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SEPTEMBER 26, 2017
An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/What prompted you to start Hogarth? We saw the need for bigger and better production agencies that, nine years ago, were mainly providing print ads for clients like retailers – promotions and local offers – that creative agencies weren’t geared to do. When we started we.
InMobi
SEPTEMBER 28, 2017
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Cypher 2017” an event organized by Analytics India Magazine in Bangalore, India InMobi was excited to attend the Cypher Analytics 2017 conference in Bangalore.
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What Runs Where
SEPTEMBER 25, 2017
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AdPulp
SEPTEMBER 27, 2017
Cadillac Canada has partnered with renowned Toronto chocolate maker Brandon Olsen on a direct mail campaign that puts a decadent twist on the standard test drive invitation. Working with its lead agency Red Lion, the automaker tucked away keys to new Cadillac CT6s inside the hugely popular “Ziggy Stardust Disco Egg” from Olsen’s trendy Toronto […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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SEPTEMBER 29, 2017
Audi technology is “clown proof” according to the latest campaign by BBH; clowns being a somewhat controversial assessment of other, non-Audi road users. Jeremy Clarkson once observed that driving an Audi was the equivalent of saying “I play squash” and these days they do have that rather “look at me” air. Ambitious then from BBH.
InMobi
SEPTEMBER 28, 2017
Part three of InMobi’s doing mobile video right vlog is now live, with InMobi’s Creative Director Nate Barnes, talking about the in-app latest trends and emerging standards, in mobile app creativity and interactivity. If you're yet to watch Part - 1 and Part - 2 of this Programmatic & Viewability of this series, it's available here & here. hbspt.cta.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
SEPTEMBER 23, 2017
Austin, Texas and outlaws go together like Waylon and Willie. Also, like South By and crowds. Or BBQ and mouths. But I digress… Let’s look at some new beer commercials… The old-timey quality of these spots is different enough to be interesting. What I really like is the copy. Back in the ’70s there were […]. The post From Shiner Bock To A Good Story appeared first on Adpulp.
More About Advertising
SEPTEMBER 27, 2017
Italian telecoms operator Wind eschews technology in its ads, preferring to demonstrate communication in other ways. Here’s the latest from Ogilvy Italy, directed Giuseppe Capotondi. A charming tale of a boy and his bee. And that’s it. Very good: MAA creative scale – 8.
Nick Burcher
SEPTEMBER 28, 2017
Alex Hunter, the star of FIFA 18's 'The Journey' is drinking Coke Zero! The Journey allows FIFA18 players to effectively play as a character and take decisions that effect how the narrative unveils. Alex Hunter is the centre of The Journey and FIFA18 players will now see him attached to the Coke Zero brand. Alex Hunter Coke Zero in FIFA18 Called 'Uplifted Alex' a FIFA18 preview film has been released to show Alex Hunter and Coke Zero too: The Coke Zero Alex Hunter tie up follows FIFA17 where Ale
All About Advertising Law
SEPTEMBER 28, 2017
Joining a growing trend in federal court jurisprudence, the U.S. District Court for the Central District of California dismissed a class action complaint because it found that the Mott’s fruit snacks at issue did not affirmatively misrepresent their contents. In short, the court held that Mott’s fruit snacks’ labels could not deceive consumers because they were literally true.
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AdPulp
SEPTEMBER 24, 2017
Today is an historic day in the National Football League. In addition to today’s slate of games, there’s a media game being played by Don Trump. It’s another game he can never win. On Friday, the President of the United States—in an effort to stir up more racial and class hatred—called NFL players who take […]. The post Sunday Showcase: Don Trump Versus The NFL appeared first on Adpulp.
More About Advertising
SEPTEMBER 25, 2017
Japanese sportswear brand Asics has confirmed the appointment of Saatchi & Saatchi as its global agency of record. The account will be led by Saatchi’s Los Angeles and Tokyo offices. Earlier this this month Asics and Saatchi launched ‘Wake Up’ as the brand’s “reset,” with its line “I Move Me” This first surfaced in a.
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SEPTEMBER 25, 2017
Adam&eveDDB has enlisted Enid Blyton’s Famous Five for its Great Western Railways debut – ‘Adventures Start Here.’ GWR head of marketing Amanda Burns says: “As part of our modernisation programme and commitment to revaluing rail in the hearts and minds of the travelling public, we wanted a campaign that would focus on inspiring journeys and.
More About Advertising
SEPTEMBER 25, 2017
Domino’s has become the “official food of everything” in the first campaign from agency VCCP. Included in this are “Squads.” And “Nights in with the family.” You can see why the client liked “official food” although I’m sure VCCP wasn’t the first to go there. The campaign also includes placings on Tinder it seems, which.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
SEPTEMBER 28, 2017
Here’s Sir John Hegarty – in a Soho boozer by the look of it – telling The Drum about “the greatest story he’s ever told.” The great man says the best stories are based on truth (dunno why the film has English sub-titles). And this is it: Phileas Fogg exotic snacks from the 80s, made.
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SEPTEMBER 25, 2017
On this week’s #MediaSnack Tom and David look at the giant opportunity ahead of Amazon to bust open the much-feared ‘duopoly’ of Google and Facebook. The duopoly has accounted for almost all the growth in digital media spend in recent years and looked unstoppable. Finally, it seems Amazon is taking the advertising business seriously.
More About Advertising
SEPTEMBER 29, 2017
Creative Spirit is an Australian non-profit that aims to find jobs in creative companies for people who are different: that is, have disabilities. It’s launching in the US and has signed up some of the great and good (and good sports) of US advertising for the cause including including Fallon Minneapolis CCO Jeff Kling, Deutsch’s.
More About Advertising
SEPTEMBER 27, 2017
Is this is a clue? Speaking during a one-to-one with the New Yorker’s Ken Auletta (who’s writing a book on advertising) at Advertising Week in New York, WPP founder Sir Martin Sorrell, 72, said, apropos of the ad industry in ten years’ time: “I won’t be around then.” He probably won’t of course – be.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
SEPTEMBER 25, 2017
Whether they’re implicit or explicit, online or off, marketing stories are not just a momentary fad. They have always been the central pillar of customer engagement. In today’s uncertain and overloaded brand arena, it isn’t enough for marketers to be on top of the technology, the data, the demographics and the platforms. Instead, they’ve got.
More About Advertising
SEPTEMBER 29, 2017
Another day, sorry, another hour, and a new campaign rolls out from adam&eveDDB HQ in London’s Paddington. This time it’s for Bulldog Skincare, the skincare brand that understands men it claims. Star is a telepathic bulldog who talks a bloke out of robbing a bank to fund expenses at forthcoming mates’ weddings. Well they are.
More About Advertising
SEPTEMBER 29, 2017
EA Sports is now applying the liniment in the adam&eveDDB changing room and to launch FIFA 18 the agency has boldly gone where no agency has before (or so it claims) by inventing a new move for Real Madrid’s Ronaldo, the “Tornado.” Here it is from the antidote to Wayne Rooney. Actually it’s a volley.
More About Advertising
SEPTEMBER 29, 2017
Some interesting new campaigns in today: here’a another debut effort, this time from CHI&Partners for Godiva chocolate, owned by new client Turkey’s Yildiz group. And a proper orgasmic thirty seconds it is, complete with white horses. Takes you back. MAA creative scale: 7.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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SEPTEMBER 28, 2017
WPP boss Sir Martin Sorrell and creative director John O’Keefe are putting the screws on Cannes International Festival of Creativity organiser Ascential, ostensibly to rationalise the festival, and pulling out of Ascential’s Eurobest awards despite lots of WPP people signing up for it. This emerges from an embarrassing internal email uncovered by Adweek which seems.
More About Advertising
SEPTEMBER 27, 2017
A couple of weeks ago we reported that Publicis Media boss Steve King was to be supremo of Publicis Groupe’s UK business. In fact he’s not, it’s to be Annette King (below, no relation) poached from WPP’s Ogilvy Group in the UK. Steve King was the “executive sponsor” of this (whatever that means), stated by.
All About Advertising Law
SEPTEMBER 27, 2017
Last week, in an ironic twist of fate, the Federal Trade Commission (FTC) charged the operators of the Pact Mobile App, which paid consumers for keeping their fitness promises and charged consumers who missed their goals, for failing to honor its promises to consumers. According to the FTC’s complaint , when consumers signed up for the Pact App (formerly GymPact), consumers provided the app with their payment card information and set a workout or fitness goal.
More About Advertising
SEPTEMBER 27, 2017
The biggest agency coup of last year was The&Partnership’s raid on Toyota Europe, previously parked at Saatchi & Saatchi. T&P and its media agency m/SIX won all Toyota’s work to add to its Lexus business. In April the agency opened 16 offices in 15 countries to service the massive account, working alongside Toyota’s marketing teams.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
SEPTEMBER 26, 2017
Smaller is beautiful seems a strange mantra for M&C Saatchi but that seems to be the message in its half year 2017 results. The bad news is a ten per cent fall in pre-tax profits due to sharply higher costs, up 24 per cent. These presumably include the result of restructuring M&C in London after.
More About Advertising
SEPTEMBER 26, 2017
Wieden+Kennedy is backing new indie agency Callen – based in Austin, Texas – with one proviso: that Callen can’t sell. W+K has been proudly independent for 35 years – with the not inconsiderable help of foundation client Nike – and expects the same of Callen, formed by departing W+K group creative director Craig Allen (right).
More About Advertising
SEPTEMBER 25, 2017
Verizon has merged its two big internet acquisitions – the largely unloved AOL and Yahoo – into Oath and is setting out to flood the marketing world with oodles of content that nobody much wants either. This is the brainchild of ex-Googler Tim Armstrong, a veteran click chaser. Seems that we’re all brands these days.
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SEPTEMBER 28, 2017
Playboy founder Hugh Hefner has died at 91, a pretty good innings some might say for someone who burned the candle at both ends. Hefner exemplified the Mad Men era as well as anyone, ruling the girlie publishing roost until the pornier Bob Guccione of Penthouse and Larry Flynt of Hustler came along. Then came.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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