AdExchanger
JUNE 14, 2023
AI went from quirky novelty to dominant disruptor in a matter of months, taking over the headlines, as consumer-friendly and business-centric AI applications continue emerging in every sector. AI’s role The post AI In Digital Advertising: From Black Box to Returning Control to Marketers appeared first on AdExchanger.
Adweek
JUNE 12, 2023
Wearing an ankle-length dress and a glossy updo while posing outside her Los Angeles home, Keke Palmer decides that intermissions are for entertainment. In the quiet moments between takes of her Adweek photo shoot, Palmer belts out Destiny's Child lyrics for a skeleton crew of photographers, stylists and assistants. With these impromptu concerts, it's as.
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The Ad Tech Blog
JUNE 14, 2023
Ask one of your developers this question and watch his/her face change suddenly. We all understand how to value stocks (using methods like the Buffet approach.) And we all understand the value of having smart developers on the team. One of the challenges of working with them is communicating how they day to day work (i.e., coding.) leads to increasing the company’s valuation.
Martech
JUNE 14, 2023
There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old. When it comes to AI, change comes fast. Not just in the technology, but in attitudes and usage. Here’s a collection of statistics about AI and marketing with the date of the survey included. This will let you judge for yourself how much things have changed since they came out.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
JUNE 14, 2023
Google made six AI-related announcements in one day, including the ability to use images in Bard prompts, additions to its Search Generative Experience, a virtual clothing try-on feature and two The post Google Infuses More AI Features Into Search, Shopping, Maps And YouTube appeared first on AdExchanger.
Adweek
JUNE 16, 2023
With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against the capital might of major networks--as well as the lavishness of the occasion. This year, one independent agency is making that point through a parody of the classic game Battleship--only this time it's set in.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 16, 2023
This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Over the years, I have had the incredible opportunity to work with some big brands and incredibly smart people and engage with innovative thinkers I am proud to call my clients.
AdExchanger
JUNE 15, 2023
Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of The post Criteo Rolls Out An SSP Just For Commerce Media appeared first on AdExchanger.
Adweek
JUNE 14, 2023
Despite a more muted appearance at Cannes Lions this year, Twitter is still expected to make its presence felt. And while advertisers would appreciate more communication from the platform--and its leaders--on topics such as content moderation and user-generated content in the south of France, marketers are still invested in their presence on the platform.
Exchange Wire
JUNE 12, 2023
In today's ExchangeWire news digest: Google prepares to open access to its new transparency tool; tech giants withdraw from Hong Kong and mainland China; and the EU advances its clampdown on crypto. Google to open access for transparency tool Google is set [.] The post Google to Open Access to New Transparency Tool; Tech Titans Pull Back from Hong Kong appeared first on ExchangeWire.com.
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Martech
JUNE 15, 2023
The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments.
AdExchanger
JUNE 13, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signal, Please TV may not rely on third-party cookies, but that doesn’t mean the television industry isn’t feeling The post Signal Loss Muddies TV Measurement; Do Accountability Apps Violate Civil Rights? appeared first on AdExchanger.
Adweek
JUNE 12, 2023
Like any CMO, 7-Eleven's Marissa Jarratt is effusive about the brand she markets. Unlike most of them, however, Jarratt is also refreshingly forthright--at least when it comes to 7-Eleven's signature brand, the Slurpee. "I like to say it's the drink that there's really no good reason why it should exist," she said. "But also, that's.
Marketing Dive
JUNE 14, 2023
New ad solutions Demand Gen and Video View arrive soon after the tech giant updated its generative AI chatbot Bard, among other moves into the space.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JUNE 13, 2023
If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. As you read this, I will be holidaying in Greece and Thailand. I’ve never been to either before and look forward to a much-needed break.
AdExchanger
JUNE 13, 2023
After years of courting lower-funnel performance budgets – and charging on a cost-per-click basis – Outbrain foresees further growth in attracting upper-funnel spend. It’s doing so by giving brands a way The post Forget Cost Per Click. Outbrain Is Chasing Brand Budgets Now appeared first on AdExchanger.
Adweek
JUNE 15, 2023
Luxury fashion brand Valentino is allowing shoppers to try on clothes in augmented reality thanks to a pilot launched with AR technology company Wanna (owned by Farfetch). Using the Wanna Wear mobile application, shoppers can virtually try on upper-wear pieces from Valentino's Urban Flows Fall 2023 collection in augmented reality. They can also try on.
MNTN
JUNE 16, 2023
Watching more streaming TV than ever? According to a recent survey conducted by Leichtman Research Group, you’re not alone. Nearly half (49%) of American TV households now watch CTV on a daily basis—up from 39% in 2021. This rise in use of Connected TV is particularly prominent among younger viewers, with 63% of individuals aged 18 to 34 engaging in daily CTV consumption, compared to 58% of those aged 35 to 54.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Monetize More
JUNE 15, 2023
Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions?
AdExchanger
JUNE 11, 2023
Privacy Sandbox APIs will be generally available starting in July. That means publishers have roughly one year to get acclimated. and to raise any red flags to regulators. The post Publishers Have One Year To Test And Raise Red Flags On Google’s Privacy Sandbox appeared first on AdExchanger.
Adweek
JUNE 12, 2023
Serviceplan Group, Europe's largest independent agency network, is bulking up its U.S offering by naming Pereira O'Dell (POD) founders Andrew O'Dell and PJ Pereira leaders of the newly-minted Serviceplan Americas. As part of its U.S. expansion, Serviceplan also acquired a minority stake in up-and-coming creative agency L&C. O'Dell will become CEO of Serviceplan America, and.
AdPushup
JUNE 11, 2023
Discover the top 9 AdSense ads violations that you might unknowingly be committing, and ensure your compliance to avoid any penalties or issues with your ad placements. In the world of online advertising, it’s crucial for publishers to follow the guidelines and policies set by ad tech platforms like Google AdSense. Failure to comply can [.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
JUNE 12, 2023
Apple’s annual event harkens the end of fingerprinting and debuts SKAN 5 Another Apple Worldwide Developer Conference (WWDC) is in the books, and this year’s global event brought several key indicators that the privacy-first era of app performance marketing is fully upon us. In its “ Platform State of the Union ” address on Monday, June 5, Apple previewed two key upcoming changes that app growth marketers and their partners need to prepare for in the coming months: The En
AdExchanger
JUNE 14, 2023
The dynamic creative company A Million Ads, which focuses on the audio market, launched a new personalization product Wednesday that changes creative elements like voice, sound effects and companion images The post Can A Million Ads Simplify Hyperlocal Audio Ads By Creating Even More Of Them? appeared first on AdExchanger.
Adweek
JUNE 12, 2023
As AI continues to shock the traditional search world, TikTok is going the visual route, testing a new tool in its Shop tab, Adweek has exclusively learned. The feature, which will allow users to take a photo and search visual inventory based on the image, is currently being tested in select markets outside the U.S.
VideoWeek
JUNE 13, 2023
Madhive today announced the ad tech firm has received a $300 million investment from Goldman Sachs Asset Management. The deal follows an earlier $7 million investment in Madhive, whose revenues last year came to $125 million. A meeting at CES this year led to the investor acquiring a significant minority stake in the business, valued just under $1 billion.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
JUNE 15, 2023
“It’s clear to us that we are in a revolutionary moment,” said POega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “The emergence of AI in new ways is compolementing our traditional view of AI and creating enormous opportunitie and risks.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season.
AdExchanger
JUNE 13, 2023
New startups are starting to use generative AI to flip the script on in-video product placement, including Rembrand, a new venture launched by ad tech vet Omar Tawakol in February. The post L’Oréal’s VC Fund Is Backing Omar Tawakol’s New Generative AI Startup Rembrand appeared first on AdExchanger.
Adweek
JUNE 13, 2023
One in five Gen Z adults identifies as LGBTQ+ according to Gallup. While reports claim there are over 1,500 dating apps and websites around the world, there has been little to no innovation in this space for queer men in more than a decade. Through our research with members of the queer community, we found.
Exchange Wire
JUNE 12, 2023
In today's ExchangeWire news digest: Twitch trashes new advertising rules following backlash from streamers; EU overturns restrictions on ride-hailing apps in Barcelona; and Singapore launches a new national programme to fend off future quantum threats. Twitch scraps planned advertising changes Streaming heavyweight [.] The post Twitch Abandons Ad Rules After Backlash; Barcelona’s Limit to Ride-Hailing Apps Overturned by EU Court appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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