Single Grain
APRIL 12, 2023
When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market.
Adweek
APRIL 14, 2023
Two weeks ago, transgender influencer Dylan Mulvaney announced a limited partnership with Bud Light. To commemorate March Madness and her "day 365 of womanhood," Mulvaney encouraged consumers to celebrate the tournament with the beer brand while brandishing cans with her face on them. The subsequent transphobic outroar on social media--which can be summarized by a.
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The Ad Tech Blog
APRIL 12, 2023
Self-managed teams do not exist In my early days studying agile , there was this idea about self-managed self-regulatory teams. Leadership was an unnecessary overhead. They don’t need a leader; they only allow smart people like them. Even Steve Jobs talks about them : “ if they know what to do, they will figure out how to do it… “ I might not be in the same generation as Steve Jobs, but my experience taught me that that’s a lie.
Seth Godin
APRIL 8, 2023
More than ever, we’re pushed to have certainty. Strong opinions, tightly held and loudly proclaimed. And then, when reality intervenes, it can be stressful. The software stack, business model, career, candidate, policy, or even the social network habits that we had as part of our identity let us down. It’s not easy to say, “I was wrong.” And so people live in stress, sticking with something that used to work longer than they’re comfortable with.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Marketing Dive
APRIL 12, 2023
To boost its latest purpose-driven effort, the Unilever brand released a short film about a young person whose mental health was affected by social media.
Adweek
APRIL 13, 2023
Marisa Thalberg is venturing from the hardware store to the deep blue sea. SeaWorld Entertainment has named the former Lowe's CMO its chief marketing and communications officer, effective April 24. Thalberg will be responsible for brand and marketing strategies that increase visitation, drive revenue and elevate the company's conservation mission.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
APRIL 11, 2023
As virtual and augmented reality (VR/AR) usage rises among consumers, advertisers are slow to integrate the technology into their campaigns, marketing research firm Advertiser Perceptions has found. According to market data tracker Statista, consumer spending on VR and AR is expected to reach $72 billion by 2024 – and as Advertiser Perceptions notes, everyone with a smartphone already owns an AR-ready device.
Seth Godin
APRIL 14, 2023
That’s unlikely. You’re rarely going to get the freedom and resources to do your best work unfettered. The hard part (and the opportunity) is to figure out how to get comfortable with fettered. Because fettered is what’s on offer. Boundaries and scarcity aren’t simply impediments. They’re leverage points and opportunities.
Adweek
APRIL 13, 2023
After a somewhat fallow period, Meta is regaining its footing with marketers. Three agency and brand sources told Adweek they are reallocating funds back toward Meta, especially compelled by the performance of Advantage+ Shopping Campaigns, an AI-driven tool that optimizes ads across audiences and ad formats, leaning on automation and machine learning to make up.
AdExchanger
APRIL 10, 2023
Blind emphasis on brand safety drives a blunt approach to blocking, creating an immense waste of quality impressions and lost opportunities. The post Publishers, You Can Put An End To Brand Safety Metric Mania appeared first on AdExchanger.
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Martech
APRIL 14, 2023
Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Understanding the value of these channels and the type of benefit they bring to a campaign helps determine budget spends, traffic sources and how to optimize campaigns. Below, we will introduce the basic concepts around attribution modeling and ways to get the most out of it.
Seth Godin
APRIL 12, 2023
And it changes over time. You and I know what to do when we see a revolving door, or to speak quietly in a library. We have expectations of how the world works and what designers are saying with their work. Here’s a photo of a device with two controls. We’ve been taught our whole lives that the bottom one, the faucet, is designed to control the amount of water flowing through a pipe.
Adweek
APRIL 14, 2023
Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly stoned dude who was stymied by.
AdExchanger
APRIL 9, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Could Possible Go Wrong? Elon Musk was a splashy late get for the POSSIBLE marketing conference in The post Elon Musk May Be A Great Get And A Regret; The Ad Tech Gold Mine appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
APRIL 10, 2023
Trans influencer Dylan Mulvaney (10.8m followers on TikTok and 1.8m on Instagram) has been hired by Nike to promote its women’s Alate sports bras and Zenvy leggings, sparking a backlash from people who would prefer someone with a more typical woman’s body to model these kinds of products. Mulvaney, most famous for her “days of girlhood” The post Nike’s ‘year of the woman’ gets off to a bumpy start with trans sports bra row first appeared on More About Advertising.
Smart Insights
APRIL 14, 2023
What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. … The post How to use the 7Ps Marketing Mix appeared first on Smart Insights.
Adweek
APRIL 11, 2023
Scores of Floridians started lining up long before their neighborhood pool opened, and once it did, they quickly got down to the business at hand: dancing to live music, taking group photos, doing the limbo and sampling a new canned cocktail with a citrus kick. The recent gathering, hosted by Hard Mountain Dew, had all.
AdExchanger
APRIL 10, 2023
Whenever the butterflies at Apple WebKit flap their wings, “Ad Tech Island” feels the aftershocks. Last week, a small change to Apple’s on-device tech to patrol third-party data collectors sent The post How A Minor Apple WebKit Tweak Can Send Ripples (Or Trigger Tsunamis) Across Marketing Tech appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
APRIL 14, 2023
In this week’s Week in Review: French video publisher Brut secures another billionaire investor, Twitter merges with Musk’s X Corp, and S&P raises its forecast for US ad spend. Top Stories French Video Publisher Brut Finds Fourth Billionaire Investor French video startup Brut, a company that creates youth-skewed news videos, has secured a fourth billionaire backer, shipping tycoon Rodolphe Saade, who acquired a 16 percent stake in the business.
MNTN
APRIL 14, 2023
Viewers are more likely to pay attention to ads on apps that are paid or subscription-based, according to a study conducted by Yahoo and Publicis Media. The paid streaming formats’ average edge in ad attention may have to do with expected trade-off for subscription prices, as the study also found that viewers expect a better ad experience and are more critical of ads on paid streamers.
Adweek
APRIL 14, 2023
When the national milk processors' organization MilkPEP and the agency Gale embarked on the challenge of repositioning milk for a new generation--and during a global pandemic, no less--they knew they needed to think differently than their "Got Milk?" predecessors. "Got Milk?" is one of the most effective advertising campaigns in American history. It was clever.
AdExchanger
APRIL 13, 2023
Ad tech vendors who scrape content to build contextual segments are irking publishers. And the latest tweak in Safari will cut down on vendors that camouflage themselves in first-party cookie The post The Big Story: First-Party Cookie Camouflage appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
YieldBird
APRIL 12, 2023
In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. To streamline and centralize the process, Google Ad Manager (GAM) replaced the previous pricing rules with Unified Pricing Rules (UPRs), ensuring consistent pricing across all channels. UPRs also empower publishers to establish universal pricing rules for all indirect demand for their inventory within GAM.
MNTN
APRIL 13, 2023
One of the exciting developments that came along with the streaming revolution was the wealth of original content. Streaming-first channels introduced us to high-quality new favorites from Stranger Things on Netflix to The Marvelous Mrs. Maisel on Amazon’s Prime Video. The hope was that these exclusive content offerings would draw subscribers in a crowded and continually evolving pool of streaming channels.
Adweek
APRIL 12, 2023
The head of marketing for beer brand Beck's has promised to continue to use generative artificial intelligence in future projects following the success of its first attempt, which led to the development of a special edition beer. It took less than half an hour for the AI-developed Beck's Autonomous to be snapped up after its.
AdExchanger
APRIL 14, 2023
Comcast-owned ad buying platform AudienceXpress upgraded its targeting chops, including more data for audience segmentation and new conquesting capabilities. The post Comcast’s AudienceXpress Upgrades Its Targeting Ahead Of The Upfronts appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
InMobi
APRIL 11, 2023
Insights that help brands craft Ramadan marketing campaigns Ramadan is a time of great excitement among the Southeast Asian Muslim population, and engaging this spirited crowd this season requires a tactful, insight-based approach. In this conversation with Tiffany Ang and Stanley Leong from CNA938, Rishi Bedi, Managing Director, APAC, InMobi, discuss how people think, shop, and travel during this season and how brands can engage them effectively, with insights from our report, Ramadan 2023 at a
VideoWeek
APRIL 12, 2023
Last month saw Daily Mail publisher DMGT sign up to Google News Showcase, meaning all major UK publishers are now enrolled in the programme, whereby Google pays publishers for content featured on its news pages. But the initiative has not been without its critics, who accuse Google of negotiating unfair terms for publishers, and attempting to avoid legislation that would force the tech giant to pay publishers more for news content.
Adweek
APRIL 13, 2023
While in line to buy a train ticket one morning about four years ago, Pete Markey spotted a poster for improv comedy classes that would change his life. The ad prompted Markey, chief marketing officer of Walgreens-owned British health and beauty retailer Boots, to realize that while he did want to learn something new, his.
AdExchanger
APRIL 12, 2023
True Classic is a dyed-in-the-wool performance marketer. The casual menswear brand is completely “solution-agnostic,” according to its president, Ben Yahalom. The post Men’s Apparel Brand True Classic Takes A Mathematical Approach To Growth Marketing appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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