InMobi

DECEMBER 18, 2019

In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away? InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6

Audience 52

Audience Mobile Ads Ad Exchange Media 52

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. When I joined IAS in 2016, third party measurement for brand safety, fraud, and viewability had a limited footprint in mobile in-app.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

Single Grain

DECEMBER 31, 2019

Mobile shopping and mobile payments continuing to rise. Mobile shopping and mobile payments continuing to rise. Adopt a mobile-first outlook. Keep in mind that the traditional sales funnel has been replaced by the consumer engagement engine, one of the newest trends in digital marketing : Shoppable Posts.

SEO 102

SEO Conversion Audience Retail 102

Single Grain

DECEMBER 2, 2019

Traditional marketing has been evolving so fast in the last couple of years. Nowadays, it’s not about beating everyone else at the game – it’s about creating your own game. This relatively new marketing strategy is known as category design. And, more often than not, the creators become the category kings and queens. Get A Free Consultation.

Marketing 131

Marketing Food Audience Machine Learning 131

Single Grain

DECEMBER 24, 2019

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Another part of that strategy should be paying for advertising on the platform. Book My Free Marketing Consultation. What Makes Amazon Ads Different. And that’s powerful. Not anymore.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. Book My Free Marketing Consultation. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Single Grain

DECEMBER 20, 2019

Let’s face it: getting organic traffic to your website is hard. There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising.

Machine Learning 105

Machine Learning Conversion Rate SEO Audience 105

Single Grain

DECEMBER 11, 2019

Magento is one of the most widely used e-commerce platforms available in the market: about 194,943 online stores use it. In fact : Magento has around 1.9% of the CMS market share. Merchants using Magento grow 3 times faster, on average. Magento powers 1.2% of the Internet, which accounts for 12% of all e-commerce sites. Get A Free Consultation.

SEO 15

SEO GDPR Conversion Media 15

Single Grain

DECEMBER 6, 2019

As Brian Solis puts it: “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. And why wouldn’t they be?

Marketing 145

Marketing SEO Conversion Audience 145