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JUNE 22, 2017
By Anthony Svirskis As a case study in how a brand turned around its financial fortunes by wholeheartedly embracing the power of social media, Lego is a pretty difficult one to beat. At the turn of the millennium, the family-owned Lego was suffering from crippling losses – in 2003 it faced a budget deficit equivalent.
Gods of Advertising
JUNE 23, 2017
One Lion is apparently enough. The great irony from the Cannes International Festival of Advertising is that by far the biggest story coming from this famously bloated bacchanal is that the new leader of Publicis Group, Arthur Sadoun decreed in the forthcoming year zero euros will be spent on advertising award shows! Instead, Publicis has introduced a Siri-like App called Marcel (named after Publicis’ founder), which will unite the holding company’s agencies into a “Power of One.
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All About Advertising Law
JUNE 19, 2017
It is no secret that influencer marketing—in which social media influencers have the ability to engage with their followers and create “organic” content about a particular product or service—is a huge asset for companies. It is also no secret that advertisers, agencies and influencers alike are often confused about how to comply with the FTC’s Guides Concerning the Use of Endorsements and Testimonials.
InMobi
JUNE 19, 2017
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “K-Start: Let the Games Begin” an event organized by Kalaari Capital in Bangalore, India.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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JUNE 22, 2017
Not being at Cannes I can’t speak about the quality of the presentations – I leave that to my good friend Jane Austin – but here’s an interesting one available on YouTube from McKinsey partner and digital wizz Hason Heller. Heller is a former agency entrepreneur so not your usual McKinsey type. McKinsey has devised.
AdPulp
JUNE 21, 2017
Bad advertising is here to stay. Bad advertising is about to go away. Which is it? Here’s a fresh sample of how bad, bad can be: I know that hurt. Sorry for putting you through that. Is there any hope for an industry that consistently churns out this kind of rotting flotsam? According to Andrew […]. The post Command and Control Is for 20th Century Egotists, Not 21st Century Marketers appeared first on AdPulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
JUNE 20, 2017
I can’t see the logo… We were previewing numerous campaign ideas today, tacked up in the wall, comprising the usual bits: potential tag lines, assorted copy, found images and various “ad-like objects.” Being the first internal round of discussion the work was still quite primitive. This meant the usual caveats had to be given to those seeing the work for the very first time: it’s not ready yet… it’s not right yet… etc.
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JUNE 19, 2017
Cannes again. Normally we heave a deep sigh of resignation as we slap on the fake tan and brace ourselves for another week of waking up exhausted everyday to listen to people talk about themselves. This year however we are determined to fully embrace the same old themes (diversity and purpose, anyone?) and ‘reach out’.
AdPulp
JUNE 17, 2017
Here’s a recap from a selection of today’s talks at Cannes, in case you were too hungover to attend any panels today, or maybe you’re not in the south of France this weekend: “The sun is setting on Cannes,” one agency exec affiliated with a major holding company told Ad Age. Clients with each passing […]. The post Cliff Notes from Cannes appeared first on Adpulp.
MediaFuse
JUNE 17, 2017
In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. Industry media erupted, proclaiming that the program, which the search giant dubbed exchange bidding in dynamic allocation (EBDA), was the death knell for header bidding.
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More About Advertising
JUNE 20, 2017
With some 15,000 attendees from 100 countries across eight days, the Cannes International Festival of Creativity – Cannes Lions – is the planet’s biggest gathering of the advertising, creative, digital and marketing world. It’s also one of the biggest networking opportunities on earth, with a lot of glitz sprinkled into the mix – names appearing.
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JUNE 23, 2017
WPP’s Wunderman seems to be on a charge under the overall direction of WPP Digital boss Mark Read and now it’s won a whopper, Samsung Electronics’ CRM and loyalty marketing activity across Europe. The pitch was handled by Oystercatchers. Wunderman’s remit includes strategy, communications, campaign management and deployment, based on a regional strategy across 17.
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JUNE 20, 2017
The UN steps in to ban stereotypes in ads You know there’s trouble when the UN shows up. The United Nations was in Cannes this week to gather together the world’s biggest advertisers, including Google and Facebook, to combat “the widespread prevalence of stereotypes that are often perpetuated through advertising.”. More here. Reverend Jesse Jackson.
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JUNE 21, 2017
The robots are taking over at Publicis Groupe Publicis Groupe is stopping all of its agencies around the world from participating in awards shows and trade shows for over a year, so no Cannes for them next year. The cash they save will go to an AI robot called Marcel who appears to have taken.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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JUNE 21, 2017
Can you see much – or even straight – at Glastonbury? Depends on your degree of alcohol/substance abuse I suppose but agency CHI has teamed with sister experiential agency Muster, MPC Creative and karaoke supplier Sunfly (what’s a karaoke supplier?) to create eye tests for festival goers courtesy of new client Royal National Institute of.
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JUNE 23, 2017
Ad Effectiveness specialist WARC had a day at Cannes with three sessions and here are some of the speaker quotes it’s highlighted. Lessons from the World’s Best Campaigns “Think inside the box. There’s a tendency to go into a far bigger topic than what your brand can own” – Rajat Mendhi, EVP planning BBDO India.
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JUNE 21, 2017
Cannes Lions has long been referred to as adland’s Oscars. And in the same spirit, much excitement has long revolved around who will win the Film Grand Prix. But the extent to which this is still valid is debateable in the landscape in which brand owners and agencies now compete: a digital world of cross-platform.
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JUNE 19, 2017
Another day another media agency disappears. This time it’s WPP’s Neo@Ogilvy, which employs a somewhat mind-boggling 1000 staff and ‘advisors,’ which is being absorbed into WPP media holding GroupM. Two weeks ago WPP rolled global media agency Maxus into MEC. Last week WPP CEO Sir Martin Sorrell warned of fundamental structural changes in the ad.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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JUNE 23, 2017
Here’s WPP’s Sir Martin Sorrell talking about American football and great quarterbacks at this year’s Cannes Lions. No, me neither.
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JUNE 23, 2017
Snapchat’s Ferris wheel gets Arthur Sadoun in a spin The Snapchat Ferris wheel in front of the Palais this year has made one important French man very, very angry. Ad Age reports that Publicis Groupe boss Arthur Sadoun stated the wheel “symbolises the fact that our companies, the holding companies, have lost their thought leadership.
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JUNE 23, 2017
Saatchi & Saatchi won’t be winning any Lions at Cannes next year thanks to new Publicis Groupe boss Arthur Sadoun’s decision to can awards entries next year – not universally well received it seems, particularly among Publicis agencies one of which is named Marcel – but Saatchi has produced its 27th New Directors’ Showcase, with.
More About Advertising
JUNE 21, 2017
Here’s a breath of fresh air: a new ad from AMV BBDO in Martini’s ‘Play with Time’ campaign, featuring some top of the range Italian totty (one of them’s a video ‘influencer’ but aren’t we all these days, darling) waltzing through a scenic bit of old Italia ogled by dodgy looking blokes in shades. I’m.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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JUNE 20, 2017
That Arthur Sadoun doesn’t let the grass grow under his feet does he? Only a few weeks into the job as head of Publicis Groupe he’s announced the creation of a new artificial intelligence tool Marcel (named after Publicis founder Marcel Bleustein-Blanchet) which seems designed to turn the agency group into a mobile-fixated bunch of.
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JUNE 20, 2017
There are all sorts of new beasts padding through the media landscape and one such is MCap, a US-based media investment outfit. It’s just hired Omnicom head of global trading Andy Zonfrillo (left) as global MD which suggests it has its sights on more than just funding media companies.
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JUNE 23, 2017
C-Suite titles get dafter by the day so why not hire a Chief Happiness Officer? So here’s one and the same in the form of Asim Chaudhry, of ‘People Just Do Nothing’ and Chabuddy G fame (we’re told it’s fame), in his own happiness torture chamber for Carphone Warehouse’s iD Mobile 4G network. Courtesy of.
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JUNE 22, 2017
Is Publicis Groupe right to pull out of the Cannes International Festival of Creativity and all the other big international and (presumably) national awards? New Publicis boss Arthur Sadoun says it’s spending the money (Publicis probably spends upwards of $20m a year on various awards, chiefly Cannes) on its very own version of Siri or.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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JUNE 22, 2017
KP Snacks’ KP Nuts are returning to TV after 24 years – along with lots of social, Facebook etc – with a characteristically economical campaign from BMB. It’s that elephant in the living room again. Apparently the enemy is supermarket own label. Neat and funny with a good end line. Won’t see many of these.
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JUNE 21, 2017
Former Cheil and Red Brick Road boss Paul Hammersley is launching Harbour, an affiliation of indie agencies aiming to compete with the big holding companies. Members include creative agency George & Dragon, media shop Goodstuff, on site specialist Oliver, outdoor buyer Talon, digital agency Dac, creative and production company Just So and sound company Scramble.
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JUNE 21, 2017
There are times when it seems we should rename this site Moreaboutsocialservices. Whirlpool and DigitasLBi have won the Cannes Lions Creative Data Grand Prix (don’t ask) for Whirlpool’s Care Count initiative installing washing machines and dryers in US schools after the data told them lots of kids missed school because they had no clean clothes.
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JUNE 20, 2017
The first bunch of big Grand Prix at Cannes have been announced and three of the pundits’ favourites have obliged. Boost Mobile and 180LA win in Promo & Activation with Boost Mobile’s ‘Boost Your Voice’ contribution to helping disadvantaged Americans vote. State Street Global Advisors and MRM McCann win the Glass Lion, PR and Non-Traditional.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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