics, the average American works 44 hours per week, or 8.8 hours per day.
illumin
FEBRUARY 1, 2019
This year, brands are banking on nostalgia, humor, celebrities, and cause-marketing to grab viewer attention leading up to the big game. Stella Artois. Coming in first place is Stella Artois with over 30 million views! The brand has combined celebrities, a great cause, iconic characters, and humor to come out on top in this pre-game chart. Back with another water focused campaign, Stella Artois teamed up with Water.org.
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More About Advertising
FEBRUARY 1, 2019
Stories have been shared and enjoyed in theatres, museums and schools around the country this week for National Storytelling Week. The event serves to remind people how integral stories are to the human experience. But in the ad world, where it feels like storytelling week every week, we really don’t need reminding. We already got.
More About Advertising
JANUARY 30, 2019
Walmart has gone to Publicis for all things marketing – or “transformation” as we say these days – and here’s its big Super Bowl effort, to run before the kick-off on Sunday (when the audience is still, presumably, awake.) Walmart offers free pick-ups from its car park so Publicis has enlisted some famous movie cars.
More About Advertising
JANUARY 31, 2019
Advertising has a problem – 69 per cent of the British public don’t trust it – as the Advertising Association admitted at its LEAD 2019 event. Unilever’s Keith Weed, Labour Party deputy leader Tom Watson, and the BBC’s Evan Davis were among those weighing in with their ideas on what advertising needs to do to.
More About Advertising
JANUARY 28, 2019
Food delivery service Deliveroo has chosen Wieden+Kennedy to handle what it says is its first global marketing campaign (the British start-up has just entered its 13th market, Taiwan). This, though seems, squarely aimed at Brits. W+K likes food (judged by its efforts for Arla Foods and Sainsbury’s among others) and also people morphing into cuddly-ish.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
FEBRUARY 1, 2019
It’s a bit late for all those advertisers and agencies who’ve finished their Super Bowl ads – Google has two it’s not showing in advance, maybe they’re still in the editing suite – but here are some handy tips from The Late Show’s Stephen Colbert. He takes a brief tour around some Super Bowl over-the-topness.
More About Advertising
JANUARY 29, 2019
It’s nice to highlight good use of posters and print sometimes, in the case of the former broadcasters and tech companies (contra-cyclically perhaps) often make the best use. In the last two years Twitter and Spotify have won global Out of Home Association FEPE International’s Classic (traditional) creative award. Sky in the UK is the.
AdPulp
JANUARY 29, 2019
Does the idea of drinking an organic beer in Hawaii with Zoe Kravitz send chills down your spine? Michelob ULTRA Pure Gold and FCB/Chicago teamed up to make this Super Bowl LIII commercial wherein Kravitz delivers the Pure Gold brand message using Autonomous sensory meridian response-like techniques. In other words, the commercial induces tingling sensations […].
More About Advertising
JANUARY 29, 2019
It especially doesn’t like “targeted ads on Instagram.” Self-referential ad spots are something of a Super Bowl tradition – including P&G’s big winner last year ‘It’s a Tide ad.’ Mars’ Skittles usually produces something decent for the NFL ad fest and DDB has risen to the challenge with ‘Skittles The Musical,’ featuring Michael C.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
JANUARY 30, 2019
Money can’t buy you love. If you need proof, here it is. The average cost to run a 30-second commercial during Super Bowl LIII on CBS this Sunday is $5.24 Million. That’s an increase of 96% since 2008. What’s not increasing is the quality of the communications. Let’s take a look… Star power isn’t helping […].
More About Advertising
FEBRUARY 1, 2019
Mercedes is positioning its new A-Class as Alexa on wheels, thanks to its MBUX voice-activation system. Say “Hey Mercedes” and it does what you want (although not quite as much as it does in this Super Bowl ad from Merkely & Partners.) Nicely done, who’d have thought such systems could be so much fun. Wouldn’t.
More About Advertising
JANUARY 31, 2019
We don’t often print press releases in full but this one from WPP won’t take long: WPP sells stake in Richard Attias & Associates WPP announces that, in line with its stated objective of simplifying its offer and focusing on its core business, it has agreed to sell its minority stake in Richard Attias &
More About Advertising
JANUARY 30, 2019
One of tennis star Naomi Osaka’s sponsors, Nissin, has come under fierce criticism after it released an advertisement featuring a cartoon representation of Osaka, who is ethnically half-Haitian and half-Japanese, with pale skin and wavy brown hair. The sponsor has been accused of ‘whitewashing’ the athlete. This is the second time in recent history that.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JANUARY 30, 2019
Centrica, British Gas as was, has joined a long list of companies reviewing its agencies, in this case a wholesale review covering creative, media, CRM, PR and all those other things such companies do these days. Which puts The&Partnership in particular on alert as Johnny Hornby’s agency has handled British Gas (which remains a Centrica.
More About Advertising
JANUARY 29, 2019
I see that price comparison site goCompare is reviewing its creative account, handled by writer/art director team Chris Wilkins and Sian Vickers. This follows the appointment of new CMO Zoe Harris from Trinity Mirror, the UK’s last-still-standing national and local newspaper publisher. Harris is already reviewing GoCompare’s £40m media account, as new CMOs do.
More About Advertising
JANUARY 28, 2019
China may indeed be taking over the world in its own idiosyncratic way: It’s certainly doing its bit to change advertising as Chinese ads are about 30 times longer than anyone else’s. The mighty Apple hasn’t been selling as many top of the range iPhones there as it would like, which it blamed for recent.
More About Advertising
JANUARY 28, 2019
Sir Martin Sorrell (below) has agreed to pay back $200,000 for expenses he charged WPP, mainly incurred in New York and on ski-ing trips according to the Wall Street Journal. There’s more to come it seems as WPP goes through his exes with a fine tooth comb. This is without the vexed question of the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JANUARY 28, 2019
Advertising’s venerable Gunn Report which provides award rankings has been rebranded as WARC Rankings by newish owner Ascential, which owns and operates the Cannes Lions. Estimable MD Emma Wilkie is stepping down at the end of January. WARC stands for World Advertising Research Centre, which hardly trips off the tongue. WARC Rankings now consist of.
More About Advertising
JANUARY 31, 2019
Website creator Squarespace isn’t in the Super Bowl but it’s invested heavily in this contemporaneous ad with Idris Elba and British comedian Lolly Adefope, directed by Spike Jonze. Elba sends himself up nicely and it makes the point that Squarespace is quick and easy but. It’s too long and there’s too much umming and aahing.
More About Advertising
JANUARY 31, 2019
Toni Harris dreams of being the first woman NFL player and appears to be well on the way, with scholarship offers despite being just five and half feet tall. But she’s surmounted many things in her young life: adoption and cancer included. So it’s smart of Burrell Communications and Saatchi & Saatchi to sign her.
More About Advertising
JANUARY 31, 2019
OK, here’s a potential rival for Toyota’s Toni Harris and other Super Bowl contenders, Amazon’s Alexa taking the p**s out of herself – again. Last year’s effort featured a baffled Jeff Bezos and this year it’s Harrison Ford (among others) suffering from over-expectations of Amazon’s voice gadget – in this case via his dog.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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