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JANUARY 26, 2016
Interpublic network DraftFCB, now FCB, has been transformed since Carter Murray (below) joined from the top Y&R North America job as global CEO. Here he describes what he did, why he did it, his plans the future and the role of the UK’s FCB Inferno in the mix. 1/Most people would acknowledge that there’s been.
Gods of Advertising
JANUARY 27, 2016
Bruce Lee. Nobody did it better… Growing up in the Lake View neighborhood of Chicago, there was a grindhouse on Clark street called the Parkway Cinema. It showed nothing but Z-grade movies, usually three at a time, for a couple bucks. Go in at noon and stumble out at 7PM. Ingest gobs of bad popcorn, horror and Kung Fu. And, God willing, a smattering of naked ladies.
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AdPulp
JANUARY 29, 2016
Cashflow is more about regularity than amount. What you want is money going out of the business at about the same rate as it comes in. If your money goes out too quickly, you may find yourself with a shortfall even if you are expecting more money later that would cover it. If it goes […]. The post How To Improve Your Small Retail Business’s Cash Flow appeared first on AdPulp.
All About Advertising Law
JANUARY 29, 2016
On January 27, 2016, the FTC and the Department of Education both announced enforcement actions against DeVry University for making false and/or unsubstantiated claims regarding the job and earning results of its graduates. The case highlights the increased scrutiny being placed on for profit education institutions and also provides insight into how the FTC examines objective advertising claims.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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JANUARY 28, 2016
Daniel Neyland (left) and Sveta Milyaeva from Goldsmiths, part of the University of London, suggest that the best way to resolve the privacy issues caused by companies mining and exploiting personal data commercially is for consumers to take charge and sell it to them. Many of us feel our right to privacy is violated by.
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JANUARY 26, 2016
Patrick Collister’s The Directory Big Won has produced its computation of 2015’s top creative award winners and it’s much the same story as before, BBDO the network and BBDO New York ruling the roost. You can read The Drum’s coverage here. Top-scoring campaign was GGH Lowe and Grabarz+Partner’s ‘Nazis against Nazis.’ Hardly Guinness ‘Surfer’ is.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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JANUARY 29, 2016
Anyone who wonders what classic TV advertising can do in the digital age should take a long look at BETC Paris’ work for Canal+. It’s stuffed with big award winners, of course – as you’d maybe expect for a TV station with all that lovely, advertise-able content. BETC still does it better than anyone else.
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JANUARY 29, 2016
The Super Bowl. The Oscars. The two iconic days in the TV calendar. The two days when the nation comes together as one and gathers round the TV to watch. Must-see TV that is so must-see that setting the DVR to watch later is social suicide. You need to be in the moment, be there.
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JANUARY 29, 2016
Internet-free international phone app Rebtel “f **g hates advertising” according to its new (ad) campaign showing millenials being frantically diverse, inclusive and inspirational – but not actually offered a product or service to buy. Rebtel has, indeed, identified one of the bear traps of the ‘here for good’ era. Is the new, multi-agency Coke ‘Taste the.
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JANUARY 25, 2016
Droga5 in New York is running the first national campaign in the US for ‘The Y,’ the YMCA to you and me. It features forgotten people in today’s society; showing where they find themselves, who they are and what they’re capable of. And the YMCA’s place as a helper and safe haven. Not the subjects.
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JANUARY 29, 2016
Sony’s global media review – involving up to $3bn of media annually across Sony Pictures, Sony Electronics, Sony Mobile Communications, Sony Music and Playstation – seems to have concluded (the company hasn’t said anything officially yet) with WPP’s MediaCom and IPG’s UM the big winners. Carat has lost its Playstation and Mobile business.
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JANUARY 29, 2016
Chime Communications has found a real heavyweight to be its next chairman; Paul Walsh (left), former CEO of drinks giant Diageo. Walsh, who stepped down from Diageo after 15 years in the top job, succeeds Lord Davies. Walsh has also been president of Pillsbury. Chime recently went private in a £374m deal engineered by Providence.
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JANUARY 29, 2016
Not sure what Jamie Oliver would make of this one. The ubiquitous cook/entrepreneur has just been berating the UK ad industry for not getting behind efforts to curb obesity – at least that’s what I assume he said, it’s hard to judge from some of the garbled reports – but here, in a new campaign.
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JANUARY 28, 2016
Publicis Groupe boss Maurice Levy has dismissed reports that biggest client Procter & Gamble is slashing the group’s fees – leading to a round of redundancies – as “pure b t.” Speaking at last week’s Davos chat-fest Levy had to acknowledge that all clients, P&G included were trying to reduce fees, but said that this was.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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JANUARY 28, 2016
Tom Bernardin is stepping down as CEO of Leo Burnett Worldwide to be replaced by Rich Stoddart (below), currently CEO of Leo B in North America. Stoddart, who joined the agency from Ford in 2005, will keep his North American responsibilities. Bernardin will stay on as chairman of LBW to June 2017. Bernardin has been.
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JANUARY 27, 2016
It’s pretty hard to get excited about Super Bowl ads – despite the hoopla – but we’ll persist. BBDO New York is promising something interesting in this teaser ad for Snickers, a Super Bowl regular so all that money must pay off – mustn’t it? Anyway the ‘blonde bombshell’ seems to be a bloke and.
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JANUARY 27, 2016
There’s a lot going on at FCB these days (see our interview with CEO Carter Murray today) has gone some way towards stemming the flow of talented people from agencies to social media. FCB has hired Tris Gates-Bonarius from Facebook’s creative shop in Amsterdam to be the ECD on its global Beiersdorf account (Beiersdorf makes.
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JANUARY 26, 2016
Pelle Sjoenell, ECD of BBH Los Angeles, is to be the worldwide CCO of BBH Group. He replaces Alexandre Gama, of Neogama in Brazil fame, who stepped down last year. BBH founder and Sjoenell’s predecessor Sir John Hegarty says: “Personally, I’m absolutely delighted that Pelle is now stepping forward to lead BBH creatively. BBH has.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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JANUARY 26, 2016
The version of cloud cuckoo land inhabited by the Guardian has become apparent as it has announced it expects to report operating losses of between £50m and £52m in the year ending March. Consequently it’s out to save £54m over the next three years although it’s just awarded union staff a two per cent pay.
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JANUARY 26, 2016
After Droga5’s heroics for ‘The Y’ we’re here for good, again, with Stella Artois, Mother London, production company 1stAveMachine and studio Palma Pictures in a new global campaign aimed at raising money for Water.org. Water.org is a charity supported by The Martian star Matt Damon (whose biggest problem in the film was finding water) and.
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JANUARY 25, 2016
In just under two weeks, once again, America’s Adverati will blow billions on 30-second spots costing upwards of $5 million each to reach an audience of churls who will most probably be taking a pee just when your $5 million epic is airing. Not that it matters, ‘cos you will have already run the s**t.
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JANUARY 25, 2016
Shiny new Interpublic network MullenLowe (bring back spaces between words somebody) is up and running, positioning itself as a ‘global creative boutique, with a challenger approach delivered through a hyperbundled operating model.’ It’s a pretty big one, with 90 offices in 65 countries. The four main brands are: MullenLowe, digital agency MullenLowe Profero, MullenLowe Mediahub.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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JANUARY 24, 2016
The latest #MediaSnack broadcast by Tom Denford and David Indo of ID Comms looks at the money and the effort being invested by US brands in the Super Bowl. With the big game just a few weeks away, Tom and David will consider: • Why the Super Bowl is still considered such a powerful advertising.
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JANUARY 25, 2016
Mergers and acquisitions in adland were down a third in 2015 compared to 2014 (2014 saw Publicis Groupe’s $3.7bn acquisition of Sapient) but there are some interesting new names in the frame according to research from global marketing consultancy R3 Worldwide. *M&A market ($5.3b, 119 deals) down 32 per cent on 2014 *WPP leads all.
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JANUARY 28, 2016
PETA (People for the Ethical Treatment of Animals) is at it again; getting an ad banned to rack up views on YouTube and the like. It’s an old trick but PETA has given it a wash and brush up for the Super Bowl. It’s debatable whether PETA ever had any intention of running the ad.
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