Gods of Advertising

AUGUST 30, 2016

Back when I started in this business, at Leo Burnett, the agency had its share of iconic clients and for the most part did iconic work for them. None more so than it’s fabled “Fly The Friendly Skies” campaign for United Airlines. At the time, the agency had just procured rights to the quintessential American anthem, Rhapsody in Blue and in my opinion there was no finer way to advertise an airline.

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AUGUST 30, 2016

Italian telecoms operator Wind ventures into the sticky waters of mobile phone etiquette with this new film from Ogilvy Milan, proposing that some things are experienced better without the aid of a mobile lense. Which is pretty rich coming from a telecoms operator. Flashing mobiles do drive you nuts in restaurants and, as in this.

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InMobi

SEPTEMBER 2, 2016

“If you can’t measure it, you can’t improve it,” said the famous management guru, Peter Drucker. Thankfully, the digital medium allows marketers to measure direct response metrics like views, engagement and user acquisition. Such direct response metrics are extremely useful for digital products such as apps and websites where a completed action is a sign of conversion.

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All About Advertising Law

AUGUST 29, 2016

The Federal Trade Commission (FTC) just released its agenda for its September 15 th workshop, “ Putting Disclosures to the Test ,” a full-day event aimed at improving the testing of disclosures by industry, academics, and the FTC. The workshop will review testing methodologies and examine how consumers perceive disclosures. Information will also be presented on how to test disclosure effectiveness and what types of testing are most appropriate for a given disclosure type or medium.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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InMobi

AUGUST 30, 2016

As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81 billion in 2016, up 2.6 percent year-over-year, according to eMarketer. Brands and retailers have a significant opportunity to influence the purchase decisions by learning from this consumer behavior.

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InMobi

AUGUST 30, 2016

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontally, with TV and desktop in mind and mobile as an afterthought. Horizontal video ad units only fill 25 percent of a phone’s screen when held in portrait mode.

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AUGUST 30, 2016

Agency 101 created the National Art Pass for charity The Art Fund giving free access to museums, historic houses and the like and half price entry to costly major exhibitions. For this new campaign, ‘See Everything,’ it’s signed up US film maker Alex Gorosh to attempt to see all London’s art in one day. It’s.

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SEPTEMBER 2, 2016

Wieden+Kennedy is back with more ‘Ridiculous Possibilities’ for discount fashion chain TK Maxx, this time the lure of a designer biker jacket. Not vintage maybe, but a proper campaign for what looked like a very tricky client. One wonders if the TK Maxx work played a part in W+K landing £60m Sainsbury’s from AMV BBDO.

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SEPTEMBER 2, 2016

Has Unilever’s Dove with its ‘Real Beuaty Sketches’ actually changed how we view females? It may have done as the new Pirelli Calendar, repository of pulchritude down the ages, will feature women of more mature years including Penelope Cruz, Kate Winslet (both still pretty glam admittedly), Helen Mirren and Charlotte Rampling. Also featured is Anastacia.

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SEPTEMBER 1, 2016

Everybody seems to be trying to eat creative agencies’ lunches these days, not that they have as many of them as they used to, alas. We have production companies offering alternative sources of ‘content,’ a process that probably started with the giant CAA in the US. Digital agencies have taken about 30 per cent of.

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SEPTEMBER 1, 2016

Unilever has been busily positioning itself as the Goody Two-Shoes of the commercial world over the past decade or so and now it’s made this ad (more corporate film actually), ‘Bright Future,’ putting its sustainable cards on the table. With Dove, Domestos and Persil taking centre stage. Unilever claims that this positioning, in some cases.

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SEPTEMBER 1, 2016

Nike is coming under pressure from Under Armour and its agency Droga5 in the US, and, maybe, across the world. Which must have been a poser for Nike agency Wieden+Kennedy too. Nike has been a 30-year foundation client for W+K, one of the key reasons it’s been able to remain independent all this time. Something.

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AUGUST 31, 2016

Fragrance ads have been improving somewhat – not before time – and they go a stage further in this launch film by Spike Jonze for Kenzo World. Starring actress Margaret Qualley, daughter of Four Weddings star Andie MacDowell who’s trousered a few quid in her time for L’Oreal. A sexy, funny piece of female empowerment.

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AUGUST 31, 2016

August was a pretty good month for ads, boosted by the Olympics. Our Olympics winner was ‘The Human Family’ from Apple. You’re never quite sure where Apple ads emerge from these days – in-house or TBWA – but this eschewed pyrotechnics to tell a simple story well. Jimmy’s Iced Coffee is an interesting British start-up.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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AUGUST 31, 2016

The big clear-out at MullenLowe, the result of a merger between Interpublic’s Mullen and Lowe agencies, continues with UK CEO Jamie Elliott on his way and Lowe Profero digital agency CEO Dale Gall (below) promoted to CEO MullenLowe Group UK. Which leaves just one of the top managers of DLKW Lowe, as the agency used.

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AUGUST 30, 2016

There’s no holding Omnicom at the moment: fresh from taking the lead in so-called ‘Mediapalooza’ with its new entity Hearts & Science – new home for AT&T and Procter & Gamble media in the US – it’s now won all of $1bn McDonald’s creative in the US, taking over from 35-year incumbent Leo Burnett.

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All About Advertising Law

AUGUST 31, 2016

We’ve never reposted a blog, but in light of Ryan Lochte’s being robbed, then exaggerating being robbed and now maybe not exaggerating so much, and Colin Kaepernick’s decision to sit out the National Anthem, we thought this oldie but goodie on celebrity endorsers and morals clauses was worth dusting off. One quick update on the post. The case we wrote about ultimately settled on undisclosed terms.

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SEPTEMBER 2, 2016

As if the press didn’t have enough problems on its hands, with advertising migrating to Google, Facebook et al, it’s now being hammered by vast lawsuits from rich Americans. The Daily Mail is being sued by Melania Trump, Donald’s third wife, for “their many lies include, among others, that Mrs. Trump supposedly was an ‘escort’.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.