Fuel Lines
FEBRUARY 7, 2018
Social media fueled by content marketing has become essential assets for creating bigger new business opportunities. Advertising, digital, media and PR firms are struggling to understand and convert their social media and content marketing efforts into actual new business success. I have probably edited no less than 6,000+ agency articles over the past ten years.
More About Advertising
FEBRUARY 8, 2018
Spanish agency Lola MullenLowe has won Unilever’s PG Tips business, fighting off strong UK competition from adam&eveDDB and Ogilvy. Incumbent Mother pulled out in December. Lola does some fine global work for Unilever’s ice cream brands Magnum and Cornetto, and also handles its Brooke Bond tea, so we can’t just blame Brexit for the move.
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AdPulp
FEBRUARY 4, 2018
It’s Super Bowl Sunday. Let’s watch commercials! Each 30-second slot on Fox will cost brands $5 million in media, not counting production. In other news, go Eagles. The post It’s Game Day. Who Do You Like for “Best Super Bowl Spot”? appeared first on Adpulp.
Gods of Advertising
FEBRUARY 6, 2018
As this year’s baseball Hall-of-Fame class continues to deny entry to Barry Bonds and others for using PED’s i.e. “cheating” here is a very different perspective: Gods of Advertising. Nothing wrong with doping if you create art…. Lance Armstrong was just stripped of his seven Tour De France titles for allegedly juicing. Prior to this news, Vanity Fair Editor Greydon Carter opened his ‘Letter to the Reader’ with an interesting perspective on society’s relentless persecutio
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
All About Advertising Law
FEBRUARY 8, 2018
The Senate Committee on Banking, Housing, and Urban Affairs held a hearing on Tuesday on virtual currencies and the role of the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC) in overseeing the virtual currency industry. Witnesses included SEC Chairman Jay Clayton and CFTC Chairman Christopher Giancarlo. A key takeaway of the hearing was a concern among regulators and Committee members of opportunistic fraud taking place amid the hype around virtual c
More About Advertising
FEBRUARY 9, 2018
French research company Recma, which evaluates media agencies, says that Dentsu Aegis Network (DAN) was the big winner in new business in 2017 with a closing net new business balance of $2.34bn (£1.68bn). Surprisingly its Vizeum network was the top agency performer with a balance of $1bn, mainly through AB InBev. Which presumably means it.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nick Burcher
FEBRUARY 6, 2018
The latest Tesla SpaceX launch this evening saw the Falcon Heavy rocket blasting into space, before the three Falcon Heavy boosters then return to land back on Earth. Image credit: Guardian The Falcon Heavy launch was deemed a great success and as part of the show, Falcon Heavy successfully deployed it's payload - a Tesla roadster containing a spaceman mannequin with David Bowie on a loop!
All About Advertising Law
FEBRUARY 7, 2018
On consecutive days last month, both the Consumer Product Safety Commission (CPSC) and the U.S. Food and Drug Administration (FDA) made clear that delays in reporting potential product hazards or defects could significantly damage a company’s reputation and bottom line. The message from these agencies is clear—manufacturers and distributors of products regulated by CPSC and/or FDA would be wise to ensure their product quality processes and compliance programs enable swift communication to
More About Advertising
FEBRUARY 5, 2018
If ads play a big role in the Super Bowl why not make an ad about other Super Bowl ads? Pepsi tried (and failed) with a reprise of some of its own, P&G’s Tide has done rather better with this campaign (four ads in all) from Saatchi and Saatchi, “It’s a Tide ad” fronted by.
AdPulp
FEBRUARY 8, 2018
Imagine if all you ever ate was free food that you found floating by in a fast moving river? In this dystopia, you don’t have time to assess what you’re eating—if it looks like food you eat it without question or hesitation. Of course, only a desperate or crazy person would live this way. But […]. The post When You Decide To Support Quality, You’ll Find A Way To Pay appeared first on Adpulp.
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Advertising to Baby Boomers
FEBRUARY 5, 2018
There are never too many articles, blog posts, and podcasts about Super Bowl commercials right after the Super Bowl. Except for today. Now there’s one too many. As everyone will tell you, the Tide (something like Every Super Bowl Ad is a Tide Ad ) was clever and I fumbled my dip-dripping Dorrito and it spilled all over my sweatshirt while watching it.
All About Advertising Law
FEBRUARY 6, 2018
This may have been the first year we were more into the game than the ads as it was a well-matched nail biter right to the end, but this is advertising’s biggest night of the year as well as football’s and we were once again not disappointed. While views is likely the best measure of an ad’s success, here is the annual “All about Advertising Law Round Up” Our favorite campaign was the Australian Tourism ad featuring Chris Hemsworth and Danny McBride.
More About Advertising
FEBRUARY 6, 2018
Booze trends are pointing firmly towards the craft end of the market, so how does a global giant like Absolut Vodka – owned by Pernod Ricard – fight back? BBH’s answer is to prove that the world’s fifth largest spirit brand is just as “authentic” as any craft rival. These 28 Absolut employees don’t look.
AdPulp
FEBRUARY 3, 2018
Wexley School for Girls, the well-regarded Seattle ad agency, is closing shop. According to The Drum, the agency’s principals, Cal McAllister and Ian Cohen, are done having fun. “It wasn’t driven by some big fight, not driven by bankruptcy,” says McAllister. “There’s still work to be done. We simply didn’t want to grow by chasing […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
FEBRUARY 5, 2018
Despite the economic and political challenges we’re faced with seemingly daily, we expect 2018 to be a landmark year for many reasons.
More About Advertising
FEBRUARY 9, 2018
Disrupt, innovate and transform are all terms which seem to define the digital landscape and it is the quest for these which drives digital forward. But disruption isn’t new. Neither are innovation or transformation, as organisations of all sizes constantly face new competition and developing market conditions. Since change is the only constant, digital transformation.
More About Advertising
FEBRUARY 6, 2018
Super Bowl Sunday – which saw the Eagles bring home their first trophy – brought in an average viewership of 103.4 million for NBC. That makes it the tenth-most watched program in US television history. What was clear from the lead up to Sunday’s spectacle is that the rules of the ad game around one.
More About Advertising
FEBRUARY 8, 2018
The Drum reckons Honda is moving its European creative account to Hakuhodo which won in a pitch against Wieden+Kennedy (which has handled its UK advertising for years), Joint and Mcgarrybowen, which has handled European duties. It’s almost inconceivable that W+K, which has produced some of the best advertising for any car brand over the last.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
FEBRUARY 7, 2018
Wendy Clark has replaced Chuck Brymer as president and CEO of Omnicom’s DDB – Brymer becomes chairman. Which won’t surprise anyone as Clark (below), who joined DDB as North America boss from a top marketing position at Coca-Cola in 2016, has been the driving force behind a renascence of DDB in its home market and.
AdPulp
FEBRUARY 9, 2018
Boston-based New Balance is a different kind of sports brand that attracts a unique type of athlete—the team player who also thinks for themselves and isn’t afraid of taking a stand. The company’s products are not worn by every kid on every corner. The company’s new agency—VML in Kansas City—is working to change that. VML […].
More About Advertising
FEBRUARY 9, 2018
Traditional media may have been a vale of tears for most of its proponents over the past 15 years or so, but not for Richard Desmond. Now the former owner of Channel 5 (below) – sold to Viacom for £463m in 2015, for a £359m profit – has agreed a deal to sell his Express.
More About Advertising
FEBRUARY 9, 2018
The&Partnership is busily demonstrating its new-found Euro creds for big European account Toyota and here’s an interesting example for Toyota’s partnership with the International Olympic and Paralympic Committee. Disabled athletes have become something of a boon for advertisers seeking impact and Italian fencer Beatrice Vio, who was also scarred by meningitis in her youth, certainly.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
FEBRUARY 8, 2018
McDonald’s is celebrating 50 years of the Big Mac with the even bigger Grand Big Mac (which will doubtless cause a kerfuffle in certain places) with a series of global ads including this for the UK from Leo Burnett. McDonald’s hasn’t actually been in the UK for 50 years but never mind. The ad opens.
More About Advertising
FEBRUARY 8, 2018
Arthur Sadoun’s ongoing message about business transformation was joined by a new mantra – “a shift from a holding company to a platform” – at a 2017 results presentation to analysts today. Sapient – which Publicis bought for $3.2 billion three years ago – is key to achieving this shift, and the group seems to.
More About Advertising
FEBRUARY 5, 2018
Adam&eveDDB digital agency Tribal Worldwide London is challenging consultants Accenture, Deloitte and co. with a new structure built around six core “practices” (very consultant) making up what it calls TX, or “Total Experience.” Essentially this seems to mean a focus on internal, employee issues as well as external customer ones.
AdPulp
FEBRUARY 5, 2018
Chrysler messed up. The tone-deaf auto brand ran a Super Bowl commercial featuring an out-of-context voiceover from the estate of Martin Luther King. What the Super Bowl ad failed to include is the part of King’s sermon in which he warns against the dangers of spending too much when buying a car. Fiat Chrysler Automobiles […]. The post “The Drum Major Instinct” a.k.a. the Need to Feel Superior appeared first on Adpulp.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
FEBRUARY 7, 2018
Advertising that is self-referential almost always fails to connect with a broad audience. Tide and Saatchi & Saatchi just changed all that. According to Adweek: Tide’s wildly ambitious plan is much more involved than your average Super Bowl spot. The detergent brand’s goal is to take over the Super Bowl with a campaign that positions […].
More About Advertising
FEBRUARY 7, 2018
FCB Inferno has hired former Anomaly MD Richard Lawson as its new managing director, replacing Sharon Jiggins who moves to EVP client services looking after its government clients including Sport England and the Home Office. Lawson’s last role was at Aegis at media agency Carat and creative agency Mcgarrybowen. Before that he spent 13 years.
More About Advertising
FEBRUARY 7, 2018
Break down a “silo” and someone heads to the door it seems. Publicis Groupe is busily attacking the aforementioned silos of course and now Leo Burnett’s global president and CEO Rich Stoddart (below) is off – to join marketing execution firm InnerWorkings as president and CEO – and will be replaced by global CCO Mark.
More About Advertising
FEBRUARY 6, 2018
The British Heart Foundation charity has a history of decent advertising – notably Grey’s series featuring “hard man” Vinnie Jones telling us what to do when a heart misfires – so new agency MullenLowe has a job to do. So here we go with some successful examples of heart-related treatment thanking donors. Ticks all the.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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