Digiday

DECEMBER 10, 2023

The online advertising business of the 1990s was a bubble fueled by venture capitalists eager to make the most of the online land grab. Although, the bursting of the dotcom bubble in 2000 arrested the “hockey stick growth” of online ad spend, not to mention investment in companies providing such services. Arguably, the opening decade of the 21st century was pivotal for ad tech as society’s digital transformation went underway; Big Tech embraced advertising as a business model,

Ad Tech 81

Ad Tech Media Advertising Marketing 81

Adweek

DECEMBER 11, 2023

There's a new player in town. Giant Spoon partner Laura Correnti is set to shake up the women's sports world by launching Deep Blue Sports + Entertainment, a new firm that wants to become the agency of record in women's sports. The firm will provide agency services that include platform development and brand strategy, media.

Entertainment 353

Entertainment Agency Media Marketing 353

Ad Rants

DECEMBER 13, 2023

In today's fast-paced digital era, the safety shoe industry is transforming, and businesses increasingly recognize the importance of embracing e-commerce. This article explores the current landscape of safety shoe e-commerce, delving into trends, benefits, challenges, and best practices that can propel safety shoe businesses to thrive in the online marketplace.

SEO 237

SEO Retail Audience Fashion 237

Seth Godin

DECEMBER 14, 2023

Trust is worth more than attention. Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going. Choose your customers, choose your future. Tell ten people. If they don’t tell the others, make a better product. Creating the conditions for the word to spread is the job of the marketer.

Marketing 128

Marketing 128

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

DECEMBER 14, 2023

Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser feature called Tracking Protection. When enabled, it will automatically cut off a website’s access to third-party cookies. On Jan. 4, Chrome will activate Tracking Protection for 1% of a randomly selected group of Chrome users […] The post Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) appeared first on AdExchanger.

Cookies 127

Cookies 127

Adweek

DECEMBER 11, 2023

In January, Naomi Osaka announced to the world that she'd be stepping away from tennis in 2023 as she prepared to give birth. Her daughter, Shai, arrived in July, and--a little more than two weeks later--Osaka returned to her tennis training to begin fulfilling a dream: "for my kid to watch one of my matches.

Marketing 327

Marketing 327

Seth Godin

DECEMBER 10, 2023

Last week, I passed 800 people as I walked my way through New York. I decided to look at the folks I was walking near. Of those 800 people, not one was as conventionally attractive as a movie star. Few looked like the images I saw on the billboards I passed. Most wouldn’t be cast in a commercial. Perhaps 40 went to a famous college, maybe 10 played competitive sports.

Media 123

Media Marketing 123

AdExchanger

DECEMBER 14, 2023

Nexxen announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in restaurants and sports bars. Guess what’s old is new again when it comes to marketers using TV as a way to reach as many people as possible. The post Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen appeared first on AdExchanger.

Ad Tech 120

Ad Tech Marketing 120

Adweek

DECEMBER 11, 2023

While 2023 has been a challenge for many sectors of the marketing ecosystem, there are unequivocal standouts whose products and people are driving business forward. Just look at Nvidia, which is transforming how marketers work; or Kroger, Target and Albertsons, retailers embracing their roles as media platforms; or Uber, which has turned rides and deliveries.

Retail 321

Retail Media Marketing 321

Exchange Wire

DECEMBER 14, 2023

In the latest in our Predictions series, we take a look at what the major innovations of the next twelve months could be. A broad category to look at, AI, identity, and sustainability all feature highly on our industry experts predictions [.] The post Predictions 2024: Innovation appeared first on ExchangeWire.com.

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Advertising

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that const

Marketing 119

Marketing MarTech ROI 119

AdExchanger

DECEMBER 13, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch Party Advertisers and creators have dinged Netflix in the past for its lack of transparency into streaming ratings. Netflix answered critics this week with a surprise data dump – its first real viewership report. The report, which Netflix will release twice a […] The post Netflix Actually Shared Viewership Data; Why Xbox Is The Key For Microsoft Ads appeared first on AdExchanger.

Advertising 121

Advertising Media 121

Adweek

DECEMBER 13, 2023

Ben & Jerry's and Ava DuVernay are using their Lights! Caramel! Action! ice cream collaboration as a call to action--in more ways than one. The famed Vermont-based ice cream maker and the award-winning filmmaker, writer and producer--both as well known for their social justice activism as they are for their respective crowd-pleasing crafts--have teamed up.

Food 307

Food Advertising 307

Smart Insights

DECEMBER 12, 2023

Grow your IT/high-tech business across the 'internet of things' by applying these latest industry strategies for technology product marketing What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field … The post Technology product marketing lifecycle strategies for your IT/High tech business appeared first on Smart Insights.

Marketing 111

Marketing Manufacturing MarTech 111

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. If you’re on the B2B side, you’re trying to get in every sale you can to achieve your goals. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is.

A/B Testing 116

A/B Testing MarTech Conversion eCommerce 116

AdExchanger

DECEMBER 14, 2023

How would you describe the state of privacy in the ad tech industry? “In one word: fragmented,” said Tony Katsur, CEO of the IAB Tech Lab, speaking during a virtual event hosted by ID5 on Thursday. You already need both hands and one foot to count the number of US states that have passed comprehensive […] The post Solving For Identity With Privacy In Mind Is ‘The Issue Of Our Industry’s Time’ appeared first on AdExchanger.

Ad Tech 118

Ad Tech 118

Adweek

DECEMBER 15, 2023

If anything, Amazon's latest activation has a massive Reach. Ahead of the Las Vegas Raiders stomping the Los Angeles Chargers on Prime Video's latest Thursday Night Football game, Amazon released a giant, 15-foot-tall Jack Reacher onto the Allegiant Stadium crowds--much to everyone's delight. The giant Jack, done in honor of today's Season 2 premiere of.

Marketing 301

Marketing 301

Rob Campbell

DECEMBER 10, 2023

Hello I’m back. And the good news, it’s not for long … Not because I’m going away again, but because it’s almost the holiday season so you – and I – get a break from this blog for a month. A MONTH! So with all the horrors on in the world, at least there’s that positive news to look forward to. Anyway, as you can tell, I am back from the UK and there’s one main reason for it.

Conversion 111

Conversion Education 111

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. The first part is here. 5. Identify and trigger behaviors Crafting a unique identity is only the beginning. You need action. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal.

Marketing 115

Marketing MarTech Conversion 115

AdExchanger

DECEMBER 11, 2023

TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos. The post Signal Loss Is Muddying TV Measurement – But Identity Data Can Help appeared first on AdExchanger.

Marketing 118

Marketing Advertising 118

Adweek

DECEMBER 14, 2023

To promote the theatrical release of Aquaman and the Lost Kingdom on Dec. 22, Warner Bros. partnered with AR tech company Zero10 to bring the latter's AR Mirrors to select movie theaters across Los Angeles and New York. Moviegoers will be able to stand in front of the AR Mirrors to try on Aquaman's costume.

Advertising 294

Advertising 294

More About Advertising

DECEMBER 15, 2023

Publicis led the traditional ad holding companies in 2023 (so far, they still have to report full year figures) but David Droga’s Accenture Song has been the clear stand-out, reporting revenues earlier in the year up 14% from $14bn to $18bn. And this without a media agency, where most of the trad. holding companies’ revenue … The post MAA holding company, media agency and person of the year first appeared on More About Advertising.

Agency 105

Agency Media Advertising Finance 105

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Martech

DECEMBER 11, 2023

In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. That’s the situation where one fallacy is used as proof of another. Like, “If A is true because B is true, B is true because A is true.” Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we nee

Marketing 113

Marketing Conversion MarTech Conversion Rate 113

AdExchanger

DECEMBER 13, 2023

The days of direct relationships in TV ad buying aren’t over yet. CTV ad buying platform Madhive is partnering with TV identity resolution company Blockgraph for a more direct connection to media supply. The post Madhive And Blockgraph Woo Advertisers With More Direct Access To TV Data appeared first on AdExchanger.

Advertising 115

Advertising Media 115

Adweek

DECEMBER 15, 2023

This fall, the WNBA wrapped its most-viewed season in 21 years, announced an expansion for the first time since 2008 and saw its highest attendance in 13 years. And that's just the start. WNBA commissioner Cathy Engelbert told Adweek she has a game plan to keep the exponential growth going, especially considering a recent Sports.

Marketing 292

Marketing 292

Seth Godin

DECEMBER 13, 2023

We actually don’t really know. Netflix just released their first-ever detailed analysis of how many hours of engagement the top 15,000+ most watched shows on the network received over a six month period. Here’s the file. Who won? That question is actually the lesson here. The fact is, most organizations are pretty clueless about where real value lies.

Non-Profit 104

Non-Profit Audience 104

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Here are the updates relevant for managers: Deal pipeline rules (beta) Scheduling pages allow additional guests in meetings (beta) Custom funnel report builder supports optional/skip stages and more objects (beta) View purchased products on the contact or company record (beta) Subscriptions can collect or refund a prorated amount for mi

Conversion Rate 107

Conversion Rate MarTech Communications Media 107

AdExchanger

DECEMBER 12, 2023

Traditional TV advertising is certainly going through a period of significant and disruptive change. But the shift of ad dollars from linear to connected TV (CTV) is not the inevitable consequence of changing audience viewing habits. Rather, it is a consequence of advertisers feeling like they have more control over campaign targeting and measurement in […] The post CTV Isn’t Just The Evolution Of TV – It Brings Unique Advertising Potential appeared first on AdExchanger.

Advertising 114

Advertising Audience 114

Adweek

DECEMBER 12, 2023

When The Creative Circus announced it was closing in 2023, it was yet another nail in the coffin for portfolio schools, which have seen fewer students because of high prices. Virginia Commonwealth University has now acquired The Creative Circus and wants to make it more inclusive for undergraduates looking to get into the industry, and.

Agency 288

Agency 288

Seth Godin

DECEMBER 11, 2023

If you announce that something is elegant or classy, it probably isn’t. There’s a humility to hospitality and sophistication that evaporates when we name it.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.