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OCTOBER 18, 2017
Is this the breakthrough year for Anomaly, the jewel in MDC Partners’ creative crown? Anomaly has been on everyone’s radar for years now (it’s Ad Age’s current Agency of the Year). You can make the case that its breakthrough moment was the uncharacteristic dogs and horses Super Bowl spot for Budweiser but it now seems.
AdPulp
OCTOBER 14, 2017
At Wal-Mart, you save money and live better. At Stein Mart, saving is a beautiful thing. You can sense the difference well before the sliding doors open. To compliment the brand’s new TV spot, Stein Mart launched a four-city mobile fitting tour in Charlotte, NC on Oct. 7 featuring a custom-wrapped Airstream trailer equipped for […]. The post Runway?
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Advertising to Baby Boomers
OCTOBER 17, 2017
Famed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications. Almost every eve, The Great Seer stares into his Crystal Ball of Common Sense and sees himself – but in other guises. These strange visages look nothing like him – yet they do. It’s as if his magikal orb doubles as a phantasmagoric funhouse mirror.
Adacado
OCTOBER 16, 2017
About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. So every week we will be doing one ad review of a non-Adacado ad we see online, and provide our critique on the creative execution, targeting, personalization and user experience.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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OCTOBER 16, 2017
It’s all change of Leo Burnett London with a new CEO in Gareth Collins from Fallon, a lively new creative director in Chaka Sobhani and the new role of Fallon’s latest foster parent. Now the agency has produced a new spin on its worldwide logo, which has had multiple versions over the years. Here’s a.
AdPulp
OCTOBER 14, 2017
It’s been over 40 years since Al Ries and Jack Trout published the much-lauded book “Positioning: The Battle For Your Mind.” The marketing world (and the rest of the world) sure has changed since then. So Andy Cunningham, in her new book, Get to Aha! Discover Your Positioning DNA and Dominate Your Competition, freely admits […]. The post Get To Aha!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nick Burcher
OCTOBER 15, 2017
Whilst people argue about the merits of black cabs vs Uber, I have started to travel around (North) London using a different service. No worrying about whether the taxi will be on time or worrying about who the driver is, I drive myself using DriveNow ("the flexible car club" where you rent cars by the minute through an app on your phone.) Our DriveNow 3-door Mini I have been an unofficial advocate of DriveNow for a while and last weekend I became a DriveNow influencer for the day!
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OCTOBER 16, 2017
This year’s John Lewis Christmas ad by adam&eveDDB is in the can (as we used to say) according to Campaign, directed by Michel Gondry. Dangerous as it leaves lots of tinkering time. Gondry has made so many classic commercials it’s hard to read too much into this as to what John Lewis has in store.
AdPulp
OCTOBER 19, 2017
Chances are good that you may be too distracted to read this. On the off chance that you’re able to focus for a few minutes, I’d like to share some findings from the Common Sense Census. Did you know that 42% of young children have their own tablet device, up from 1 percent in 2011? […]. The post How Dumb Are Smart Phones At The Dinner Table?
More About Advertising
OCTOBER 17, 2017
The Advertising Association is banging the drum for immigrants post-Brexit with a new campaign from adam&eveDDB based on a report – World Class Talent, World Class Advertising – which shows the the UK (London in particular) attracts more overseas ad talent than New York, Paris or Amsterdam. In all 328,000 are said to work in.
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OCTOBER 17, 2017
WPP has responded with its customary energy to Japanese agency ADK’s rebuttal of its arguments against a $1.
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OCTOBER 16, 2017
On this week’s #MediaSnack Tom and David look at the rumours (and plausible evidence) that one of the major advertising holding companies will become an acquisition target for one of the big consultant or audit firms. These whispers first became public in Cannes this year when a few people were suggesting a WPP/Accenture merger was.
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OCTOBER 18, 2017
Ain’t capitalism fun? It isn’t always of course, just look at the furrowed brows of most CFOs. A new IPA Bellwether Report shows a veritable post-Brexit slough of despond. Most ads for corporate this and that aren’t much fun either, showing corporate types (these days they’re studiedly “diverse”) being serious with their emailing and other.
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OCTOBER 16, 2017
Those media agency revolving doors keep whizzing round and now Amanda Morrissey, head of Publicis Media in the UK, is off to be replaced by Sue Frogley, president of global solutions at Publicis Groupe, no less. Morrissey isn ‘t going very far, not yet anyway. She’s going to be president (they’re mostly presidents as opposed.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
OCTOBER 16, 2017
Natural pet food brand Natures Menu has appointed HeyHuman as its first creative and strategic agency after a three-way pitch. HeyHuman’s first brief will be to support the launch of True Instinct, Natures Menu’s new premium natural pet food brand, launching during Q1 2018. Natures Menu commercial director James Langan says: “Natures Menu is embarking.
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OCTOBER 16, 2017
An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting for creative agencies on clients such as retailers. How has this changed? Digital and content have changed everything. When we started it was all about localisation and adaptation. Now it’s about producing quality assets at.
AdPulp
OCTOBER 18, 2017
Fake news is such an innocent term. The fact that it masks what it really is—propaganda—seems to get lost in the equation. Nevertheless, what does “fake news” actually look like? It looks like this: Sadly, fake news, a.k.a. propaganda is not innocent, nor does it exist in a bubble. According to Bloomberg, Russian meddling is […]. The post We Have A Big Fat Platform Problem appeared first on Adpulp.
AdPulp
OCTOBER 16, 2017
As the former owner of two VW camper vans and one Jetta Sportwagon TDi (which was part of the diesel emissions scandal), the offer made in this new VW did grab my attention. The new six-year/72,000-mile bumper-to-bumper warranty is twice the length of what is typically offered by competitors. The new ad from Deutsch LA […]. The post When Micro-Dosing Had No Meaning appeared first on Adpulp.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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OCTOBER 20, 2017
Creatives seem to be joining agencies in swathes these days, recently we had an influx at Leo Burnett London and, before then, Y&R’s Jon Burley hired a football team’s worth. Now independent agency Mother has hired 17 across its New York and LA offices, indicating its confidence in New York which has seen some departures.
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OCTOBER 20, 2017
Poor Justin Tindall (left), now CCO of M&C Saatchi after a long and distinguished stint at Leo Burnett, has written what can only be described as a grovel in Campaign (hope you can read this despite the paywall) for remarking in a Private View column that he was “bored of diversity being prioritised over talent.
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OCTOBER 20, 2017
Here we are then, a four minute epic for P&G ‘s Herbal Essences – which is a shampoo I think – describing how hair changes women’s lives, or something. From Forsman & Bodenfors of all people. But can David Bowie’s wonderful Changes save the day? Nope. What a load of self-reverential tosh.
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OCTOBER 20, 2017
How do you plan for uncertainty? The recent IPA Bellwether Report reminds us that the current political climate and on-going Brexit negotiations have left us collectively holding our breath. While we look to the future, we have to consider multiple contingency plans with varying budgets and timeframes allotted. What if things don’t turn in our.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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OCTOBER 19, 2017
Is Publicis Groupe on the (long and painful) way back or still mired in problems mainly of its own making, in particular over-paying for consultancy Sapient, which it bought for $3.2bn? Sapient, now Publicis.Sapient, is key to new CEO Arthur Sadoun’s hoped-for “transformation,” making Publicis more like Accenture we might say, but the price is.
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OCTOBER 19, 2017
We noted yesterday IKEA’s unerring taste in creative agencies and Parian hotshots Buzzman are back on the case, inviting us to “make room for encounters/life.” This time it’s a pesky mademoiselle trying to pull the bloke downstairs by making a noise – sort of. Makes you watch. Although you suspect he’d have done something unpleasant.
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OCTOBER 19, 2017
We all knew that social media is taking over the advertising world but new numbers from consultancy 4C, via its platform 4C Social which analyses nearly $250m in media spend from over 1000 individual brands, shows that it’s not all about Facebook. in Q3 2017 adspend on Snapchat and Instagram rose 73 per cent and.
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OCTOBER 19, 2017
That Gary Lineker’s a bit of a show-off isn’t he? The former footballing “fox in the box” – a toned 56 now – has been making ads for years, most notably with Paul Weiland and AMV for Walkers, as well as presenting Match of the Day and BT’s Champions League coverage. Now he’s disrobed for.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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OCTOBER 18, 2017
Omnicom continues to find the going tough with a Q3 revenue drop of 1.9 per cent to $3.79bn but it’s keeping its head above water with profits rising 3.9 per cent to $264m. Omnicom agency brands include BBDO, DDB, TBWA and media operation OMD. Organic growth was 3.5 per cent, down from 3.9 per cent.
More About Advertising
OCTOBER 17, 2017
MullenLowe, the Boston-based agency formed by the merger of Interpublic’s Mullen and Lowe Group, seems to be spreading its wings to some effect. Ad Age reports that its Los Angeles office has won Whole Foods, the (big) niche food retailer bought by Amazon in a $13.7bn deal. Since the buy Amazon has slashed Whole Foods.
More About Advertising
OCTOBER 16, 2017
Japanese agency ADK has responded to WPP’s objections to its acquisition by Bain Capital (WPP owns nearly a quarter of ADK) thus: ADK’s alliance with WPP was formed in 1998, and both parties have now tried for almost 20 years to make it work to their mutual benefit. Unfortunately, expected synergies never fully materialized, and.
More About Advertising
OCTOBER 16, 2017
When the onerous task of advertising Bud Light falls to you the first task is obviously to please client AB InBev and sell some beer (or whatever it is). The second is to avoid the volley of custard pies directed at you by friends, peers, even we hacks. Wieden+Kennedy Portland has been struggling with the.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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