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OCTOBER 14, 2015
Paul Snoxell is creative director of Partners Andrews Aldridge. A copywriter by trade, Snoxell has been a creative director in direct, digital and integrated agencies for over 14 years. He’s spent more than seven years at Partners Andrews Aldridge, working on integrated global campaigns for the likes of Rolls-Royce, BMW and Santander. Partners recently.
Advertising to Baby Boomers
OCTOBER 16, 2015
Ah! well a-day! what evil looks Had I from old and young! Instead of the cross, the Albatross About my neck was hung. - The Rime of the Ancyent Marinere While we’ve yet to slay any flying metaphors with our bows, we are beginning to do something almost as unforgivable: we’re getting old. What a curse. And apparently we’re all supposed to strap on high-tech wearables as penance… But we’re not.
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Gods of Advertising
OCTOBER 12, 2015
“I just lost my daughter’s college fund on Fan Duel!” Lot of hullabaloo over the legality/morality of online fantasy league sites, Fan Duel and Draft Kings… In 2011, the FBI shut down two of the most popular online gambling sites, Poker Stars and Full Tilt Poker, accusing their owners of money laundering and other nefarious activities.
All About Advertising Law
OCTOBER 16, 2015
The Advertising Self-Regulatory Council operates several self-regulatory programs including CARU, NAD and ERSP. Traditionally these have been thought of as distinct programs – CARU regulates marketing to children, ERSP regulates companies that market and sell their products electronically while NAD oversees most traditional national advertisers. While this compartmentalization is largely true, there is some overlap between ERSP and NAD as well as some differences in their procedures that could
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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OCTOBER 15, 2015
Apple’s decision to support ad blocking on its browser, Safari, has dominated the marketing columns since it was announced a couple of weeks ago. It would be easy for advertisers to descend into a blind panic about ad blockers signifying the end of the ad funded model, but is that really the right reaction? It.
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OCTOBER 13, 2015
Kevin Swanepoel is CEO of The One Show, initially a New York event but now global. The One Show World Tour is in London, at Mother in Shoreditch, on Wednesday October 14 before heading to China, Hong Kong, Singapore, Taiwan and Australia. It finishes in Mumbai on December 11-14. 1/Awards shows are now a global.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
OCTOBER 13, 2015
One of the biggest topics in digital advertising seems to be the increase in advertisers taking their programmatic trading out of agencies and bringing it in-house. Netflix and Kellogg’s have been amongst the most high profile proponents of this move, coming clean at the end of last year in AdAge about the benefits of taking.
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OCTOBER 14, 2015
Required reading for Big Dumb Agencies and Big Dumb Holding Companies – Madison Avenue Manslaughter. There is no question that the advertising agency business I used to know, love, and profit from, is in a radical state of change, not to mention confusion, perhaps even panic? Back in my Mad Man days, you could reach.
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OCTOBER 12, 2015
My friend George Parker has been musing about Sir Martin Sorrell’s many deals at WPP, prompting this response on WPP earn-outs from correspondent Jane Don’t (below pic). Jane Don’t said… It’s quite a simple 10-step programme George: 1. “Buy” a company using WPP options, with a five year earn-out. 2. Sack the overheads, generating an.
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OCTOBER 16, 2015
We are in the middle of The Rugby World Cup – the biggest sports event in the world this year. Valuable ABC 1 audiences are amassed around one of the few high profile sports events that is still free to air. As a result, sports betting brands are congregating around the event, making it clearer.
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OCTOBER 13, 2015
Havas Worldwide has made two senior hires – Toygar Bazarkaya as CCO for the Americas – a first for the agency – and Matt Howell as its new global chief digital officer. Bazarkaya (below) joins from BBDO New York, where he was executive creative officer for nearly six years. Before that he was CCO of.
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OCTOBER 16, 2015
Diageo has picked Mother London to handle Irish liqueur Baileys globally. Baileys quit BBH earlier this year saying it was going to handle the account in-house, as it did with Johnnie Walker (also at BBH). Anomaly was subsequently appointed to Johnnie Walker. Mother beat Wieden+Kennedy, Droga5 and CAA to the business which it adds to.
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OCTOBER 14, 2015
Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in cross border deals, accounting for 37 per cent WPP the most active buyer with 12 acquisitions Consultancies continue buying spree Full service digital most active sector with 22 deals Despite the Chinese stock market crash.
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OCTOBER 12, 2015
I know you all like to hear about my problems with Virgin Media, the cutting edge of the cable revolution (nobody thinks, least of all them). Anyway, VM finally admitted today that they have a faulty cable in my area of north London. They’ve known about this for years.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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OCTOBER 16, 2015
Leagas Delaney has produced a new online film as part of its global ‘Numbers can be extraordinary’ campaign for Penfolds wines, this time an online film to mark the release of the 2011 Penfolds Grange vintage. It tells the story of the birth of the legendary Penfolds Grange Bin 95, crafted against the odds by.
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OCTOBER 15, 2015
Shane Williams is currently doing duty as one of ITV’s many commentators at the Rugby World Cup. Wales could have done with the, now retired, ‘flying winger’ as he’s termed here in their loss to Australia. Power and pace there was a aplenty, inspiration of the Williams kind was rather missing. Anyway, enough of that.
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OCTOBER 12, 2015
Energy companies are pouring love over us like hot sauce. Recently we had CHI’s cuddly-wuddly campaign for British Gas’ Hive offer and now SSE’s orangutan is back in the mainstream, although we did glimpse him/her at Twickenham recently for the Rugby World Cup. There is a proposition here: that SSE makes its offers open to.
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OCTOBER 13, 2015
I don’t how booze giants do it. They spend a fortune on advertising, changing strategy left, right and centre, and most of it’s crap. But they still sit proudly atop one of the world’s biggest markets. Diageo’s Johnnie Walker being one case in point. God knows what will happen when ABInBev completes its takeover of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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OCTOBER 12, 2015
It’s not the easiest time to be a German carmaker but Mercedes presses confidently on, this time with a new campaign from Jung von Matt/Alster showing off its PLUS brake assist system that (it claims) stops you crashing. Well that’s certainly a benefit and the agency eschews high speed this and that by showing kids.
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OCTOBER 16, 2015
Droga5 in London has finally won what looks like a real account, courtesy of good old Unilever. The agency has picked up the global relaunch of Impulse. Impulse, aimed at women, claimed to be the world’s first ‘perfume deodorant’ back in the 1970s. Droga5 pitched against incumbent Ponce in Argentina and Ogilvy offshoot David. As.
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OCTOBER 16, 2015
Tesco’s first major campaign through BBH breaks on Sunday, bringing back the ‘Every Little Helps’ line with a couple of ads featuring Ruth Jones as headmisstress and mum Jo, Ben Miller as dad Roger and Will Close as son Freddie. One ad plugs Tesco’s new Brand Guarantee offer and the other its ‘one-in-front’ promise to.
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OCTOBER 15, 2015
George Parker reminds me (informs actually – must stop cosying up to George or people will talk) that WPP’s annual Stream conference (or (un)conference as it describes itself) starts in Marathon today for three days. It’s an intriguing choice of venue certainly. Marathon was the scene of a great battle in 490BC between the victorious.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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OCTOBER 16, 2015
Dell, Lenovo, HP, chip supplier Intel and Microsoft are combining for a new $70m campaign ‘PC does whaat?’ aiming to show that these largely unloved devices are actually pretty good. There’s a new generation of Intel chips coming out alongside Microsoft’s Windows 10 so the aim is to get PC users to upgrade as well.
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OCTOBER 12, 2015
WPP’s Government & Public Sector Practice has poached the UK government’s one-time deputy director of government communications Sean Larkins as director of consulting and capability. “Communications capability” is a new offer it says. Working for the Government Larkins (left) “led the reform of UK Government communications on behalf of the Prime Minister’s Office and Cabinet.
All About Advertising Law
OCTOBER 12, 2015
It is long-standing NAD precedent that a “compare to” claim can be either a mere invitation to compare to products, which requires no substantiation, or a comparative performance claim, which would require substantiation. Whether a “compare to” claim is an invitation or a comparative claim depends on the context in which a claim appears. Over the years, NAD’s analysis has focused on whether the “compare to” claim appears as a distinct claim, set off from other claims on the label or advertising
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OCTOBER 15, 2015
What is it about TBWA London?
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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OCTOBER 14, 2015
Playboy is finally ditching its nudes after 60 years or so – but everyone was really supposed to read it for the articles etc. On the grounds that there’s loads of internet porn freely to hand (so to speak) including other parts of the Playboy empire. Will this help the venerable old mag attract more.
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